Ding Observation Editor: Li Dingkai.
With the rapid development of technology, it seems that the TV's position as a home entertainment center is gradually shaking. Recently, a deputy to the National People's Congress (NPC) talked in public about the low start-up rate of television, which aroused widespread concern in society. He pointed out that although China has an absolute advantage in global television manufacturing, with a market share of 75%, domestic TV sales have been declining in recent years, from more than 50 million units five years ago to 37 million units now. This begs the question, don't young people watch TV?
The representative of the National People's Congress emphasized that China's high-definition display industry is definitely leading in terms of hardware, but the question is, why is everyone reluctant to turn on the TV? In this regard, some people believe that because of the rise of mobile terminals such as mobile phones, young people are more inclined to use mobile phones and other devices to *** content, which has led to a decline in the TV boot rate. However, the NPC deputy believes that the impact is global and should not be just a shrinking Chinese market. He singled out the North American market, where TV shipments are still increasing, and the gap between China's cable industry and the U.S. and Europe is not as big as it should be.
So, what is the reason for the decline in TV boot rates? In addition to the rise of mobile devices such as mobile phones, are there other factors at play? To do this, we conducted an in-depth investigation.
First of all, from the perspective of consumption habits, as the pace of people's lives accelerates, fewer and fewer people are willing to spend a lot of time sitting in front of the TV ** program. In contrast, mobile terminal devices such as mobile phones and tablets are more portable and can provide content anytime, anywhere, meeting the fast-paced lifestyle of modern people.
Secondly, from the perspective of content ecology, with the rise of online ** platforms, more and more high-quality content has emerged, attracting a large number of young audiences. However, traditional TV stations are relatively lagging behind in terms of content innovation and program quality, and cannot meet the needs of young audiences.
In addition, from the perspective of market competition, the TV market is becoming increasingly competitive. In order to compete for market share, major TV brands have launched various innovative products, such as smart TVs, OLED TVs, etc. However, these innovations don't quite solve the problem of declining TV start-up rates. Some consumers are still unable to maintain a high boot rate after buying a new TV.
In response to these problems, relevant experts and industry insiders have proposed solutions. First of all, traditional TV stations need to increase their innovation efforts to improve the quality of their programs and attract young audiences. At the same time, it can cooperate with online ** platforms to jointly launch high-quality content and broaden the audience base. Secondly, TV manufacturers need to pay attention to consumer needs and launch more humanized and intelligent products to improve user experience. In addition, ** and all walks of life can also strengthen publicity to improve the public's awareness and sense of identity with TV**.
In conclusion, the decline in TV start-up rates is a complex problem that requires the joint efforts of many parties to solve. As a deputy to the National People's Congress, he called on all sectors of society to pay attention to this phenomenon and jointly find solutions. At the same time, he also hopes that TV manufacturers, traditional TV stations and online ** platforms can strengthen cooperation to jointly promote the healthy development of the TV industry.
Finally, we need to recognize that television, as a traditional home entertainment device, once occupied an important place in people's lives. Although we are now facing the dilemma of declining operating rates, we believe that with the joint efforts of all parties, the TV industry is still expected to rejuvenate and bring more excitement to people's lives. Hotspot Engine Program