Why did the poor ghost target Sam and Decathlon?

Mondo Sports Updated on 2024-03-01

The annual membership fee of 260 yuan once stopped countless ordinary consumers from the door, and once made it a symbol of the middle-class identity identity; Nowadays, more and more people have understood the cost performance behind the 260 yuan, or they have found a cost-effective path to cross this threshold, for example, multiple members, for example, cheeky members who borrow relatives and friends, and for example, spend a single digit to buy a one-day pass ...... onlineThese budget-conscious "poor ghosts" poured into Sam's Mart to accurately bring those cost-effective and good things into the shopping cart according to the nanny-level strategies provided by enthusiastic netizens.

"Tasting" is also one of the ways for the "poor ghosts" to gather Sam's wool. On social platforms, enter "Sam's Tasting Strategy", and you can easily unlock the correct tasting posture, enter hungry and come out full, which is not a dream at all. In the "tasting" area of Sam's Supermarket, a middle-aged woman is enthusiastically introducing various tasting products to customers. Her name is Aunt Wang, and she is a frequent customer of this supermarket and a senior "poor ghost" consumer. She told reporters that since Sam's Club began to open membership fees to ordinary consumers, it has become one of the favorite shopping places for her and her friends. "In the past, I always thought that everything here was very expensive, and only people from the middle class and above could come here to shop. But now it's different, and we, the average consumer, can enjoy the high-quality goods and services here. Aunt Wang said proudly. It is understood

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It has attracted more and more ordinary consumers to come to shop. Although these "poor ghosts" do not have a high income, they have a shrewd consumption concept and a strong sense of cost performance. They use various ways to reduce the cost of shopping, such as joining a single membership, borrowing a membership, buying a temporary pass, and so on. At the same time, they are also good at taking advantage of Sam's Market's various promotions and tasting opportunities to collect wool and save more money. Aunt Wang told reporters that she and her friends would often pay attention to Sam's Mart promotions and tasting information, and then make shopping plans together. "While we buy together, we will also pay attention to the weight and cost. At the same time, we also took advantage of the free tasting opportunity at Sam's Market to taste all kinds of food. Aunt Wang said with a smile, "This way you can not only taste the food, but also save a lot of money, killing two birds with one stone." In addition to membership and tasting, the "poor ghosts" are also good at taking advantage of various ** activities and coupons at Sam's Supermarket. They'll do their homework ahead of time to find out which items are on sale, which ones have coupons to use, and then make the most money-saving shopping plan. For the shrewd consumption behavior of these "poor ghosts", Sam's Supermarket also welcomes it. They believe that although these consumers do not have high incomes, they have a strong willingness to spend and a shrewd sense of consumption. Their addition not only increased the supermarket's footfall and sales, but also brought more user feedback and market information to the supermarket. In general, although the "poor ghosts" may not be financially wealthy, they have shown great wisdom and innovation in terms of consumption concepts and ways to save money. Their participation has also made high-end shopping places like Sam's Club more accessible and accessible. Perhaps in the near future, the "poor ghosts" can also become a consumer force that cannot be ignored, leading more people to the era of rational consumption and quality of life.

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