As soon as the Spring Festival in 2024 began, BYD shouted "electricity is lower than oil" and launched a "general attack" on joint venture fuel vehicles. In just ten days, BYD has launched the Qin Plus DM-i Honor Edition, Destroyer 05 Glory Edition, Han DM-i Glory Edition, Han EV Glory Edition, Tang DM-i Glory Edition, Song Plus Glory Edition, Seal DM-i Glory Edition, and Song Pro DM-i Glory Edition. This "combo" can make many people who are ready to pay for a car look confused, and their eyes don't know where to look, so they can only enjoy it. This time, BYD is determined to "die" with the joint venture fuel vehicles, and vigorously launched the "electricity is lower than oil" strategy, which is to let traditional fuel vehicles quickly "give way" to new energy vehicles.
In the A-class SUV market, traditional joint venture car companies have taken advantage of the right time, place, and people! The brand is well-known, the technology is rattling, and the hearts of consumers are pinched to death. This place has long become the base camp of the iron pimple of the joint venture fuel vehicles! Even if the domestic independent brands have excellent fuel products such as Yuan, Tiggo, and Binrui in the early years, they still can't shake the status of joint venture models. However, on March 4th, the Yuan Plus Glory Edition will debut, and the Battle of Glory will be added again! As an all-round warrior in the A-class pure electric market, E platform 30 products can be hit, power, and configuration, which is simply a dimensionality reduction blow to joint venture fuel vehicles. No, BYD directly hit the "Glory Nine Consecutive Attack" and fought this war all the way to the hinterland of joint venture fuel vehicles!
In the eyes of consumers, this may just be an ordinary "fight", but behind it is a big competition between the technology accumulation and chain integration of car companies. BYD dared to fight the first battle in the "gap period" of information rework at the beginning of the year, which not only showed the accurate grasp of the timing, but also quickly occupied the hearts of consumers. This also reflects BYD's strong vertical integration capabilities. In addition, efficient vertical integration and fine cost control have made BYD more "capricious" in product pricing, and their car configurations are richer and the quality is better, which truly allows consumers to achieve "fish and bear's paws".
This ** war has been fought so far, but it is not just a comparison on the **, new energy vehicles and fuel vehicles have been reduced one after another, and it is simply going to be put on a posture to do it. From "the same price of oil and electricity" to "electricity is lower than oil", in the final analysis, BYD has set off a cognitive war! When more car companies get involved, everyone will reach a consensus that "new energy vehicles will replace traditional fuel vehicles"!
BYD, a well-known new energy vehicle brand in the world, is really remarkable in 2023, directly winning the global new energy vehicle sales championship, and the annual sales volume will exceed 3.02 million units! This is not only a hot sale in China, but also quite powerful in overseas markets, with annual export sales exceeding 2420,000 units! It spans more than 400 cities in 70 countries and regions on six continents! BYD's strategic layout of going overseas in an all-round way really shows its global vision, and it also fully reflects its firm determination to help the global green energy transformation!
At the Geneva Motor Show not long ago, BYD was really in the limelight! They brought 8 super blockbuster models, such as the Yangwang U8, Denza D9, Denza N7, and Song Plus DM-i (the overseas version is called Seal U DM-i), etc., and made a collective appearance, which simply blinded everyone's eyes! What's more, they also showed their self-developed DM-i super hybrid technology to European consumers for the first time, and it immediately became a global spotlight! That scene is really amazing! BYD's technology, design and performance are simply amazing, and the audience present is full of praise! These innovative products and technologies not only represent BYD's great achievements in the field of new energy, but also announce to the world that Chinese auto brands are developing rapidly driven by technology and have risen on the global stage!
In addition, BYD has also become the official partner of Euro 2024, further enhancing its brand influence and providing strong support for its expansion in overseas markets, especially in Europe.
What has to be said is that BYD really has nothing to say about corporate culture and social responsibility! Let's just say that the owner of Hangzhou BYD Han is brave and brave, BYD's response speed is called a fast, not to mention rewarding the owner with 200,000, and thinking about a "BYD car owner positive energy and righteousness and courage award", which is really full of positive energy! This kind of initiative to assume social responsibility not only shows BYD's spiritual outlook, but also makes it gain a lot of praise.
In 2024, BYD will directly come to the opening of "King Bomb", and then the highlight of the Yuan Plus Glory Edition, and I don't know if BYD's Glory Edition will end like this. But no matter what you say, this is enough to prove BYD's strength and strong market competitiveness in the field of new energy. With the slow advancement of the conversion from oil to electricity, BYD may continue to lead the industry trend and bring more, better and more environmentally friendly automotive products to consumers. Let's look forward to the great changes in the automotive industry and witness the glorious arrival of the new energy era!