Different from the traditional ** (TV, newspapers, magazines, radio, etc.), the Internet ** is a new form of network ** with the Internet and mobile terminals as the main carrier
The main forms of the social internet** include:Blogs, forums, **and other content communities** and e-commerce with both consumption attributes and **attributes**, etc., because the above-mentioned Internet has a wide range of functions such as information sharing, opinion exchange, and opinion display among different account subjects, so it often has strong social attributes, so it is also called social media.
Advertising refers to the direct or indirect promotion of their own goods or services by commodity operators or service providers through a certain medium, and the media side realizes a large amount of Internet traffic in its own hands by accepting orders from advertisers, from the head Internet celebrities with millions of fans on various platforms to small social accounts with hundreds or thousands of fans, all of which need to rely on advertising to obtain income.
With the advent of big data on the Internet, Internet advertising has becomeTraceability and efficiency。Through social **, advertisers can capture exactly the audience they really want to reach at the lowest cost, the highest efficiency, and the largest scope.
With the gradual improvement of the Internet ecological environment and the popularization of smart phones, the world has entered the era of mobile Internet, the influence and value of the network have been accelerated, the accuracy of Internet advertising has been improved and the advantages of high quality have gradually become prominent, and advertisers' recognition of Internet advertising has gradually increased.