The beautiful Spring Festival of the Year of the Dragon has just passed, and Jinguancheng is about to usher in another "Spring Sugar Festival". The exhibition part of the 110th National Sugar and Wine Fair will be held in Chengdu from March 20th to 22nd, and the relevant exhibition city integration activities will be held in 14 districts, cities and counties of Chengdu for 17 consecutive days from March 8th to 24th.
This year's National Sugar and Wine Fair released the Spring Sugar brand slogan "Spring Sugar after the Spring Festival" for the first time, marking the Spring Sugar and Wine Fair, an industry event, officially upgraded to a "city festival" that stimulates the economic vitality of Chengdu.
On March 1, the press conference of the 110th National Sugar and Liquor Commodity Fair and Exhibition City Integration Activity was held in Chengdu. Relevant persons in charge of the Organizing Committee of the National Sugar and Wine Fair, Chengdu Expo Bureau, Commerce Bureau, Culture and Tourism Bureau, and Qingbaijiang District attended the press conference to introduce the relevant situation and answer questions from reporters.
First, the festival is coming, and the "Spring Sugar Festival" came into being
Li Minghua, executive deputy director of the Organizing Committee of the National Sugar and Wine Fair, Secretary of the Party Committee and Chairman of COFCO Sugar, proposed in his speech that this year's "Spring Sugar" will be comprehensively upgraded and meet with the world's merchants and the general public with the new look of the "Spring Sugar Festival". The Ministry of Commerce has determined that 2024 is the "Year of Consumption Promotion", and all localities will actively organize and carry out consumption promotion activities with different characteristics, optimize consumption supply, innovate consumption scenarios, fully meet the diversified consumption needs of the people, and occupy the "time of day"; As a world famous cultural and creative city, a famous tourist city, a famous event city, an international food capital, a first-class city, and a convention and exhibition capital, Chengdu has a "geographical advantage" due to its profound historical and cultural heritage, unique resource endowment, living city characteristics and thriving urban economic vitality. The National Sugar and Wine Fair is about to be held in Chengdu for the 34th time, and the people of Chengdu are familiar with the Sugar and Wine Fair, love the Sugar and Wine Fair, and identify with the Sugar and Wine Fair. The high affirmation of the National Sugar and Wine Fair by many exhibitors has made the National Sugar and Wine Fair an annual "industry event", "fan festival" and "carnival for food and wine lovers", accounting for "people". Under the joint action of "time, place, and people", the "Spring Sugar Festival" unique to Chengdu came into being.
The 110th National Sugar & Wine Fair will innovatively break through the limitations of time and space, not limited to the exhibition and trading activities of merchants and visitors in the exhibition hall, but will extend the scope to the entire city, go deep into every corner of Chengdu, link to every citizen of Chengdu, and further stimulate the vitality of the city and help Chengdu's economic development. In terms of duration, the duration of the meeting was extended from 3 days to 17 days; In terms of space, it has expanded from traditional exhibition venues to characteristic theme blocks, A-level scenic spots, wine production areas, and railway ports covering the whole of Chengdu; In terms of content, it covers new wine and tide drinks, Sichuan brewed delicacies, food and beverages, art markets, intangible cultural heritage experiences, and audio-visual, and builds special scenes of exhibition consumption such as catering, art, and tourism, so as to attract more consumers to participate in interaction and cultivate diversified consumption formats. Create festivals with characteristics, attract traffic with festivals, promote consumption with flow, promote development with consumption, and add characteristics to development, so as to form a good positive cycle.
Second, the scale is coming, and the exhibition volume has reached a new high
The total exhibition area of this sugar and wine fair reached 3250,000 square meters, the largest in the history of the sugar and wine fair. It is expected that more than 6,600 exhibitors, with more than 300,000 exhibits from 45 countries and regions, will be on display, and more than 400,000 professional visitors will visit the exhibition.
Shi Dongyan, Secretary-General of the Organizing Committee of the National Sugar and Wine Fair and Chairman of COFCO Exhibition, said that one of the major features of this year's Sugar and Wine Fair is the large number of customers participating in the exhibition in the form of pavilions and high quality. About 30 domestic pavilions from Beijing, Jiangxi, Gansu, Guangxi, Chongqing and 24 international pavilions from France, Japan, Spain, Italy, South Korea, Thailand, the Czech Republic, Belgium, the Netherlands and New Zealand will meet with the audience at the meeting, reflecting the continuous accumulation of favorable factors for the economic upswing and the construction of a big stage for the industry.
