Independent DENZA equation leopard and look up, why BYD has to be high-end!
Of course, BYD is also aware of this: BYD will reach a scale of more than 30 million units in 2023 and hold a series"Dream Day"At the event, the concepts of Xuangui AI architecture and vehicle intelligence were launched and released'Close-proximity valet parking'、'Easy to square parking'and other new technologies. Also released'Close-proximity valet parking'、'Easy to square parking'and other new technologies.
BYD has released a new version of the Denza N7, which is expected to be launched in the first quarter of this year, and Wang Chuanfu made it clear that future models priced at more than 300,000 yuan will be equipped with advanced driving assistance systems.
To a certain extent, BYD has put all its energy into intelligence, and before that, it has developed a number of high-end brands such as Tengniu, Leopard, and Yangwang.
BYD, a global leader in new energy vehicles, has chosen the high-end route.
First of all, the world's top car brands are mainly high-end brands: Toyota has Lexus, Honda has Alcatel, Volkswagen has Audi, Porsche, etc.
Tesla also has products like Models and ModelX.
BYD is now one of the top ten automakers in the world, and the development of high-end independent brands is not only the general trend, but also a historical trend, after all, the country needs high-end independent brands, and BYD is undoubtedly the most promising.
Second, BYD must have a high-end brand to drive sales.
Tesla started with high-end models such as sports cars, sedans, and SUVs, followed by the successful launch of the Model 3 and Modely, which became the best-selling models in the world.
In other words, launching high-end cars first, and then low-end cars is the best and most acceptable way for consumers.
If you only produce low-end models and not high-end models, it will be difficult to develop upwards like Volkswagen Phaeton.
Lei Jun did not announce the ** of Xiaomi su7, because she wants to take the path of mid-to-high-end, not to start at a low price, Lei Jun does not want to taste the bitter fruit of Xiaomi again, after all, Xiaomi mobile phones, so far, have not gone to the high-end.
Third, BYD has the conditions and capabilities to develop high-end models.
Among the world's top 10 automakers, BYD is a leader in the new energy vehicle industry chain, especially in battery, electronic control and plug-in hybrid technology.
BYD also has the world's only Yi Sifang and Yunfan technologies. BYD Wang Chuanfu said that Yi Sifang Auto's autonomous driving system is based on four engines, which has laid a solid foundation for BYD to enter the high-end market.
Whether it is technology accumulation, automobile sales or research and development, BYD is at the forefront.
Finally, BYD wants to take the high-end road, which is much easier than other car companies, because Hantang has been widely recognized in the mid-level car market, breaking the monopoly of the joint venture brand in the field of mid-level cars, and laying a solid foundation for BYD to take the high-end road.
With the launch of the Denza D9, the market for MPVs such as the GL8 was quickly destroyed, and the definition of luxury MPVs was redefined.
As for the U8 after its launch, the sales volume exceeded 1,500 units in just one month, replacing the hegemony of Mercedes-Benz and Porsche, the two million-selling luxury cars, and was even selected as the first car, which shows how influential BYD is.
In short, BYD is in the high-end market, is following the trend, compared with other brands, BYD is taking a road of no return, after all, sales, technology, and reputation are all there.