How to cooperate with brand prices, unauthorized sales, and online anti-counterfeiting?
Hello everyone, this is Xinyang.
Today, when the digital wave is sweeping the world, e-commerce platforms have become an important channel for brands to expand their markets and reach consumers. However, with the boom of e-commerce, the problem of unauthorized sales has become more and more prominent, and it has become a major problem for brands. Unauthorized sales not only infringe on the intellectual property rights of the brand, disrupt the market order, but also cause potential harm to consumers. Recently, many brands have approached me to inquire, why do some stores choose to sell without authorization? How should brands completely ban this kind of behavior? Let's take a look.
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1. Why does the store sell without authorization?
1. Pursue profit maximization: Some stores choose to sell unauthorized products in order to pursue higher profits. These products tend to be lower, but the market demand is high, so stores are able to attract consumers at low prices and make more profits.
2. Lack of brand awareness: Some stores lack sufficient understanding of intellectual property rights and brand protection, mistakenly believing that as long as the products sold can win the trust of consumers, they ignore the importance of authorized sales.
3. Weak legal awareness: In the eyes of some stores, unauthorized sales are just a kind of commercial behavior, and they do not realize that it is an illegal act. They often ignore the protection of intellectual property rights under the law and the severe crackdown on unauthorized sales.
2. How to completely prohibit unauthorized sales online
1. Strengthen the awareness of intellectual property protection: Brands should strengthen the publicity of intellectual property protection for dealers and consumers, so that they can understand the harm and consequences of unauthorized sales, and improve the awareness of intellectual property protection of the whole society.
2. Establish a strict authorized sales system: The brand should establish a sound authorized sales system, clarify the scope of authorization and sales channels, and ensure that products are only sold in authorized stores. At the same time, strengthen cooperation with e-commerce platforms to jointly crack down on unauthorized sales.
3. Use technical means to monitor and crackdown: Brands can use advanced technologies such as big data and artificial intelligence to monitor and analyze sales behaviors on e-commerce platforms in real time, and take measures to crack down on unauthorized sales behaviors immediately after they are discovered.
4. Strengthen legal rights protection: For unauthorized sales that are discovered, the brand owner should actively use legal means to protect its rights. By filing a lawsuit with the court and reporting to the relevant departments, the legal responsibility of the infringer shall be investigated and their legitimate rights and interests shall be protected.
3. What are the specific aspects of the impact of unauthorized sales on the brand?
1. Damage to brand image: Unauthorized sales are often accompanied by problems such as unstable product quality and inadequate after-sales service, leaving a negative impression on consumers and damaging brand image and reputation.
2. Disrupting the market order: unauthorized sales destroy the fair competition environment of the market, leading to chaos and vicious competition, and disrupting the order of the entire market.
3. Affect sales performance: Unauthorized sales encroach on the market share of the brand, squeeze the living space of the authorized store, and affect the sales performance and profitability of the brand.
4. Damage to the interests of consumers: Products sold without authorization often have quality problems or lack of after-sales service, which damages the interests of consumers and affects consumers' trust in the brand.
In short, brands need to take measures to protect their rights online according to their actual situation, so as to effectively protect their interests and brand image.