How to cooperate with brand prices, unauthorized sales, and online anti-counterfeiting?
Hello everyone, this is Xinyang.
Recently, many brands have consulted me about what to do if there is unauthorized low-price sales, etc., with the vigorous development of e-commerce, people are more and more enjoying the convenience brought by shopping. However, some common problems have gradually emerged, such as low-price sales, indiscriminate pricing and infringement. These difficult e-commerce problems not only damage the interests of consumers, but also have a negative impact on the reputation of the brand and the market order. In order to maintain proper market order and protect intellectual property rights, brands need to take effective measures to solve these thorny problems.
1. Common problems of e-commerce
Due to the characteristics of the Internet, the management of e-commerce has become more difficult, and some people can always find loopholes and exploit loopholes. Here are a few of the main problem points:
1.Low-price competition: In order to attract customers, some sellers do not hesitate to sell goods at prices below cost, and this vicious competition has led to serious losses in the profits of regular distributors and brands.
2.Counterfeit and shoddy: The market is flooded with a large number of counterfeit products, which often attract consumers with low prices, which seriously infringes on the rights and interests of consumers and brand reputation.
3.Illegal distribution: Merchants selling branded goods without brand authorization not only violates the brand's channel management policy, but also constitutes unfair competition to legitimate distributors.
4.Intellectual property infringement: Intellectual property rights, including trademarks, copyrights, etc., are wantonly infringed on the Internet, and original designs and patented products are ruthlessly plagiarized.
2. Unauthorized sales are considered infringement
According to the relevant laws of China, it is an infringement to sell other people's brand goods without authorization. Unauthorized sales not only violate the Trademark Law of the People's Republic of China, the Anti-Unfair Competition Law and other relevant laws and regulations, but also undermine the fairness of market transactions. The brand owner shall reserve the right to pursue the legal liability of the infringer, including but not limited to requesting the cessation of the infringement and compensation for losses.
3. Three key points of online price control
In order to effectively control online** and combat unauthorized sales, brands can take the following three points:
1.Establish a monitoring mechanism: The brand should establish a systematic monitoring mechanism to track the pricing of products on various e-commerce platforms in real time through professional software or services, and deal with them immediately once abnormalities are found.
2.Strengthen cooperation with e-commerce platforms: actively communicate with major e-commerce platforms such as ** and JD.com, strive for the support and cooperation of the platform, report illegal stores in a timely manner, and require the platform to take measures such as removing and sealing stores.
3.Strengthen the authorized distribution system: clearly formulate and implement a strict authorized distribution system, and punish dealers who violate the rules, including but not limited to canceling their qualifications and filing legal proceedings. At the same time, encourage and cultivate regular dealers to ensure that they can grow in a healthy competitive environment.
In short, brands need to take measures to protect their rights online according to their actual situation, so as to effectively protect their interests and brand image.