Drink market.
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March 5, 2024.
1. Wang Laoji launched a new series of "perfumes".
2. Weigang Zhichun A2 - Casein Fresh Milk was launched in surprise
3. The implementation of the series of standards for "Ready-made Tea Beverages".
4. Mengniu increased its holdings in Miaokeland
5. Jingtian 100-year-old Mountain 2The new project of 500 million yuan in Chengdu is planned to be put into operation this year
Wang Laoji launched a new series of "perfumes".On March 4, Wang Laoji launched a new series of "perfumes": rose flavor and freesia flavor. According to the official introduction, both products are herbal tea plant drinks with 0 sugar, 0 fat and 0 calories. Wanglaoji rose flavor has a rich rose floral fragrance and a sweet taste. The flavor of Wanglaoji freesia is an oriental floral fragrance, with a sweet floral fragrance and a fresh taste. At present, Wanglaoji rose flavor and freesia flavor are available on the official ***, and the reference price after discount is 5275 yuan for 12 cans. 
Weigang Zhichun A2 - Casein Fresh Milk is on the market in surpriseOn March 1, Weigang Zhichun series added a new member "A2 - Casein Fresh Milk", which was comprehensively upgraded and renewed from the dimensions of milk source, nutrition, and technology. According to reports, 100% of the milk source of the product comes from the pure A2 type cows of Weigang's own pasture, and every drop of milk from the pasture to the shelf has undergone 286 strict tests, and the raw milk index is better than the EU standard. 3. Contains 3. per 100ml of milk6g of natural milk protein and 110mg of raw milk calcium, nutrient affinity and easy absorption. 
The "Freshly Made Tea Beverage" series of standards was implementedOn March 4, it was reported that the series of standards for ready-made tea beverages issued by the China Tea Society, "Basic Requirements for Terminology Classification of Ready-made Tea Beverages" (T CTSS 75-2023), "Ready-made Tea Beverages Tea Raw Materials" (T CTSS 76-2023), and "Specifications for the Production of Ready-made Tea Beverages" (T CTSS 77-2023) were officially implemented. This series of standards stipulates the terminology, classification, basic requirements, fresh leaf raw materials, production specifications, etc. of ready-made tea beverages, and is applicable to the processing of ready-made tea beverages. It is understood that there has been no good standard for ready-made tea beverages, and in the past, it mainly referred to the national standard "Tea Beverages" (GB T 21733-2008), and the scope of application of the standard is pre-packaged tea beverages, not applicable to freshly made tea beverages. On May 21, 2021, the first specific product standard for the new tea beverage industry, "Group Standards for Tea Beverage Series", was released, including five categories: freshly made milk tea, freshly made milk cover tea, freshly made fruit tea, freshly made bubble tea and freshly refrigerated bubble tea. In September 2021, the China Chain Store & Franchise Association issued the group standard "Terminology and Classification of Ready-made Tea", and the standardization process of the ready-made beverage industry has gradually accelerated. 
Mengniu increased its holdings in MiaokelandoOn March 4, Microcolando issued an announcement disclosing the implementation results of the controlling shareholder's shareholding increase plan. According to the announcement, as of March 1, 2024, Inner Mongolia Mengniu, the controlling shareholder of Miaokelando, has cumulatively increased its holdings of 6897259 shares of the former (including the first increase in shares) through the Shanghai ** Exchange trading system, accounting for 1 of its current total shares34%, and the amount of increase in holdings is about 12.5 billion yuan, the number of additional holdings has exceeded the lower limit of the number of the increase plan, and the implementation period of the increase has expired, and the implementation of the increase plan has been completed. It is reported that before the first increase, Inner Mongolia Mengniu held more than 180671963 shares of Microcoland, accounting for 35 of the latter's total shares at that time16%。After this increase, Inner Mongolia Mengniu holds more than 187569222 shares of Microcoland, accounting for 36 of the latter's current total shares51%。
Jingtian 100-year-old mountain 2The new project of 500 million yuan in Chengdu is planned to be put into operation this yearA few days ago, the centralized commencement and signing ceremony of major projects in Pujiang County, located in Chengdu, in the first quarter of 2024, was held. "Jingtian Packaged Drinking Water Southwest Production Base Project is the second water resources project to promote the implementation of Pujiang with a focus on Pujiang's high-quality business environment and outstanding ecological resource endowment. The relevant person in charge of Baisui Mountain (Chengdu) Beverage said that the total investment of the project is planned to be 2500 million yuan, is expected to be completed and put into operation this year, when the annual output of packaged drinking water 500,000 tons. 