In the long history of the automotive industry, there are always a few moments that will be engraved into eternity. BYD, once just one of many brands, has become a force to be reckoned with in the global automotive market. The annual sales in 2023 reached a staggering 3.02 million units, a figure that is not just a record, it represents the change of an era and the birth of a new king.
For every 5 new energy vehicles sold in the world, 1 is BYD; For every three hybrid models sold worldwide, one is also BYD's. Such a market share is enough to show BYD's weight in the global new energy vehicle market. In China, for every 3 new energy vehicles sold and every 2 plug-in hybrid models sold, BYD occupies a place. This is not only the leading position in sales, but also the embodiment of technology and brand strength.
The success of BYD is not accidental. Behind it is continuous technological innovation and R&D investment. In 2023, BYD released a number of disruptive technologies such as Yi Sifang, Yunlin, and DMO, the launch of these technologies not only enhances product competitiveness, but also promotes the development of the entire industry. With a R&D team of 11 research institutes and more than 90,000 engineers, and a cumulative R&D investment of more than 100 billion, BYD has always maintained a leading position in technology.
Not only that, BYD has also established a multi-brand matrix covering home to luxury, mass to personalization to meet the needs of different consumers. From the Dynasty series to the Ocean series, to Denza, Yangwang and Equation Leopard, each brand has its own unique market positioning and consumer group. This precise market strategy allows BYD to better serve the majority of users.
Looking to the future, BYD has opened a new era of "electricity is lower than oil". With the launch of new models such as the Qin Plus Glory Edition and the Destroyer 05 Glory Edition, BYD is launching a "decisive battle" against joint venture fuel vehicles. At the same time, BYD has also demonstrated the power of Chinese brands on the international stage, becoming the first new energy vehicle brand to appear on the European Cup, which is not only the pride of BYD, but also the pride of China.
BYD's story continues. With the launch of more and more blockbuster technologies and high-quality models, BYD will continue to lead the global new energy vehicle market and bring more surprises to consumers. The world's automobiles look at new energy, and new energy vehicles look at BYD, which is not only a slogan, but also the driving force and direction for BYD to continue to move forward.