Traceable buffalo milk.
Hexi, how did you find this dairy company? ”
When I was sitting at the Shanshui Pastoral Camping Base, I asked with emotion when I saw Hexi sitting in front of me.
At that time, the teacher gave me a task: to make the best, safe and healthy buffalo milk.
Looking for buffalo milk, you naturally have to go to Guangxi, in Guangxi, the best, you found two large buffalo milk companies, Shibu Dairy, and a listed company.
Why not find the one that goes public?
Because, Shibu Dairy, clear, clear, transparent, what the cow eats, what is the ratio, what is the proportion of our buffalo milk, what is the proportion of buffalo milk, we are completely transparent....
The other one can't be transparent about what we want.
The reason why I feel emotionally is that I indulge in the pastoral songs of mountains and rivers, and the life of mountains, rivers and pastoral songs is too comfortable.
We are comfortable, the cow is also comfortable, and the comfortable cow will have delicious milk!
When tracing the source, Li Chunhui, the founder of Shibu, rushed over to chat with us.
Mr. Li was attending a very important CPPCC meeting that day, and when he heard that we had come to trace the source, he specially asked for leave to receive us. Why do you have to come and receive us in person?
She said that we are willing to go to the base in person to trace the source, which means that we have the ability to identify the quality and control the quality very strictly, which is consistent with her original intention, the same frequency, and willing to communicate with us in depth.
Those who are just trying to make quick money and don't have dreams can't go far. ”
Heroes cherish heroes.
I think that in order for an enterprise to have vitality, it must put reasonable profits in the first place. ”
Isn't it the same bottle as the cheap organic from afar?
First, the product quality is good, this is the original intention, this is the fundamental.
What is the standard of my quality, what is the standard of myself, I can drink, I think my guests can drink; I can live in this tent and I think the guests can live too. You see that I wrote those words like a character, and a character like a dairy product, and the 5 words are the same when they are reversed. The product must be at the core. ”
Is it very consistent with our lack of self-use and non-sharing?
Excellent enterprises, open the mouth to know whether it is the same kind of people.
The popularity of Shibu Dairy was not so high before. The more we do, the more we find the essence of our lives. ”
Mr. Li talked about it, she said that she only used 1 meter width and 10,000 meters depth to deeply cultivate the milk enterprise, so that she has the current Shibu.
For 30 years, she only raised dairy cows, only made milk, and did not do any other industry
The most advanced buffalo breeding base in the country;
The country's largest A2 dairy farming base.
On the way to see the buffalo in the sugar cane woodland, I met a staff member.
He's the one who helps us raise the cows, do you know how much he loves our cows?
If there is a thunder, he will run to the barn; Set off a firecracker and he'll run to the barn....
Ask him what he runs? He said don't scare my cows. ”
This is a cattle breeder from Shanghai, and it is also Mr. Li who went to Shanghai to bring him to Guangxi, a small place in the south.
I hired him with a good salary, and I had only one request for him, to stay on the ranch. His family is in Shanghai, the child is in Shanghai, and when he was impressed, I said: If you want to raise good cattle, you can only raise cattle in the pasture, and you can't go to a big city, so he came. ”
It should be said that the people of the entire Shibu dairy industry love cattle very much.
Cattle have a metabolism, and every year young calves are born and old cows are culled.
When the eliminated old cow was leaving, Mr. Li mobilized all the employees, as long as there were those who were at work and on duty that day, they would go out to bow and be grateful to the cow, and thank these cattle for their efforts.
I have to teach my employees to be grateful, and we have to be grateful to the cows for their efforts. ”
Why did Mr. Li hire a technical group from Shanghai?
This has to start with the characteristics of cattle, those who know dairy companies, they all know that dairy companies are mainly in the north.
Because dairy cows are suitable for living in the north, they prefer low temperatures, and cows in high temperature environments have low milk production. Low milk production means that the competitiveness of the company is difficult.
It's common sense, but is it possible that common sense can be broken?
Mr. Li said that at a meeting of the dairy enterprise association, she asked the secretary general to help make an appointment with Li Shengli, the chief scientist of the national dairy industry technology system.
After seeing it, Mr. Li asked very seriously:
You just tell me, in the south, in the south, raising cattle, in the end, there is a way to increase production capacity, if not, I will admit it, if I can, I want to work hard.
Professor Li told her that she could, Africa was much hotter than Guangxi, and she could raise cattle, what was the trick? Ventilation with tunnels.
After Mr. Li learned the news, she and the chairman (her husband) asked Professor Li to accompany them to Europe twice (the dairy industry in Europe is also very developed). She realized that tunnel ventilation was an opportunity for her to innovate and change the living environment of her cows.
