Would you consider a Korean electric car?
It just so happens that with the same 15-200,000 pure electric compact SUV, EV5 will always encounter an unavoidable opponent, BYD Song PLUS EV.
First of all, the EV5 is not cheaply priced.
This is Kia's second authentic pure electric model in China, if the previous EV6 is high and niche, just go through the motions, then EV5 1498-17.The price of 480,000 may be felt by Kia itself, and this time it is full of sincerity.
If people who are still buying Korean fuel vehicles in this era want both joint venture brands and cost-effective. What about Korean electric vehicles? Hey, I think there is only one possibility, that is, to completely abandon the brand and pursue cost-effectiveness frantically.
However, the 10-200,000 pure electric SUV market in which EV5 is located is cheaper than Song PLUS EV, after all, the threshold alone is 20,000 lower, but don't forget that there are also Yuan Plus, Aion Y, Nezha U, and Volkswagen ID4……These cars are either priced low enough by themselves, or the discount is exaggerated, not to mention the Buick E5 Pioneer Edition, a medium and large SUV that directly flips the table, and a medium and large SUV is sold directly for 16From 990,000, how can this be played? In contrast, what other price-performance ratio does the EV5 talk about?
Secondly, the EV5 is an 80-point product at best, which is fine, but an 80-point product is too much.
Especially the current BYD, specializing in 80-point products. Song PLUS EV, the size of the same class of large, with its own blade battery and 520 km range, as well as a comfortable driving experience, may not have a perfect score, but there is no point of failure.
Although the interior space of the EV5 is similar to that of the Song Plus EV, and there is a valuable front trunk, it is a little shorter when parked together. 530 kilometers of endurance with lithium iron phosphate is also the basic operation at this price, the configuration is not much to say, the low configuration or fabric seats, I can't find a place to boast.
What kind of people buy Song Plus EV? In fact, people who don't know what to buy, so how is the EV5 worse in comparison?
The value of the product may be about the same, now BYD's car, ** configuration is not a strong item, Song Plus EV low-profile luxury type nothing, plus 10,000 on the premium type is perfect, want to be a little intelligent? The flagship model only has L2 level, and the price is 190,000.
But BYD's three words are the golden signboard, and the EV5 lacks the emotional value of this brand. Many people who buy BYD basically don't consider other cars, and even think that joint venture electric vehicles are miscellaneous. And there are few Korean electric vehicles in China, how much acceptance and attractiveness can they have?
So everyone is 80 points, why don't I choose BYD's 80 points, but your Kia's 80 points?
The most important point is that the EV5 seems to have the biggest advantage, but it is the opponent who gives it.
EV5 This time, the SK battery that has been cooperating with Kia all the year round is not used, and the head is turned to use BYD's blade battery, which is barely a plus, but this point is still given by the opponent. Moreover, everyone is a blade battery, and the battery life is about the same, but the battery capacity of EV5 is several degrees less than that of Song Plus EV, you may think that this is a better motor electronic control, but others will think that you buckle and swish.
So the EV5 gives me the feeling that it's just a Kia electric car with a BYD battery, and if that can also be considered a selling point, then why not just buy a BYD electric car?
Of course, for the sake of the domestic market, EV5 has actually shown some sincerity and even done some research. It's just that other people's research results are lengthened and added, while Kia's research results are ......The front row was given a "romantic seat"?!
There is an extra piece on the left side of the passenger seat cushion of the EV5, which is connected to the main driver's cushion, and the armrest box is designed to be suspended, and the main and auxiliary drivers are connected after lifting, and then the romantic ......Is this position comfortable? Designer: Have you experienced it? Why is this still a domestic special? If you want me to say, there are no bright spots.
In the current new energy market, domestic cars rely on brands to sell, while joint venture cars rely on price reductions to survive, which is completely reversed from ten years ago, which is really feng shui in turns.
Although Hyundai-Kia Group has the third largest sales volume in the world, it earned 2.1 billion US dollars in the first quarter, which is theoretically worthy of the Chinese market. However, last year, Kia and Hyundai only sold 350,000 cars in China, which was six times worse than the peak, and there was no car that could handle it in the field of new energy.
No one's money is blown by the wind, and the landlord's family will not let the stupid son lose money, not to mention that Kia is at best just a godson in the group. EV5 is Kia's only electric car that is likely to go in China, if I want to see it, I have to drop 30,000 first, and Yuan Plus, Aion Y, Nezha U to play, survive first, and then talk later.