Kunpeng Project
Walking into any supermarket, we can feel the lively atmosphere of various ** activities: buy one get free.
1. Full discount and limited-time rush purchase. What kind of tricks are hidden behind these seemingly tempting promotions? Let's start with economics.
In supermarkets, especially in the food section, many items have a definite expiration date. Once the shelf life has passed, the commodity can no longer be **, which will directly cause economic losses. In order to avoid this, supermarkets will take ** measures when the product is close to its expiration date, such as discounts or buy one get one free, to speed up the sales of the product. This not only reduces losses, but also attracts customers to buy, resulting in a win-win situation.
For example, the original price of yogurt in a supermarket is 10 yuan a box, and the shelf life is 7 days. When the yogurt has 2 days left before its shelf life, the supermarket decides to buy one get one free**. This way, even at half price**, it's better than letting the yogurt expire and lose the entire cost.
*Event: Buy 1 get free.
First, the full reduction, etc., can often attract more customers to come to shop. It's easy for customers to make an impulse to buy when they see an offer, even if they didn't intend to buy something in the first place. This strategy not only increases foot traffic, but also increases the frequency of purchases.
For example, a supermarket carried out a ** activity of "20 yuan off over 100 yuan". This kind of discount often incentivizes customers to buy more items to meet the discount threshold, which increases supermarket sales.
Supermarkets regularly carry out ** activities, but also to clean up unsalable goods and adjust the commodity structure. With discounts or buy-one-get-one-free, you can quickly empty your inventory and make room for new products to hit the shelves. At the same time, it is also an adjustment to market demand, helping supermarkets optimize the product structure and better meet customer needs.
Taking the ** in a home appliance area as an example, the old rice cooker of a certain brand did not sell well and occupied a lot of inventory space. The supermarket decided to go half-price**, both to clear the inventory and to make room for the rice cooker to be put on the shelves.
Through constant activities, supermarkets can enhance their brand image and make customers feel value for money. At the same time, by providing quality services and offers, you can enhance customer loyalty and make them repeat customers.
For example, a supermarket has launched a "weekend**" campaign, and different products will be heavily discounted every weekend. This continuous promotion campaign not only attracts a large number of customers, but also makes customers have a good impression of the supermarket and increases their return visit rate.
*The campaign also takes advantage of the psychological effect of customers. For example, "flash sales" can inspire customers to feel a sense of urgency and make them feel that the opportunity is rare, which in turn can prompt a quick purchase. And "buy one, get one free" plays into people's love of "free" things, even though they may not actually need that many items.
A practical example is the "buy one, get one free" campaign launched by a supermarket, and many customers will be attracted by this seemingly cost-effective offer even if they have no shopping plan, and thus generate purchase behavior.
To sum up, supermarkets often offer discounts, buy one get one free and other ** activities, not without purpose, but with a well-thought-out business strategy behind it. These strategies not only help increase sales and foot traffic, but also optimize product mix, strengthen brand image, and increase customer loyalty. Therefore, as a consumer, while enjoying these discounts, we should also consume rationally and avoid unnecessary waste.