How to cooperate with brand prices, unauthorized sales, and online anti-counterfeiting?
Hello everyone, this is Xinyang.
Recently, many brands have consulted me about what to do if there is unauthorized low-price sales on the platform, and the retail platform, as one of the leading e-commerce markets in China, has gathered many merchants and consumers. In order to safeguard the legitimate rights and interests of the brand, a series of rules have been formulated to require sellers to hold corresponding licenses when selling specific products. However, some unscrupulous sellers, for the purpose of pursuing profits, ignore these regulations and sell unauthorized infringing goods without authorization, which not only damages the interests of the brand owner, but also undermines the fair playing field of the market. In the face of this situation, brands need to take measures to protect their rights and interests, including complaining to the ** platform about unauthorized sales and ensuring that infringing goods are removed from the shelves in a timely manner.
1. Complain about the seller
If the brand finds that a seller sells goods prohibited by laws and regulations on the platform, or publishes products that violate the management regulations of the platform, or uses improper descriptions on the product page, it can report to the Alibaba Security Center. Here is the detailed description:
1.Visit Alibaba Security Center** and familiarize yourself with its complaint and reporting policies;
2.For sellers who sell prohibited products, relevant evidence should be collected, such as product links, page screenshots, etc.;
3.For sellers who list prohibited products, they need to record the specific content and product information of the violations;
4.If the seller uses words or ** that infringe on the intellectual property rights of the brand in the product description, a screenshot is also required as a proof;
5.After preparing sufficient evidence, submit it to Alibaba Security Center for subsequent review and processing.
2. Reporting process
To effectively report infringing sellers, brands need to follow these steps:
1.Enter the report page of the whole network;
2.Click on the "I want to report" button to start the reporting process;
3.Choose relevant options such as "false transactions" based on the actual infringement encountered;
4.Select "**" in the platform selection
5.Select a reporting scenario that meets the situation, such as "selling counterfeit and shoddy goods", etc.;
6.Evidence materials prepared before uploading, including but not limited to screenshots, links, etc.;
7.After submitting the report, wait patiently for the staff to review it, which usually takes 3-5 working days.
3. Assistance from third-party companies
If the brand encounters difficulties in the complaint process, or feels that the individual action is not efficient, it can seek help from the following third-party companies:
1.Intellectual property law firms: professional lawyers can provide legal advice and help brands formulate reasonable rights protection strategies;
2.Professional network monitoring companies: This type of company specializes in monitoring infringement on the Internet and providing real-time infringement information for brands;
3.Rights protection service providers authorized by e-commerce platforms: they usually have an in-depth understanding of the rules of e-commerce platforms such as ** and can provide targeted solutions;
4.Industry associations or organizations: Sometimes there will be relevant associations or organizations in the industry that provide member rights protection services, and brands can consider joining and taking advantage of these resources.
In short, brands need to take measures to protect their rights online according to their actual situation, so as to effectively protect their interests and brand image.