Recently, Jinpai released news that the first digital virtual human employee - Dongfang Jin was officially launched. Dongfang Jin's work number is 91901, and he serves as the brand ambassador of the wine company, helping the diversified scene marketing of its products such as China Jinjiu, Yangsheng No. 1 Liquor, and Maopu Liquor.
According to the official introduction, Dongfang is a traditional compound surname in China, which has a history of 2,000 years and contains the significance of Chinese herbal health cultureJin is the abbreviation of Jin brand company, with the meaning of strong and enterprising. The "official induction" of Dongfang Jin, a digital virtual employee, marks a new beginning of Jinpai's dialogue with the Metaverse with Oriental health culture, empowering quality with science and technology, ensuring health with quality, and passing on the concept of health to thousands of households.
For digital humans to help corporate brand promotion, relevant experts said that with the continuous improvement of motion capture technology, 3D modeling and artificial intelligence technology, virtual human technology has developed relatively perfectly. The digital person "Xijiajia" developed by the company and the digital person "Luming" by miHoYo have a relatively stable fan base in the market. In the field of brand promotion, virtual digital humans can be displayed 24 hours a day, without worrying about the collapse of the persona.
At present, digital humans have become a new trend in brand communication in the wine industry. Moutai launched the digital human Xiaoxun, China Resources Snow launched the digital human LIMX, Budweiser virtual spokesperson Ha Sauce, and Guotai Liquor also launched the virtual anchor Jiayao.
Regarding the launch of the "Dongfang Jin" digital human, the person in charge of Jinpai said that Jinpai hopes to create a scientific and technological innovation marketing model for the digital human Dongfang Jin + AI scenario, and empower the health No. 1 brand to upgrade its sense of science and technology with a more professional evaluation dimension and a more complete business path, so as to better demonstrate its continuous pursuit of health wine quality and technology.