Zhitong Finance and Economics learned that in order to comply with the requirements of the European Union's Digital Markets Act, alphabet (googlUS) is making some tweaks to search results and providing tools for app developers.
The tech giant says it has implemented more than 20 product changes, including the launch of dedicated units and chips to help users find comparisons in areas such as flights, hotels and shopping**. Google has removed some features from search results pages to help consumers find businesses, such as Google Flights.
On Android phones, users can switch search engines or browsers. In accordance with the Digital Markets Act, Google will offer alternative browser options.
Users in the European Economic Area (EEA) can choose whether or not to continue to share data within Google services via a link.
In addition, in line with the EU end-user consent policy, the company is making changes to its advertising products and tools to help advertisers communicate about the data they collect.
The Digital Markets Act requires "gatekeeper" businesses to allow developers to make in-app purchases using other payment systems. Google noted that it has launched two projects that allow app developers to transact with EEA users through their payment system, rather than through Google Play.
Google states that Android users have always been able to free** third-party apps and app stores to their devices.
Google said it will continue to work with the European Commission and industry after the March deadline to ensure that the services they provide meet the requirements of European people and businesses.
It is understood that Google, Amazon (AMZNUS), Apple (AAPLUS), Microsoft (MSFTus)、meta platforms (meta.US) and ByteDance are designated as "gatekeeper" businesses that need to comply with the requirements of the Digital Markets Act by March 7.