This year's Sugar & Wine Fair will set up 11 exhibition areas and 14 special zones, including dairy and ice cream for the first time, China's liquor Golden Triangle industry chain and innovative ingredients. Moutai, Wuliangye, Fenjiu, Luzhou Laojiao, Jiannanchun, Langjiu, Xijiu, Mengniu, China Tea, Shounong, Qinqin, Haoliyou, Quanjude, Zilin Vinegar, Jixiangju, Totole, Pixian Douban and other well-known enterprises will all participate in the exhibition.
It is worth mentioning that Lei Ting, full-time deputy director of Qingbaijiang District Administration and director of the Management Committee of Chengdu International Railway Port Economic Development Zone, introduced at the press conference that some of the exhibits from Europe and Southeast Asia came to Chengdu from the place of origin by taking the "110th National Sugar and Wine Fair Special Train" of the Yarong-Europe Railway. The special train will arrive on March 14. The red wine, toffee and other products from the special train will be displayed at the Qingbaijiang District International Railway Port when they are picked up.
Third, the transaction is coming, and the 100 billion transaction can be expected
This year's National Sugar and Wine Fair will give full play to the role of the "wind vane" of China's wine industry and the "barometer" of the food industry, focus on the attributes of the exhibition to "promote production and marketing docking, strengthen economic and trade exchanges", deeply aggregate the upstream and downstream industrial chains of the food and wine industry, activate the trading function of the exhibition, realize the ecological cycle of win-win for exhibitors, buyers and consumers, lead the market trend, display innovative achievements, and provide support for enterprises to expand the market and enhance brand influence, and it is expected that the intended turnover of exhibitors will exceed 100 billion yuan.
During the exhibition, the organizing committee invited more than 150 members of the VIP buyer club of the National Sugar and Wine Fair, such as BTG Group, Wal-Mart, Lawson, Metro, Wumart Group, China Resources Vanguard, Yonghui Supermarket, etc., and invited overseas buyers from Malaysia, France, Thailand and other countries to attend the exhibition, focusing on the core trading function of the exhibition, providing high-quality supply and procurement docking opportunities for the industry, "bringing in" more global high-quality goods and service brands, and promoting China's own brands to "go global".
In addition, the organizing committee will hold a CFDF omni-channel buyer selection meeting on March 20, bringing together high-quality new products from 100 exhibitors of the Sugar and Wine Fair, and establishing a CFDF market alliance based on Zhengzhou Bairong Market, Hunan Gaoqiao Market, Linyi Huafeng Market and Shijiazhuang North China Food City, aiming to find more high-quality buyers for the Sugar and Wine Fair exhibitors, so as to increase the transaction volume and further enhance the effectiveness of the exhibition.
Fourth, the information is coming, and the industry opportunities are all faceted
During the exhibition, 10 key activities will be held successively, such as the CFDF Food and Beverage Industry Development Conference, the CFDF Global Wine Merchants Conference, the Omni-channel Buyers Conference, the Sichuan Wine Chengdu Production Area Investment Cooperation Promotion Conference, and the National Sugar and Wine Fair Luzhou Laojiao Cellar Main Festival, and will organize the 2024 National Sugar and Wine Fair Sauce and Wine Conference, the 12th Condiment Industry Innovation and Development Forum, the "Gold Products, New Channels" Food Distributor Summit Forum, and the "Wisdom in Innovation, Wisdom in Upgrading" In addition, nearly 50 online special live broadcast activities will be held in conjunction with a number of head live broadcast platforms to discuss topics such as the macroeconomic environment, industry development status and trends, analyze the development direction of the industry, broaden the ideas for industry professionals, provide precious value, and make the 110th National Sugar and Wine Fair further become an industry ideological exchange. An important platform for information communication and product experience. By demonstrating the impact of exchanges, win-win cooperation and policy guidance, we will export positive signals of economic development to the society, drive industrial development and promote economic prosperity.
