In recent times, you may have heard the Internet buzzword: "Layoffs cut to the main artery." To put it more seriously, this is when a company mistakenly lays off core members as unimportant employees, but takes a toll on itself. Netizens love to use it, mostly to satirize some people who think they are very smart and always self-defeating.
However, if you look at it from a different angle, this sentence can also be used as a reminder: although some people are usually low-key, their personal level is not low, and critical moments can often play a decisive role. In other words, they are not only representatives of many conscientious ordinary people, but also a kind of vision for people themselves - to let people with skills shine in the industry they are good at.
Such an idea, of course, did not appear out of thin air, but has existed since ancient times. For example, in the story of the Three Kingdoms, which people are very familiar with, although many people's fame is not as loud as that of leaders, strategists, and famous generals, they are also indispensable. Among them, one of the most representative examples should be Hao Zhao - in 228 AD, Zhuge Liang began the second Northern Expedition, but was blocked by Hao Zhao in Chencang, and could only retreat after a long attack. And Mr. Luo Guanzhong should not be very satisfied with this, and in "Romance of the Three Kingdoms", he changed this paragraph to Hao Zhao was attacked by Zhuge Liang when he was critically ill, and finally died of shock, and directly came to a "reversal of the facts".
However, whether it is history or romance, these people who became famous in a war because of their skills have also been recited to this day with the popularity of the Three Kingdoms culture. As a frequent visitor to the game theme, the importance of classes, skills, and genres has also been inherited into the game. For example, Hao Zhao in "The Shore of the Land" is characterized by defense and free control, and serves as the backbone of many players' teams.
In the upcoming new season of "Hundred Industries Contending", "One Skill" is placed in a more important position.
The new season of "The Shore of the Land" is "Hundred Industries Contending".
Profession is called "Power Development Strategy" in the "Hundred Industries Fight" season. For modern players, the meaning it represents is certainly not a specific official position held by a military general during the Three Kingdoms period, but a field of expertise and an excellent skill. In fact, it is more similar to the "genre" that is familiar to players of The Shore of the Land.
When it comes to genres, players of "The Shore of the Land" should be able to talk eloquently. In the 9 years and thousands of season rotations of the operation of "The Shore of the Land", in order to conquer the world more effectively, more gorgeously, and even more vigorously, or to win their own victories, players have summed up many representative genres of gameplay: such as the demolition boss who skillfully uses ordnance and destroys the city, the big farmer who ploughs the fertile land and strikes late, and the battlefield pioneer ...... who specializes in military affairsMore often than not, they are allies or rivals of each other, and you attack and defend, leaving behind a lot of legends.
Nowadays, an exhaustive onboarding process can be found in every genre.
These legendary stories have been told a lot, and they have left their names in the "official history". In 2021, "The Shore of the Land" put forward the concept of "100 schools of land", allowing these gameplay genres with distinctive characteristics and at the same time sufficient differentiation to build more forms in the hands of players.
Like the "100 Names" system, each name represents a unique genre of warfare. Players who meet certain objectives in the game will receive the corresponding name. Through the name, players can record their own exclusive gameplay, find a lot of like-minded partners, carry forward their favorite genres, or let different genres collide with each other to derive more sparks.
Everyone can create their own exclusive way to play.
If you are a player who is keen on "farming" and does not like to fight and kill, there is a high probability that you will have the name of "pioneering land", although there is no dispute with the world, the power value is not low - as long as your own strength is strong, you can dominate one side without fighting; If you are a business-minded player who likes to accumulate wealth, you can challenge the name of "I am the era" - the back of war is the economy, and the rich can be a life achievement. It's just that in "The Shore of the Land", which is full of strategy and struggle, their goals may be-for-tat with the holders of "Heroic Generals", "Siege Fortresses" and "Plundering the Enemy".
So, who will be stronger? On the 6th anniversary of "The Shore of the Land", the official "100 Families of Land" Invitational Contest was held, and masters of farming, demolition, construction, vertical and horizontal and other genres competed together. These crystallization of wisdom, which is formed by the convergence of countless players' ideas, collides and intersects on the same stage, like a group portrait of a strategic war that takes place in contemporary times.
On the occasion of the 6th anniversary, "The Shore of the Land" held the "100 Schools" Invitational Competition.
