How to cooperate with brand prices, unauthorized sales, and online anti-counterfeiting?
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In the modern business environment, the serial number of the product identification is not only the identity of the product, but also the bridge of trust between the brand and the consumer. However, in recent years, it is not uncommon for products to be scraped for sale, which not only infringes on the rights and interests of the brand, but also disrupts the market order and damages the interests of consumers. Recently, many brands have also approached me for consultation. In the face of this problem, brands need to take effective measures to control it.
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First, the role of brand products in accordance with the law to identify the serial number
1. Traceability and traceability: As the unique identification of the product, the product serial code can help the brand to track the production and circulation of the product to ensure product quality and safety. Once there is a problem with the product, the brand can quickly locate the specific batch and production link, and take corresponding measures to recall or deal with it.
2. Anti-counterfeiting and anti-counterfeiting: serial code technology combined with anti-counterfeiting technology can effectively prevent products from being counterfeited or counterfeited. By querying the serial code, consumers can verify the authenticity of the product, so as to avoid buying counterfeit and shoddy products.
3. Maintain market order: The standardized use of product serial codes helps to standardize market order and prevent malicious competition and infringement. Through the management of serial numbers, the brand can monitor the sales channels and products to ensure market stability.
4. Protect the rights and interests of consumers: For consumers, the serial code is an important reference when purchasing goods. By querying the serial code, consumers can know the details of the product, such as the date of manufacture, expiration date, etc., so that they can make more informed purchasing decisions.
2. The brand complains through purchase appraisal
1. Collect evidence: When it is found that the product is scraped for sale, the brand first needs to collect relevant evidence, including proof of purchase, product **, etc. This evidence will be used as the basis for the complaint and help the brand to prove its rights.
2. Contact the sales platform: The brand can submit the collected evidence to the sales platform and request the platform to investigate the behavior of scraping code sales. The sales platform usually has a complete complaint handling mechanism, which will investigate and verify the complaint.
3. Cooperate with the platform investigation: During the complaint process, the brand needs to actively cooperate with the investigation of the sales platform and provide necessary assistance and information. At the same time, the brand can also require the platform to punish the behavior of scraping code sales to protect its own rights and interests.
3. The brand sues the seller through judicial channels
1. Seek legal assistance: When the sales platform cannot effectively solve the problem, the brand can seek legal assistance to protect its rights and interests through legal channels. You can consult a professional lawyer to understand the relevant laws, regulations and litigation procedures.
2. Filing a lawsuit: After collecting sufficient evidence, the brand can file a lawsuit with the court to require the seller to bear the corresponding legal responsibility. In the course of the litigation, the brand needs to provide sufficient evidence to prove that the seller has scraped the code for sale, and prove that the behavior has caused actual losses to the brand.
3. Pursuit of criminal liability: If the seller's code scraping sales behavior constitutes a crime, such as the crime of selling counterfeit and shoddy goods, the brand can request that the seller be held criminally liable. This will have more serious legal consequences for sellers, and effectively safeguard the rights and interests of the brand owner and market order.
In short, brands need to take measures to control prices online according to their actual situation, so as to effectively protect their interests and brand image.