How to cooperate with brand infringement, low price and random price, unauthorized sales, and online anti-counterfeiting?
Hello everyone, this is Xinyang.
Recently, many brands have asked me what to do if there is a problem of counterfeit goods, and the rampant counterfeit goods in the market will inevitably have a serious impact on enterprises. In recent years, the market environment has been greatly improved due to the fact that the whole society is cracking down on and resisting counterfeits, which are no longer as widespread as before. However, there are still some criminals who continue to engage in infringement and counterfeiting in order to make huge profits. In the face of this situation, how should enterprises protect their rights and interests?
1. You can complain to the Ali intellectual property protection platform
1.Register an account: First, the enterprise registers an account on the Alibaba intellectual property protection platform and fills in the basic information of the complainant.
2.Upload supporting materials: Next, upload proof of intellectual property rights, such as trademark registration certificate, patent certificate, etc.
3.Review time: The time for the review of enterprise information and intellectual property information is 3-5 working days. After the review is passed, the enterprise can initiate a complaint.
4.Initiate a complaint: According to the prompts of the platform, submit the link and description of the allegedly infringing product, and provide relevant evidence. The platform will review the complaints submitted by enterprises and take corresponding measures against the actual infringements.
2. Complaints can be made through the Industrial and Commercial Bureau to crack down on counterfeiting and protect rights and interests:
1.Collect evidence: Before filing a complaint with the Industrial and Commercial Bureau, the enterprise should first collect sufficient evidence, including the **, links, purchase records, etc. of the allegedly infringing goods.
2.Go to the local industrial and commercial bureau: bring relevant evidence to the local industrial and commercial bureau to make a complaint.
3.Fill in the complaint**: In accordance with the requirements of the industrial and commercial bureau, fill in the complaint**, detailing the infringement.
4.Waiting for the result: The industrial and commercial bureau will investigate and verify the complaint, and once the infringement is confirmed, it will be dealt with in accordance with the law.
3. Enterprises can use third-party platforms to file complaints about counterfeiting and protection of rights and interests
1.Choose a third-party platform: In addition to the above channels, enterprises can also choose a third-party anti-counterfeiting platform to file a complaint. These platforms usually have professional anti-counterfeiting experience and resources, which can help enterprises more efficiently.
Protecting the rights and interests of the industry.
2.Submit complaint information: Submit complaint information on a third-party platform, including links and descriptions of allegedly infringing products.
3.Cooperate with the platform: The third-party platform may ask the enterprise to provide more evidence or further communication, and the enterprise should actively cooperate.
4.Follow up on the results: The third-party platform will investigate and verify the complaint and take corresponding measures according to the situation. Businesses should pay close attention to the progress and results of the processing.
In short, brands need to take measures to protect their rights online according to their actual situation, so as to effectively protect their interests and brand image.