Fifth, the event is coming, and Spring Candy is enough in Chengdu
This year's sugar and wine fair will effectively implement the theme of "Spring Festival Sugar", carry out exhibition city integration activities in 14 districts (cities) and counties, and turn the entire city into a "brand super experience hall" for direct communication and interaction between participating brands and consumers, and "food trends look at Chengdu", activate consumption vitality from the source, add millions of people to Chengdu, leverage the city's tens of billions of consumption, and create a global benchmark consumer festival.
Pan Xuesong, director of the Chengdu Expo Bureau, said that throughout March, 43 major events will be held in 14 districts and counties of Chengdu, including the "China Sweet Tianfu Show" series of activities in Tianfu New Area, the "Sugar and Wine Club World Tide Drink Life Season" in the High-tech Zone, the "Happy Sugar and Wine Gathering - Jinjiang Spring Drunk" series of activities in Jinjiang District, the "New Wine Carnival" in Jinniu District, and the "Craft Brewing World" in Wuhou District. Wu's "Wonderful" series of activities, Chenghua District's "In the Mood for Love, Three Tours of Chenghua" series of activities and "Discovery Comedy Week", Qingbaijiang District's "Cherry Blossom Festival" and "Yarongou National Commodity Hall to Promote Consumption" activities, Pidu District's "Sichuan Food Week", Xinjin District's "Sugar and Wine Folk Intangible Cultural Heritage Consumption Experience Week", Sichuan-Taiwan Sugar and Wine Conference and Rural ** Festival, Dujiangyan City's "Tianfu Good Water, City of Three Heritages" series of activities, Qionglai City and Qingyang District jointly organized "Qintai Linqiong Wine Shop", Chongzhou City's "Tianfu Wine Village Market", Dayi County's "Wangxian Wine, Wine Friends" series of activities. Combined with the characteristics of characteristic theme blocks, characteristic venues, A-level scenic spots, and wine production areas, through "exhibition tourism" and "exhibition food", etc., the majority of citizens and friends can enjoy the joyful consumption festival of "Spring Festival and Spring Sugar" in the bright spring, so that the majority of merchants and friends in Chengdu can walk around Chengdu more comfortably and feel the thousands of meteorologies of Chinese-style modern Chengdu.
Sixth, the big coffee is coming, and the sugar and wine will have a "three good" ** festival
Chengdu is not only the capital of convention and exhibition, the capital of food, but also the capital of the world. From March 23rd to 24th, the "Rock Candy Spring Sugar Festival", as the first attempt of the National Sugar and Wine Fair, will explore the diversified integration of trends and traditions with millions of merchants and audiences in Chengdu. Domestic and foreign well-known people participated, pop, rock, hip-hop, jazz, electronic and other genres converged, so that different types and styles of performances produced a wonderful effect in the collision, relying on the traffic resources of the National Sugar and Wine Fair, to ensure the high-quality presentation of the festival, and strive to create a "good-looking, good-sounding, delicious" "three-good" feast, and cultivate a new international festival brand.
The organizing committee strictly selected the participants, as the first ** festival work initiated by the palace-level ** producer Zhang Yadong, the ** lineup is very interesting, bringing together leading figures in different fields: Chinese contemporary rock culture witness Yang Yang Band, audio-visual effect blaster second-hand rose, domestic hardcore rap leader Pharaoh, the strongest female singer-songwriter in the Chinese music scene Chen Shanni, Australian legendary female vocalist Lenka Kripac, and acclaimed jazz pianist Alan Parks (Aaron). parks), the "Midi Award" annual best electronic ** award-winning band Electric Cherry and other well-known people at home and abroad, especially the "Chengdu girl" Li Yuchun will sing for the old neighbors and new friends at the door of the house. Cross-border performances and surprise linkages between different artists have created a one-of-a-kind "limited playlist" for Chengdu for two consecutive days, giving you a "good look".
In addition to "good-looking", there is also "good-sounding". He Biao, China's leading sound engineer and chief audio designer of the opening and closing ceremonies of the Beijing Winter Olympics and the opening and closing ceremonies of the Hangzhou Asian Games, served as the audio director of this ** festival, allowing fans to experience the "national treasure" level of auditory enjoyment. The use of the world's top L-ISA immersive sound system with a cost of more than 100 million yuan, is the first in Asia's large-scale outdoor festival, with 5 times the number of speakers in the traditional festival, to achieve the best sound quality of the whole coverage, and effectively solve the problem of poor sound effect of the traditional festival, affecting the participation experience, so that music fans not only "listen" but really "immersed".
