E-commerce and live broadcast are going downhill, and the new retail model is rising! The trends of the next decade are here
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Description: Over the past decade, e-commerce and in-person shopping have transformed the way we shop and led the consumer market with their convenience and innovation. However, over time, these traditional shopping patterns began to show signs of fatigue and face challenges. Therefore, a new retail model characterized by ecology, personalization, quality and experience has emerged, providing consumers with a more comprehensive and high-quality shopping experience. This trend will dominate the next decade.
The landscape and challenges of e-commerce and in-person shopping.
Over the past decade, e-commerce and online shopping have experienced rapid growth and remarkable success. Through the electronic platform, consumers can make purchases and place orders anytime, anywhere, and enjoy convenient delivery services. Through the live streaming platform, consumers can interact and purchase products in real-time through the host's recommendations and demos. However, in the face of market saturation and competitive pressure, e-commerce and live shopping also face many challenges.
First of all, the growth rate of e-commerce and online shopping has slowed down significantly, and market saturation and competition have led to a shortage of traffic and users. According to the National Bureau of Statistics, the growth rate of online retail sales in the country has declined for four consecutive years, from 499% to 109%。iResearch believes that the growth rate of online shopping will continue to decline at a rate of 8 to 10 percentage points per year in the future. The online traffic dividend of e-commerce has peaked, while the rising cost of offline customer acquisition has led to an increase in customer acquisition cost and a decline in user loyalty and retention.
Second, e-commerce and live shopping face quality and trust issues. Due to information asymmetry and lack of supervision, there are a large number of counterfeit and shoddy products and false propaganda in the market"Swiping""Brush up on credibility"Criticism, difficulty in returning and exchanging goods, etc., have harmed the rights and interests of consumers. According to the China Consumers' Association, online shopping complaints accounted for 31% of the total number of consumer complaints in the country in 20208%, of which product quality, after-sales service, contract performance and other issues are the most prominent. This crisis of confidence has become one of the factors restricting the development of e-commerce and online shopping.
Finally, e-commerce and in-person shopping are not innovative and experimental enough to meet the individual needs of consumers. The traditional way of online shopping lacks innovation and differentiation. Consumers do not have access to authentic and detailed product information and experiences, nor can they enjoy personalized customization.
The emergence and characteristics of the new retail model.
The emergence of the new retail model has brought new advancements and innovations to e-commerce and on-site shopping. These new retail models are characterized by ecology, personalization, quality and experience, providing consumers with a more premium, personalized and comprehensive shopping experience.
First of all, the new retail model is no longer a single business platform, but a business ecosystem that covers multiple aspects. Through the seamless connection between the Internet and the mobile Internet, an efficient, collaborative and self-circulating business closed loop is formed. In this business ecosystem, consumers can not only purchase goods and services, but also enjoy diversified functions such as entertainment, reading, and learning, which increases user engagement and attention.
Secondly, the new retail model provides consumers with accurate, personalized and customized goods and services through the analysis of large amounts of data and artificial intelligence algorithms. Consumers can participate in the design, production, and sales process of goods, and influence and change the products through interaction and feedback with merchants. In this way, consumers can get goods and services that are more in line with their needs and tastes, leading to increased satisfaction and loyalty.
Third, the new retail model aims to improve the quality, safety, functionality and aesthetics of products, and provide quality, professional and thoughtful services. Retailers should not only provide goods, but also become consultants, educators and partners to consumers, improving their purchasing power and taste, increasing their trust and recognition.
Finally, the new retail model provides a rich and interesting shopping experience, through virtual reality, augmented reality, artificial intelligence and other technical means, to provide consumers with real and complete product information and experience, as well as a variety of interesting shopping scenes and activities. Consumers are not just buyers, they can also be creators, sharers, and communicators, enhancing their sense of engagement and belonging.
Conclusion. E-commerce and in-person shopping have made remarkable achievements over the past decade, but they have also exposed many issues and challenges. New retail models with different characteristics are constantly emerging, providing consumers with a more comprehensive and high-quality shopping experience, and also providing retailers with a more efficient, collaborative and self-circulating business closed loop.
In the next decade, the new retail model will become a mainstream trend, reshaping the structure and ecosystem of the retail industry, and driving the development of the consumer market in a more complex, high-quality and diversified direction. Consumers will be able to enjoy more personalized goods and services, participate in the design and production process of goods, and have a more authentic and comprehensive shopping experience. Retailers will be able to increase user loyalty and brand influence, improve the ** chain and after-sales service, and increase user trust and loyalty by creating a solid business ecosystem.
In short, the emergence of the new retail model has brought new opportunities and challenges to e-commerce and on-site shopping, and will also bring more innovation and change to the consumer market. We expect that in the next decade, the new retail model will become the mainstream trend in the consumer market, creating a more comprehensive and high-quality shopping experience for consumers.
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