It's already 2024, is there still a chance for Korean cars or Beijing Hyundai? At least for now, there is not much chance. Beijing Hyundai's total sales in 2023 will reach 2570,000 units, a slight increase of 2% y/y8%, but in fact, it is not enough to rely only on Elantra and Tucson L and ix35, and the key new energy layout is still far behind.
Of course, Elantra has continued to put down his body, 7** with a minimum sale of 580,000 yuan, it is bound to be more competitive in the market, and Hyundai ix35 Mu Sa also gave a limited-time discount, 9Starting from 980,000, it is equivalent to a 2% discount on the starting price20,000 yuan. In addition, Beijing Hyundai officials also have big moves.
Recently, we learned from the official that the new generation of Beijing Hyundai Sonata officially opened pre-sale, including 15t and 20T two power, and the pre-sale price is 150,000 yuan and 170,000 yuan respectively. For reference, the starting price of the current model is $16180,000, but it can basically be discounted by about 30,000, and the new car should retain the preferential space at the same time as the official drop.
According to our latest understanding, the new car will be available in both regular and N-line versions, and we know a little about styling, the latest family design, especially the N-line version of the body is fully blackened, with a split grille, and a blackened logo, which is avant-garde enough to be avant-garde.
I have to say that the appearance of the Hyundai Sonata has always been the best, with a dynamic fastback shape, a new taillight with a sense of design, and an interior design with enough sports genes, but compared with the Elantra, it is still not cost-effective enough, and the impact of the new energy market is even worse.
Finally: we still say that Beijing Hyundai's long-term introduction of cheap products has lowered the brand's market positioning, and even Genesis has not helped, and the fundamental reason is that it does not pay enough attention to the domestic market.