In today's rapidly changing retail environment, Fat Donglai Trading Group has become an eye-catching benchmark with its unique management philosophy and corporate culture. Founded in 1997, Fat Donglai has not only become popular on the Internet with its warm corporate culture and meticulous service, but also set a new benchmark in the industry through innovative management measures.
In the ** recently released by Yu Donglai, the founder of Fat Donglai, he shared a rather bold decision:Distribute 50% of the company's profits to employees and reflect this dividend directly in employee salaries, rather than waiting until the end of the year to distribute it. The aim is to increase motivation and a sense of belonging to employees, ensuring that they grow with the company. According to reports, this incentive system has paid off, with the turnover rate dropping to less than 5 percent, and in some departments, just 1 to 2 percent. 
In addition, Fat Donglai has also introduced the advanced management method of the employee self-formulation of the wage system, which further enhances the sense of participation and responsibility of the employees. This not only increases employee satisfaction, but also fosters collaboration and innovation across teams.
Fat Donglai's care for employees is also reflected in the practice of work-life balance. In December 2023, Fat Donglai announced the adjustment of the business hours of the tea supermarket, adjusting the working hours of employees from the original 9:30-21:30 to 10:30-18:00, effectively compressing the working hours. The aim of this measure is to reduce the stress of employees and improve their quality of life. Yu Donglai bluntly said that due to the high labor intensity caused by the surge in sales, he was afraid that employees would get sick due to overwork, so he decided to close the store ahead of schedule to ensure the health and quality of work of employees. 
The success of Fat Donglai not only comes from its unique management philosophy and corporate culture, but also reflects its high attention to employees and the active fulfillment of social responsibility. For example, the fair handling of employee tasting incidents and the provision of a rich leave system demonstrate Fat Donglai's sense of responsibility to employees and society as an enterprise. These measures not only improved employee satisfaction and loyalty, but also won a good public image and brand reputation for Fat Donglai.
Lei Jun, during a visit to learn from Fat Donglai, expressed high appreciation for Fat Donglai's management model and corporate culture. He called Fat Donglai as well"The god-like existence of China's retail industry".Behind this evaluation is not only the recognition of Fat Donglai's achievements in the retail industry, but also his admiration for employee care, corporate culture construction and innovative management practices. The "god-like existence" referred to by Lei Jun emphasized how Fat Donglai has created a unique entrepreneurial spirit and performance through its unique business philosophy and humanized management.
Ma Yun's evaluation of Fat Donglai reveals the value of Fat Donglai from another angle. He thinksFat Donglai is like a mirror, which can reflect the shortcomings of other enterprises. This means that by observing Fat Donglai's business model and culture, other enterprises can reflect on their own management and cultural construction and find room for improvement. Jack Ma's point of view emphasizes the exemplary role of Fat Donglai in the industry, and its successful experience can inspire other companies to think deeply and actively improve in management philosophy, employee care and corporate culture construction.
The evaluation of these two entrepreneurs not only highlights the unique position of Fat Donglai in China's retail industry, but also reflects the profound influence of his management and cultural practices on the entire business community.
Through its innovative management measures and deep-rooted corporate culture, Fat Donglai Trading Group has shown how to stand out in the fierce market competition. By improving employee satisfaction and loyalty, Fat Donglai not only enhances internal teamwork, but also improves the quality and efficiency of customer service.
Does your workplace have similar employee incentives? Welcome to share your views and experiences in the comment area, and let us work together to build a more harmonious and efficient working environment.
Hotspot Engine Program