In general, for players, "Leading the Land of 100 Schools" allows them to establish their own "Three Kingdoms" gameplay from a more diversified perspective. And for "The Shore of the Land", this is also a very important precipitation: as part of the player's story brand, the spread of genre culture will bring many highlights to the innovation of gameplay - with the brilliant performance of "Hundreds of Schools", "Hundred Industries Contend" can be born naturally.
In "The Shore of the Land", we can clearly see the evolution trajectory of "Hundred Industries Contending": first of all, "Hundred Famous Names", which constructs the player's understanding of genres and professions, allowing them to find their own direction more smoothly.
In 2021, "The Shore of the Land" updated the well-structured internal affairs system. Referring to the four occupational categories of ancient scholars, agriculture, industry, and commerce, the "internal affairs" are systematically divided into four routes: military affairs, agriculture, civil engineering, and commerce, and the government affairs ability is added for military generals to respond to the needs of players for different schools in different periods. Under the influence of the internal affairs system, the direction of the genre that players can take is clearer, and through differentiated combinations, they can complete achievements that match both their own preferences and the needs of their allies.
The internal affairs system has 4 directions.
The new conquest season "Hundred Industries Contend" has taken a step forward on the previous basis and introduced five "professions" with different characteristics: "Nongsang" represented by Deng Ai, "Wenmou" represented by Zhuge Liang, "Civil Engineering" represented by Hao Zhao, "Medical" represented by Hua Tuo, and "Military Affairs" represented by Gao Shun. At the same time, different classes have different battlefield capabilities, and in general, they will further strengthen their strengths.
5 generals, corresponding to 5 classes.
Here, players can see a lot of familiar names - Hao Zhao, who won more with less and blocked Zhuge Liang from Chen Cang, has his own place. And other names naturally left their own marks in history: Deng Ai Tuntian strengthened his armament and finally destroyed Shu Han; Gao Shun governed the army in a good way, and the Book of the Later Han Dynasty called it "every battle must be defeated". Not to mention Zhuge Liang and Hua Tuo, they are no longer limited to well-known figures in the Three Kingdoms, but have become representatives of top quality to some extent.
In the game, the role of these classes is clear at a glance. For example, players can make full use of civil engineering strategies, high walls and deep fortresses, so that the enemy does not dare to attack; You can also choose the agricultural mulberry route, accumulate steadily; Of course, it is also possible to promote military affairs on a large scale, and all the people are soldiers, and use military strength to have direct dialogue.
"Farming Stream" players have their own spokesperson.
At the same time, it is more in line with the actual setup of the alliance in a war. Soldiers, farmers, industrialists, and merchants are all indispensable, but judging one's own strengths and weaknesses as the main one, avoiding them in the confrontation with the enemy, and promoting their own strengths, undoubtedly means more different ways of cooperation and confrontation - that is, deeper strategy.
And this is also very consistent with the style of "The Shore of the Land" all along. This is originally a game of "fighting with people" and heavy strategy, with rich gameplay and novel genres, which will eventually fall on different "people". Using one's own strength, achieving one's own story, and establishing a deep comradeship with friends is exactly what it means to "lead a hundred schools of land".
"Player Story" is an important part of the IP of "The Shore of the Land".
From this point of view, the "Controversy of Hundreds of Industries" in "The Shore of the Land" is not limited to adding "professional" gameplay elements to SLG games, but is a real innovation - a reinterpretation of the flavor of the Three Kingdoms based on real history (including some romances). It creates an ever-changing, immersive backdrop and a lively, new perspective for more young players: you can be anything you want to be in Shores of the Land.
In fact, "understanding the Three Kingdoms" has always been the strength of "The Shore of the Land", and in the 9 years since its launch, it has always attached great importance to the research and inheritance of the culture of the Three Kingdoms.
To a certain extent, this understanding is based on more rigorous evidence. This is not an easy task. The culture of the Three Kingdoms has been passed down to the present, counting history, romance and various derivatives, it is difficult to distinguish between true and false. However, from the perspective of "Hundred Industries Contending", it is also a thing to encourage to be able to extract important "career" elements from characters such as Hao Zhao, Deng Ai, and Gao Shun, and then become the foundation of gameplay design, so that players can show their true skills in the form of games - at least in "The Shore of the Land", Hao Zhao does not have to be scared to death by Zhuge Liang.
