Service empowerment, cohesion to move forward. On March 4, the 2023 annual meeting of Renhuai Liquor Industry Association and the 8th "Red Sorghum Award" award ceremony of China's core production area of soy sauce liquor (Renhuai) were grandly held. The meeting brought together more than 200 liquor enterprises, industrial chain-related enterprises and a number of industries in Renhuai City, and relevant municipal leaders were present for guidance, aiming to commend the advanced, establish a model, and promote the better and faster development of the production area. The conference released the list of commended enterprises of the 8th "Red Sorghum Award" on the spot, which presented the remarkable results of the construction of Renhuai liquor enterprises under the leadership of Renhuai City and Renhuai Liquor Industry Association in an all-round and multi-level manner.
Among them, Nanjiang Handmade Brewing won the "Brand Building Award", and the innovation and development of Nanjiang Handmade Brewing was rated as "Excellent Case of Brand Building".
Nanjiang handmade brewing is the core strategic product of Guizhou Nanjiang Liquor Group to be listed in 2023, which has the characteristics of authentic vintage, clean body and simple design, and is the pursuit of innovation consciousness and high-end quality. Inheriting the wisdom and inspiration of generations of craftsmen, we have figured out every detail and constantly innovated to achieve perfect results. From the aspects of technology, equipment, environment, packaging, blending, drinking senses, etc., it has received wide attention and recognition once it is listed.
Relying on the labels of "handmade brewing" and "Zhengmai sauce", we have increased our efforts to invest in advertising in various publicity channels to form a wide range of people coverage, create a strong brand atmosphere, comprehensively enhance brand awareness, and play the handmade brewing IP of "Cheers to Chinese Brewing". The non-stop topic manufacturing and brand communication offensive have enabled Nanjiang to maintain an active position in the soy sauce wine market.
From the quality and innovation of Nanjiang handbrewing and other Nanjiang products, we see the vigorous and upward vitality, which is an important way for Nanjiang to actively embrace the new era in addition to abiding by tradition. Looking ahead, 2024 will definitely be an important year for the high-quality development of Guizhou Nanjiang Liquor Group and the realization of leapfrog brand development.