At the beginning of the new year, the domestic auto market opened a new chapter in a noisy and tragic atmosphere.
Lively and extraordinary, BYD takes Qin plus as the pioneer, with 7The shock of 980,000 yuan** led the car circle to set off a price reduction frenzy in 2024, as if igniting the spark of the market and stirring up layers of waves.
On the other hand, on the first day of resumption of work, Gaohe was shocked by the news of the shutdown.
The hotspot engine plan is roughly: the factory is shut down, the executives are busy looking for jobs, and Ding Lei has no money in his hands. 
Musk predicted more directly: in the future, there will only be 10 car companies in the world, and it will be Tesla + 9 Chinese car companies.
Under the once-in-a-century electric drive revolution, will the competition and elimination really be so fierce?
First of all, whether we can keep up with electrification, the pace of intelligent transformation is the key
Third-party (Wikipedia) data shows that the once dominant American car market is now overshadowed. According to statistics, the number of car companies that have failed in the United States has exceeded 1,500, which is much more than in China. 
In contrast, the European market is more conservative, consumers prefer local brands, and although Japanese cars have opened the door to the market, sales performance is relatively flat. In 2022, global car sales in Japan have reached 20.51 million units, making it the only country to sell cars of this magnitude.
The story of elimination and disappearance is also staged in the domestic market, such as Huatai, Mustang, Shuanghuan, etc., young children may not have heard of it. Having said so much, I just want to summarize a rule: being eliminated must be due to shortcomings in marketing, technology, capital and manufacturing.