BYD
After BYD entered the A-class sedan market with two models, Qin Glory and Destroyer 05, it began to attack mid-to-high-end cars! BYD's Hantang Glory Edition was officially launched on February 28. Among them, there are four Han EV Glory Editions, with a range of 17-24980,000; There are five Han DM-i Glory Editions,**In 16.98-22.between 580,000; There are 1 models in the 2024 Han DM-P God of War Edition, **25980,000; There are four Tang DM-i Glory Editions, ** in 17-21Between 980,000.
Hexagonal champion, mid-to-high-end "king fried" to end the battle of oil and electricity.
This time, the brilliant debut of Hantang's new models has brought the four elements of "beauty", "comfort", "intelligent driving" and "intelligent cabin", and set off a "low electricity than oil" battle in the field of high-end cars, and ushered in a war of fuel and electricity in six dimensions such as "brand", "quality", "word of mouth", "sales" and "value retention rate", with the hexagonal champion, ushered in a war of fuel and electricity, and opened a new energy era!
Among them, BYD's Glory Edition, on the basis of the "Eye of the Sky", has added a new intelligent driver called "Eye of the Sky". Based on L2+ intelligent driving assistance, new technologies such as high-speed navigation automatic parking and long-range automatic parking on high-speed and urban expressways are upgraded. In addition, the Hantang Rongguang version is still developing, adding the visual sensing system of the eye of the sky, and the aiming system will be updated in the future to provide users with a driving experience that is both sporty and comfortable.
It is worth mentioning that this time, Hantang International cooperated with Pantone to release the most representative car colors in 2024: Dushan Purple, Xingyao White Porcelain and Lotus Gray, which will become a new standard for Chinese car culture.
On the surface, it is a first-class war, but in fact, it is a technical war and a system war of the whole industrial chain.
China's mid-to-high-end cars have always been a "must fight". For example, by January 2024, the market share of second- and third-tier SUVs will exceed 30%. However, it is also occupied by two major joint venture brands in Japan and Germany, and the nicknames of "Japanese Three Musketeers" and "German Twins" also come from this, one of the important reasons is that the penetration rate of new energy vehicles is not high.
Since BYD released the "Han EV" in 2020, BYD has achieved great success in the joint venture market with the advantage of "Guochao", with an average monthly sales of more than 30,000 units and a cumulative sales volume of more than 1 million units, becoming the first car in China to exceed 200,000 units and the cumulative sales of more than one million units, becoming a model for the rise of China's own brands. The flagship model of BYD's Hantang Glory series, with the support of nearly one million Hantang users, will comprehensively change the pattern of the mid-to-high-end sedan market, accelerate the substitution of fuel and electricity in the mid-to-high-end market, consolidate the leading position of Chinese brands, and create a new model of "Chinese-style luxury" sedan.
Behind the successive debut in the compact and mid-to-high-end markets is BYD's confidence in "technology is king, innovation is the foundation". BYD has always adhered to the "long-term" concept, paid attention to scientific and technological research and development, taken the road of independent innovation, and built a "moat" - dynamic growth. BYD, on the other hand, has an absolute advantage in the first place by virtue of its own research and development of the three-electric technology, which also gives BYD an absolute upper hand in the first place. The brilliant blow of Qin and Han once again broke through the defense of fuel vehicles, which is also caused by BYD's "scale effect" in the industrial chain. BYD expects to promote the revolution of "electricity is lower than oil" in the future, and use new energy technology to bring more convenient and comfortable travel to Chinese families.
Cultural self-confidence, brand empowerment, riding the wind and waves, highlighting the mission and responsibility.
BYD is a leader in the field of new energy, and in 2023, it will become the number one brand sales in China, the number one in car sales in China, and the champion in new energy vehicle sales in the world. In the process of accelerating the development of the mainstream mid-to-high-end market towards electrification, BYD's brand has also begun to empower high-end products, taking the lead in putting forward the slogan "Chinese cars are together"; Launching a national treasure conservation project to demonstrate cultural splendor and self-confidence; At the Tokyo Motor Show, Munich Motor Show, and Geneva Motor Show, BYD shined and won the attention and love of foreign consumers; Closely linking energy saving, environmental protection and low carbon, "cooling our planet for a while" has become the mission and responsibility of a leading enterprise in the new energy vehicle industry. He signed a contract with the European Cup as the official travel partner of Euro 2024, which is also the first Chinese car company to "marry" with a new energy vehicle brand in the European Cup. BYD shoulders the heavy responsibility of striving for China's new energy vehicles, which is our responsibility.