The 38th Goddess Festival is greatly promoted.
Recently, I have received inquiries from many users who want to know the specific sales of certain categories and brands during last year's big promotion. In addition to flowers and skin care products, what other categories are popular for gifts?
To this end, the whale staff comprehensively sorted out and summarized the data, made a first-class point, and took stock of the high-growth categories of JD.com's sales during the 38th promotion last year, which increased by more than 100% year-on-year, to give you a reference, and to facilitate you to compare with the data of this promotion.
Category: small kitchen appliances
In the category of small kitchen appliances, six sub-categories, including knives, chopsticks, cutting boards, oil presses, meal insulation boards, stir-fry robots, juicers, and decoction pots, increased sales by more than 100% last year.
The data comes from the Whale Staff.
Category: Personal care and health
In the personal care and health category, four sub-categories, including garment steamers, irons, dryers, hairball trimmers, and hand washers, increased sales by more than 100% last year.
The data comes from the Whale Staff.
Category: Cleaning appliances
In the category of clean electrical appliances, most types of products have achieved rapid growth last year. Sales of sweeping robots, household scrubbers, vacuum cleaners, mite removers, and steam electric mops all increased by more than 100%.
The data comes from the Whale Staff.
Category: Beverages
Among beverage types, plant-based milk drinks, school milk powder and coffee are noteworthy, with sales increasing by more than 100% compared to other beverage types.
The data comes from the Whale Staff.
Category: North and South dry goods
During the 38th promotion period, dry goods from the north and south also ushered in rapid growth and became a popular gift. Six types of dried foods, including dried sea cucumbers, dried mushrooms, fish, shrimp, shellfish and algae, are very popular, and sales have increased by more than 100% year-on-year.
The data comes from the Whale Staff.
Category: Perfume and makeup
In the makeup category, five sub-categories, including setting spray, highlighter, contour shadow, and makeup experience pack, increased sales by more than 100% last year.
The data comes from the Whale Staff.
Category: Laundry cleaning
In terms of laundry cleaning, sales of five sub-categories, including silk and wool laundry detergent, stain remover pen, underwear laundry detergent, dry cleaner and laundry bubble wrap, increased by more than 100%. The variety of clothing cleaning products is becoming more and more abundant, and there is more pursuit of family quality.
The data comes from the Whale Staff.
Category: Jewelry
In terms of jewelry, ** and diamonds are also popular gifts. **The set of chains in the category and the pair of rings in the diamond category have increased by more than 100% in sales.
The data comes from the Whale Staff.
Category: Nutrition and health care
The nutrition and health care category is not only a popular item for big promotions, but also a consumable product with a high frequency of daily repurchase. In terms of enhancing immunity, the growth priority is amino acids and protein powders; In terms of regulating the three highs, ginkgo biloba extract, bitter gourd extract, and coenzyme Q10 are preferred; In terms of eye-catching nootropics, lutein and cod liver oil are used.
The data comes from the Whale Staff.
Category: Traditional tonic
Among the traditional tonic categories, seven sub-categories, including honey, rhodiola, astragalus, and fish maw, increased by more than 100% in sales last year.
The data comes from the Whale Staff.
The above is a review of some popular categories with high growth in March last year, if you are more interested, you can consider a brand inventory).
Whale staff data** is available in public channels, and the data acquisition and statistics may be incomplete, and are for reference only.
If you want to view the sales data of all categories of JD.com (** Tmall) (industry, brand, store, commodity monitoring), welcome to search for "Whale Staff E-commerce Data", or directly comment on the message and private message (interface docking can also be used).