As a first-class event for young people, we will give full play to the platform advantages of the National Sugar and Wine Fair, and select delicacies from the world's top food and wine industry to create a "delicious" festival. The first ** festival attracted many industry head enterprises and top brands, after careful screening, "FLM" flaxseed oil will be the chief sponsor of this ** festival, and many well-known exhibitor brands will jointly build a special market, so that consumers can "feast their eyes, ears, and mouths", and "Sanfu aggregation" will create the ultimate and in-depth interactive "audio-visual three-dimensional feast" for the audience to come to Chengdu. By creating a variety of interactive and consumption scenarios for trendy and popular products, the "Generation Z" crowd will reach 100,000 offline and 10 million online, boost the enthusiasm of exhibitors and consumers, and make the Spring Sugar Festival an incubator for manufacturers to create explosive products at the National Sugar and Wine Fair.
Seventh, the convenience is coming, and the convenient service is more affordable
Pan Xuesong said that the Chengdu Municipal Party Committee and the Municipal Party Committee attach great importance to the service guarantee work of the Sugar and Wine Fair, adhere to the high standards and strict requirements as the working principles of the service guarantee Sugar and Wine Fair, and make every effort to promote the smooth holding of the exhibition from many aspects such as strengthening organizational guarantees, optimizing service measures, standardizing market order, and creating a good atmosphere.
To this end, the Chengdu Municipal Party Committee and the Municipal Party Committee have deployed and carefully organized in advance, refined the division of tasks, improved the quality of hotels, roads, environment and other hardware around the exhibition hall, formulated a thorough traffic guarantee plan, optimized the communication network and power supply guarantee, improved the diversion mechanism of people and vehicles, supported high-quality venue catering services, strengthened fire safety inspections, and ensured that enterprises and visitors participated in the exhibition with the best experience.
Li Yuping, full-time deputy director of the Sino-Japanese Project Office of the Chengdu Municipal Bureau of Commerce, said that in order to serve the visitors from all over the world, the Municipal Bureau of Commerce will gather commercial resources such as food associations, bar associations, and retailer associations, provide convenient food and fashion shopping guides for merchants, assist in the integration of exhibition and city activities, organize the consumption of imported goods and the first chain docking activities, and integrate market resources, and organize platform enterprises such as Gaode Map to launch consumer rights and interests such as "exclusive taxi coupons for sugar and wine fairs". Together with all parties, we will fully ensure the high standard presentation of this year's National Sugar and Wine Fair and Exhibition City Integration Activities, and serve the high-quality experience of citizens and merchants.
Wang Min, the second-level inspector of the Municipal Bureau of Culture, Radio and Tourism, said that in order to deepen the integration and interaction of cultural tourism and major exhibitions, and enrich the beautiful life experience of exhibitors and visitors during the sugar and wine fair, during this year's sugar and wine fair, the Municipal Bureau of Culture, Radio, and Tourism will launch 5 themes and 15 roaming methods of "Take a walk on the streets of Chengdu - Chengdu Spring Tour Map", which will be released through new platforms such as You Chengdu, AutoNavi, and Ctrip, and provide one-click smart tour AI smart services. The exhibition site will also provide exhibitors and visitors with a "Chengdu Spring Outing Map" in the form of a combination of digital and paper, enriching and facilitating the travel options of exhibitors and tourists during the sugar and wine fair.
As the National Sugar and Wine Fair and Chengdu have entered a new stage of development of "exhibition city integration", the National Sugar and Wine Fair has not only become a platform for food and wine manufacturers to order, trade and communicate, but also become a valuable opportunity for ordinary consumers to contact, experience and taste new products in person outside of advertising and before purchasing. In the future, the National Sugar and Wine Fair, which has been nearly 70 years old, will continue to be younger and more fashionable under the "thousands of favors" of cities, manufacturers and enthusiasts, and contribute more value to domestic and foreign food and wine manufacturers and practitioners, as well as to the host cities and consumers.