Career gameplay gives characters like Gao Shun more opportunities to appear.
is not limited to Hao Zhao, Deng Ai, Gao Shun and other "unpopular" characters, "The Shore of the Land" The understanding of the characters of the Three Kingdoms is also reflected in the familiar characters, which will be shown through a series of character character animations. For example, Cao Cao's animation "Hengli Fu Poems" launched during the Spring Festival is not only of high quality, but also uses the form of five-character poems to depict several important periods in Cao Cao's life, which not only shows a relatively three-dimensional and profound character of Cao Cao (rather than the traitor in the romance), but also reflects the characteristics of Cao Cao's good poetry.
Not limited to Cao Cao, the Cao family father and son are quite accomplished in literature.
Regardless of whether it is well-known or not, "The Shore of the Land" is more inclined to create a more complete character with a growth path for players. In many well-circulated stories, historical figures are mostly fragmented and labeled, and they are often put into the framework that the storyteller needs - Mr. Luo Guanzhong is the most famous representative. And "The Shore of the Land" chooses a more complete way of storytelling, so that players can resonate from just a few minutes of animation: if I am in the position of Emperor Han Ling, I may not necessarily be able to do better than him; Zhuge Liang, who did his best and died, could not save the fate of Shu Han.
In addition to the stories of historical figures, "The Shore of the Land" also embodies many other traditional cultural elements. They don't necessarily all start from the Three Kingdoms period, they may be earlier or later, but just like the characteristics of the game itself, as long as it is stylish enough and interesting enough, it can naturally leave an impression in the minds of players.
For example, for 9 years, "The Shore of the Land" has been embodying the 24 solar terms in the game, and the folklore of the specific solar terms has been used as a mini-game. Although the content is not complicated, players only need to raise their hands to complete it, but it also allows players not to forget these traditional festivals - for modern people who are used to "996", it is not easy to remember those festivals that do not have holidays.
In the small full solar term, a portrait with the theme of the character Xiao Qiao will appear in the game.
At the same time, there are many interesting traditional festivals and regional cultural customs in the game. Not to mention, during the Spring Festival, "The Shore of the Land" launched a series of New Year activities, such as sending red envelopes and blessings to each other with a New Year's flavor, opening regional servers for players returning home during the holiday, etc., showing a lot of folk knowledge of the Three Kingdoms and historical directions in the live broadcast and daily activities of regional servers. It not only allows players to feel the atmosphere of family and friends reuniting and sharing blessings during the Spring Festival in the game, but also evokes people's sense of belonging to their "hometown" and relatives and friends.
In the regional service activities, the iconic cultural symbols of various places are reflected.
Together, these form the unique culture of the Three Kingdoms. In other words, on the basis of a deep understanding of the Three Kingdoms, through novel and rich interpretations, the construction of strategic backgrounds, and the variety of player stories, it has become a new kind of "local culture" - no matter in the play, young or old, you can find a part of your love.
If there is one word to describe "The Shore of the Land", which has been in operation for 9 years, it should be "possibility" - every season, every battle, and even every player can constantly build new possibilities through resourcefulness and ingenuity. From "leading hundreds of schools" to today's "contention of all industries", there are always new ways to play and new things waiting for players.
With this, "The Shore of the Land" has maintained good results in 9 years. Recently, NetEase released its financial report, with revenue of 103.5 billion yuan in 2023, a year-on-year increase of 73%, and the game business is still the most important component, with revenue reaching 81.6 billion yuan, accounting for 78% of total revenue8%, an increase of 9 over the previous year4%。As the head product of NetEase and even the SLG genre, "The Shore of the Land" completed reverse growth last year and became one of NetEase's pillar games.
In other words, future players will be able to feel more interesting elements of the Three Kingdoms in "The Shore of the Land", and they will be able to tell more of their own stories of the Three Kingdoms. Because there are more possibilities, people's expectations for it will grow stronger over time - as depicted in the season of "Hundred Industries Contending", even if you are Hao Zhao, you can stop Zhuge Liang's army in Chen Cang. And the next person to take the stage may be a more unexpected person.