Baijiu is not only a traditional drink in Chinese culture, but also a carrier of cultural essence. It is not only a must for various festivals, but also an important part of Chinese food culture.
However, as time goes by, the liquor market has become increasingly rich and diverse, and there has been a huge differentiation. In this context, e-commerce live streaming has become a new way of sales, and many celebrities have also joined in to promote liquor.
A friend of mine, tentatively known as Xiao Li, is a person who has a soft spot for baijiu. He often pays attention to liquor-related advertisements and **, and frequently pushes content about e-commerce live streaming to sell liquor on his mobile phone. 
At first, Xiao Li took these live broadcasts as a kind of entertainment, with a curious mentality**. However, as time went on, he began to develop a keen interest in the liquor sold in the livestream.
Is it true that such a cheap **? ”
Xiao Li was skeptical, so he decided to try buying two bottles of liquor. After trying it, he found that it tasted good and matched his taste.
So, he bought two more bottles in a row, and the second time he bought four bottles. However, while he was still unopened, the merchant launched even greater discounts, such as various discount coupons and reduced sales. Xiao Li was attracted and bought 20 bottles on impulse, spending nearly 10,000 yuan in total.
He thought that as long as it was **, this ** was worth it, and it could be sold in the future. However, it is a pity that when he tried to open one of the bottles, he found that the taste was far inferior to the liquor he had purchased before, and he even felt that it was not worth it**.
Xiao Li felt that he had been deceived, so he contacted the e-commerce company to solve the problem.
At first, the e-commerce attitude was quite friendly, promising to solve the problem as soon as possible.
However, as time passed, the problem remained unresolved, and the attitude of e-commerce companies gradually became bad, even claiming: "We are only a sales platform, we do not produce alcohol products, and we do not provide exchange services." All wine is the same, it's your own problem. ”
In the end, Xiao Li was blocked by the e-commerce company and could not continue to communicate, which made him very angry.
Although it has been a while since this incident, Xiao Li still feels angry whenever he mentions it. Through this experience, he summarized some common methods of e-commerce live streaming to sell wine:
Misleading propaganda attracts traffic: The host often declares loudly: "Feitian Moutai, which was originally priced at 1499 yuan, is now 800 yuan." However, this kind of publicity is actually to attract the attention of the audience, because it is difficult to buy Feitian Moutai with such a ** on the market. The real purpose of this kind of publicity is to attract viewers into the live broadcast room and increase traffic.
Misleading consumers through ** comparison: In order to attract audience consumption, e-commerce often makes a fuss through **. They will show the ** of the same wine on other platforms, so as to highlight the low price they offer, making people mistakenly think that they have picked up a big bargain. However, in reality, these so-called "other platforms" are likely to be operated by themselves, and set by themselves.
Selling OEM wine is shoddy: The low price ** that often appears in e-commerce live broadcasts is actually selling OEM wine, not **. The packaging of these private label wines is often very exaggerated, the market is not liquid, and there is a lack of transparency. When the anchor claims that the original price of a certain wine is 500 yuan, and now it is 100 yuan, in fact, its cost may be much less than 30 yuan. There are many pitfalls behind this low price**.
Through this unpleasant experience, Xiao Li deeply realized that he needs to be extra careful when buying wine online, so as not to fall into these well-designed marketing traps.