Title: The Transformation and Challenges of the Current Audiovisual Entertainment Industry: The Change from Free to Membership.
Introduction. In today's digital age, the audiovisual entertainment industry is undergoing a profound transformation. In the past, viewers could easily access TV series, ** and other content for free, however, nowadays, the vast majority of premium content requires viewers to purchase a membership to ** or listen to it, and there are even cases where some exclusive content requires cross-platform members to enjoy. This article will provide an in-depth analysis of the background, causes, and implications of this shift.
Transformation of the audiovisual entertainment industry.
In the past, free TV dramas and listening were a part of people's lives, however, with the commercial development of the audio-visual entertainment industry, the membership system has gradually become mainstream. Even some traditional platforms such as CCTV have joined the ranks of the membership system. What is the reason behind this shift? First of all, rising costs are one of the main reasons. Producing high-quality content requires a significant capital investment, and a membership system can provide a consistent revenue stream for content providers. In addition, the membership system can also establish a closer user relationship, provide personalized services, and enhance user stickiness, so as to form a sustainable business model.
With the intensification of market competition, traditional platforms such as CCTV have to adapt to the new situation. Since the broadcast of the Olympic Games in 2021, CCTV has opened a full membership system, and even old dramas that used to be free now require members to **. This transformation is not only an impact on traditional concepts, but also an attempt and exploration of business models.
Sports Rights, Competition and Value.
In the audio-visual entertainment industry, the copyright of sports events has attracted much attention. Taking the cooperation between Migu and CBA as an example, Migu signed a contract to obtain CBA copyright at a sky-high price, which is not only a commercial act, but also reflects the importance of sports copyright in the entertainment industry. Such a cooperation not only enhances Migu's position in the field of sports broadcasting, but also has a profound impact on the entire sports rights market. With the development of Internet technology, audiences are no longer limited to traditional TV, but can use mobile phones, tablets and other devices to achieve sports events anytime and anywhere, which also further promotes the value and competition of sports copyrights.
Broadcasts by local television stations.
In addition to online platforms such as Migu, local TV stations also play an important role. Local TV stations in Guangdong, Liaoning, Qingdao and Xinjiang have actively participated in the broadcast of the CBA. As a representative of China's major economic province, Guangdong Sports Channel plays an important role in CBA broadcasting, while Liaoning Sports Channel has attracted much attention because of the existence of Liaoning Basketball. Local channels such as Qingdao and Xinjiang have also enriched the content of local sports events through CBA broadcasts.
As the representative of China's largest economic province, Guangdong Sports Channel, which once had a glorious Guangdong Sports Channel, plays an important role in broadcasting CBA. Despite the decline of Hong Kong dramas now, Guangdong Sports Channel still maintains a certain amount of broadcasting, especially for the situation that there are three CBA teams in Guangdong, there will be broadcasts of CBA games almost every day.
Liaoning Sports Channel mainly broadcasts Liaoning basketball games, and its broadcast content mainly revolves around Liaoning basketball. As the region with the highest enthusiasm of Liaoning men's basketball fans, Liaoning Sports Channel has attracted much attention in the broadcast of Liaoning basketball games.
As a municipal TV station, Qingdao Metropolis Channel broadcasts the Qingdao men's basketball game as the main part of its broadcast content. As a native of Qingdao, the author has a certain understanding of the broadcast situation of Qingdao Metropolis Channel, which used to have 4 sets of channels, and now has a set of channels specially set up for broadcasting the Qingdao men's basketball team.
Xinjiang Sports Events Channel has had some twists and turns in CBA broadcasting this year, and did not broadcast CBA games at first, until the second stage of the season when it purchased the rights to start broadcasting. This may have something to do with the good record of the Xinjiang team, which attracted more audience attention.
The development of the television industry with nostalgia.
However, with the popularity of the membership system and the decline of local television stations, many people have begun to miss the days of ** television in the past. The freedom and carefree time of waiting for the show to start as a child has become a cherished memory. However, change in the TV industry is imperative, and we should also prepare for the future.
Epilogue. To sum up, the current audio-visual entertainment industry is in the midst of a transformation, from free to membership, which not only changes the consumption habits of users, but also brings new challenges and opportunities to the industry. For the audience, we may miss the freedom of the past, but we also need to adapt to the new situation and enjoy the fun of audiovisual entertainment.
A new season of sports