I'm here to chat about the Yas supermarket where I live in a small city. Yasi Supermarket is the leading local supermarket in Yichang, Hubei Province. It is said that it is a chain because Hubei Yasi has joined the world's largest voluntary chain organization, the international SPAR, becoming the third chain enterprise in China to join SPAR.
Since Yasi Supermarket opened to our small market, it has basically seized the territory of high-end supermarkets in the county, and it has a bit of a local "fat Donglai" taste, compared with the general large supermarkets
Rainbow] has a variety of patterns, providing a lot of fresh and imported goods that are difficult to buy in county-level cities, such as the brown crab and crocodile in the picture above, all kinds of fresh food, and radishes have many color varieties, but many things are just to satisfy the eyes of consumers, or to stimulate traffic, not many people really buy them.
Rainbow] supermarket provides free processing services for on-site ingredients to increase the interactivity of consumption.
Rainbow] because the decoration is newer, the location is good, and the goods are abundant, of course, opening a store to make money is the last word, and Yasi supermarket is more expensive than the goods sold in local large supermarkets.
Rainbow] Yas Supermarket has the feeling of imitating "Fat Donglai", and some of them only imitate the form. For example, there will be a pet storage service, a "Love in Yas" will be posted at the entrance, a fruit platter will be posted in the fresh food section according to sweetness, and meat products will be discounted at night. However, consumers are worried that the fruit is unsalable or the meat is dead crab and shrimp, so the sales of the fruit platter are not good, and the night discount is only a formality, and it is possible that it will continue to be sold the next day.
Summary: Supermarkets still have to rely on ** to survive, and now the population loss at the county and city levels is serious, and it can only feed 1 high-end supermarket at most, 2-3 mid-end large supermarkets.