With the popularization of mobile intelligent terminal devices, the growth of mobile Internet cumulative access traffic, and the increase of mobile Internet users, Internet marketing has also migrated from computer to mobile.
In August 2022, the China Internet Information Center (CNNIC) released the 50th Statistical Report on the Development of China's Internet Network, and as of June 2022, the number of mobile Internet users reached 104.7 billion, an increase of 17.85 million from December 2021, and the proportion of Internet users using mobile phones reached 996%。
According to PwC's 2022-2026 Global Entertainment & Industry Outlook, China's mobile internet advertising leads the market, accounting for 67% of revenue in 2021 and is expected to reach 81% by 2026.
Social** apps occupy a large number of mobile traffic entrances, except:Alibaba Group, Tencent, ByteDanceIn addition to Internet giants, there are also vertical market segments such asBilibili, Xiaohongshu, ZhihuInternet advertising tends to be concentrated on major social platforms with greater traffic advantages on mobile terminals.