On March 4, SKG and brand spokesperson Zhang Linghe held a strategic results conference. At the meeting, while releasing a number of new products, SKG also launched the world's leading massage technology - "SKG Hybrid Massage System", providing a more scientific and comprehensive solution and opening up a new third technical route in the industry.
The brand results were released, and SKG delivered a perfect answer
At the press conference, SKG took the lead in releasing the results of the world's leading brands, summarizing the achievements of the past 16 years, especially in terms of products, sales and R&D.
According to reports, 2018 can be described as a major turning point for SKG. This year, SKG launched the industry's first wearable portable cervical massager, which became the first in the industry within 3 months of its launch, rapidly leading the development of the cervical massage industry, with a market share of 68%. In other words, for every 10 portable cervical massagers sold at that time, 7 were SKGs. It can be said that it has directly created a new category, changing the bulky form of massagers and massage shawls in the past. Change is like sailing against the current, and once it starts, it doesn't stop.
In 2021, SKG once again invented the industry's first massage belt. And in just two years, SKG's market share in the waist massager market has increased rapidly from 10% to 35%, and led the industry market to achieve 275 times the increase. This achievement not only reflects SKG's strong strength in technology research and development and product innovation, but also demonstrates its keen vision in terms of market insight and strategic layout.
Today, SKG has 23 million+ users and has been exported to more than 40 countries overseas, and has been firmly in the top spot of portable massager products for many years.
In addition, as an industry "leader", SKG has also become an active promoter and leader of industry standards. It is reported that SKG is the first leading drafting unit of the Ministry of Industry and Information Technology of the People's Republic of China on "Household and Similar Low-frequency Massagers". At the same time, in the field of healthy wear and sleep, SKG is also the main drafting unit of the "Technical Requirements for 4G Ambulatory Blood Pressure Detection" and the "Technical Requirements for the Efficacy of Smart Sleep Mattresses", making every effort to promote the construction and development of the industry's health ecology.
The reason why SKG has achieved such brilliant results in sales is inseparable from its own strong innovation and research and development strength.
Up to now, SKG has nearly 2,000 patented technologies in the massager industry around the world, surpassing many overseas brands and ranking first in the world. In addition, according to the latest data for 2023, SKG invests 10% of its revenue in technology research and development, which is twice the industry average. It can be said that it is precisely because of the R&D investment at any cost that SKG has sufficient technical strength and confidence to lead the global health technology industry.
In addition to in-house R&D, SKG also attaches importance to collaborative R&D with external parties. In order to bring customers a richer and more comfortable relaxation experience, SKG also cooperates with more than 100 ** experts to develop product experience. Including cooperating with the "Asian Games ** expert" ** professor to develop a new massage program, so as to provide customers with a more diverse and personalized massage experience.
The brand results released by SKG also provide a useful inspiration for the industry: in the rapidly changing market environment, only companies that continue to innovate and meet the needs of consumers can be invincible. SKG is such an enterprise that constantly pursues excellence and challenges itself. Just like SKG's corporate mission "Make everyone younger and healthier!" "We have reason to believe that in the days to come, SKG will continue to inject new vitality into the development of the health technology industry with its leading technology and excellent products.
Scientific and technological achievements release, skgAnother dimensionality reduction strike
One of the biggest highlights of this conference is the release of the self-developed "SKG Hybrid Massage System" by SKG. At present, the core of the massager industry is two technical routes, mechanical massage and pulse massage. Mechanical massage is to knead and squeeze the muscles through the motor to drive the massage head, and pulse massage is to mobilize the muscles to contract and relax through microcurrent. The SKG hybrid massage system, the mechanical kneading and pulse are effectively integrated, giving full play to their respective advantages, and also adding the red light hot compress function, through the highly integrated hardware solution, the three functional modules are miniaturized and used in the portable massager, opening up a new third technical route in the industry.
Regarding the medium frequency pulse technology of SKG, Director Zhao Jing, an expert in neurology of the Aerospace Center Hospital, introduced to everyone at the press conference that astronauts are in the weightless environment of space for a long time, which will have an impact on blood circulation, bones and muscles, so it is also necessary to use pulse equipment for massage to relieve muscle stiffness and fatigue, and introduced that the use effect of SKG pulse massager is comparable to that of professional equipment used by astronauts.
According to the introduction of the press conference, the SKG hybrid massage system first uses the 640nm wavelength red light beads with a 3-second hot massage head, which can produce a thermal effect to accelerate the microcirculation of the epidermis, and then through the kneading effect of the eccentric wheel motor, loosen the tightness of the surface muscles, reduce stiffness, and finally help the pulse to act more smoothly on the deep muscles, mobilizing the muscles to contract the movement. Under the synergistic effect of these three, it can achieve a three-layer relaxation effect from blood vessels to muscles to nerves, and realize the technical advantages of more comfortable body feeling, faster relief and longer lasting effect.
Looking at the global portable massager market, SKG is the first Chinese brand to show results in massage technology. The system is independently designed, developed and has completely independent intellectual property rights, and has obtained 104 patents, 96 utility model patents and 8 invention patents, which also declares that SKG has firmly grasped the right to speak in the global market.
New products were unveiled, focusing on health and black technology
Of course, a variety of health products are also an important part of this event.
The SKG folding massager G7 released this time is equipped with an SKG hybrid massage system, equipped with 9 third-generation Nano massage heads, the massage area is increased by 33%, and it fully covers several acupuncture points on the neck that are easy to get tired: direct to Tianzhu, Bailao and Dazhu, accurately and comprehensively relieving soreness.
In addition to the folding massager, the SKG hybrid massage system is also equipped with the SKG gold belt G7. It is equipped with 8 massage heads using tungsten steel motors, which are more powerful, the massage head can float up and down to knead the muscles, and at the same time, combined with the medium frequency traction massage, after the integration of the algorithm, to achieve the deep massage effect of the same frequency resonance, directly to the source of soreness.
In addition to the massager, SKG's latest smart health watch and sleep health products have also received widespread attention.
SKG officially launched the S7 Premium Blood Pressure ECG Health Watch, which adopts the industry-recognized oscillometric blood pressure measurement technology with high accuracy and the most medically recognized, and the accuracy of the entire pressure measurement system can reach 3mmHg. It is worth mentioning that the watch has a built-in 4G network module, no need to connect to the mobile phone network, blood pressure, ECG and other data can be uploaded to the cloud in real time through 4G, relatives and friends can check the health status anytime and anywhere through the "SKG health APP", when the body blood pressure trend, heart rate, blood oxygen abnormalities are monitored, the mobile phone SMS + APP will simultaneously push the warning information.
In terms of sleep products, SKG has released two sleeping eye masks T5 and sleeping pillow D5 with the best healing function. Immersive** allows users to regulate their emotions and relax their minds, helping them get into a quality rest or sleep.
Among them, the sleeping eye mask T5 has a 16mm large-caliber sound generating unit, as well as a sound diaphragm made of biomimetic composite material to improve the clarity of sound. At the same time, the 4mm thick directional front cavity design and 45-degree oblique angle around the ear ensure that the sound waves form a sound wave beam, which accurately hits the ear canal and restores the most realistic listening effect. Users can gain high-quality rest time in scenarios such as office lunch breaks, travel relaxation, bedroom sleep, meditation and meditation, so that a healthy lifestyle can be covered more comprehensively.
The second sleep product unveiled at the press conference is the sleeping pillow D5, which is also a new category created by SKG in the home sleep scene in order to create a deep sleep aid and stress relief space, and once again walk in the forefront of the industry.
The sleeping pillow D5 builds a listener-centered spatial position layout, coupled with a 3D immersive algorithm, to achieve 360° surround sound effect, which can make the hearing experience wider and more three-dimensional. In addition, the product also adds a low-frequency diaphragm to highlight the low-depth guided vocals, and adopts an internal welded structure, a large magnetic circuit and a low-gap design to strengthen sensitivity and restore sound details, so that you can relax and immerse yourself in it as if you are there.
The Sleep Pillow D5 and the Sleep Eye Mask T5 create a stress-relieving space for 3D immersive situational meditation, leading a healthy lifestyle of digital** healing. For the hectic and busy urban crowd of modern life, the Sleep Pillow D5 and Sleep Eye Mask T5 can accelerate your deep relaxation, regulate your mood, improve your focus, and enter into a high-quality rest or sleep.
It is worth mentioning that on the same day, SKG also signed a strategic cooperation agreement with JD.com's e-commerce platform. The two sides will join forces to open a new chapter of cooperation. In the future, SKG will also use e-commerce platforms such as Tmall and Douyin to enable high-quality products and services to reach more consumers.
At present, most of China's "leader" enterprises are facing the dilemma of no pilot, no established rules, and no one to follow on a global scale, and everything needs to be broken by this "leader" itself. The significance of this strategy conference lies in the fact that SKG announced that it is making steady progress and taking steps forward. Set a benchmark for the global health technology industry, and at the same time continue to open up new space and set new benchmarks, so as to drive more domestic brands to become bigger and stronger.