Just for the tunnel ventilation, they spent a long time at the site, testing the wind direction, using equipment from 13 countries to complete high-tech changes to the living environment of the cows.
In this way, the cows raised in the most beautiful places, the most comfortable cows, and the best quality milk, are rotated in a positive circulation with the help of tunnel ventilation mode.
Therefore, even if it is located in a region like Guangxi, the milk output of Shibu Dairy will not be lower than that of the large dairy enterprises in the north, and even higher.
Its meaning is: only if your natural yield is good enough and high enough, can you live well in peace, and strength is the confidence to protect your dignity.
In many cases, it is good to be able to have the right time and place and rely on the sky to eat, but if there is no time and place, tenacious people will often burst out with greater potential.
Mr. Li summed up this journey and said with emotion that they used technology and feelings to realize her dream, a cup of good milk, and the dream of strong Chinese.
Speaking of dreams, how did Mr. and Mrs. Li Chunhui and Mr. Li come up with the idea of raising cattle and doing milk industry in Guangxi?
Mr. Li once worked in the system for 10 years, stepped on the wind of reform and opening up to go to the sea, gave up the treatment of the department, and went to Shenzhen.
I feel that the country has given us such an opportunity, and my generation has caught up with the best era of China's reform and opening up. ”
After 4 years of struggle in Guangdong, Mr. Li won the honor of Shenzhen Outstanding Young Women Ten Outstanding in those 4 years, she worked in Shenzhen Pictorial, the first president of Motorola China was interviewed by her, and also interviewed the mayor of Shenzhen that year....These interviews made her understand why Shenzhen can develop so fast...
At the same time as working in Shenzhen Pictorial, she also works in a ** company, in the kind of place in Shenzhen, it can really be said that she is doing her best....
In 94 years, while feeling a little confused about Shenzhen's strong competition, Mr. and Mrs. Li, who were attracted by Guangxi and loved their hometown, returned to Guangxi from Shenzhen without hesitation to start a business.
Returning to Guangxi to start a business, why did you choose milk, a product that does not have the advantage of time and place for Guangxi?
Mr. Li said that it was inspired by their family's benefits of milk.
Her eldest daughter was born at the age of 30, and since she was pregnant, doctors and friends told her to drink more milk and be good for her child, so she set milk to drink from the beginning of pregnancy, including later checking a lot of information, and found that milk is indeed very nutritious, especially in that era of material scarcity.
Although raising cattle in the south is not a strong point, but southerners also need to drink milk, the milk from the north to the south, drinking is already the sanitized room temperature milk, fresh milk is not sent to Guangxi.
Based on these simple cognitions, she decided to raise cattle and make fresh milk that Guangxi people can drink by themselves.
Why do you have to keep so many cattle?
For cross-industry cattle raising from 0, in fact, the risk of raising cattle is very high! Mr. Li said that in order to be worthy of a glass of milk, a truly fresh and delicious glass of milk.
As a result, from the end of 1994, Shibu Dairy was founded, becoming the first private dairy enterprise in Guangxi, and it has been 30 years since this year.
At the same time, Mr. Li's Shibu Dairy:
It is a national 5A dairy production enterprise in China;
It is a 5A-level dairy farming enterprise in China;
It is the largest tourist pasture south of the Yangtze River, that is, let us live the landscape pastoral song of feeding horses and chopping firewood and traveling around the world.
And in July 2023, it got the only digital agriculture demonstration site in Guangxi issued by the Ministry of Agriculture.
These are some of the honors, and I heard the staff laughingly call their company's various honor brands, which are counted in tons.
Next thing to say, we are very concerned about:
Shibu Dairy has achieved the two most cutting-edge dairy industries in China's dairy industry, one is A2 milk; One is buffalo milk.
What is the meaning of A1 and A2 milk? Let's do a short popular science:
The casein in regular milk is mainly A1 casein, which may be pure A1 or have both A1 and A2. If there is only A2 and no A1 in a certain milk, it is called "A2 casein milk".
A1 and A2 casein, there is only one amino acid difference, that is, on the 67th amino acid, A1 is histidine, A2 is proline.
Although there is only one amino acid difference, because of this difference, digestive enzymes produce different products when they cleave A1 and A2 casein, and A1 casein produces a polypeptide called "casomorphin-7" (BCM-7 for short), while A2 casein does not produce this polypeptide.
Some studies suggest that BCM-7 production from A1 casein may be associated with gastrointestinal discomfort such as bloating, abdominal pain or diarrhoea after drinking milk, similar to the symptoms of "lactose intolerance".
A randomized double-blind trial led by Professor Yang Yuexin, president of the Chinese Nutrition Society, showed that 600 volunteers who drank milk containing only A2-casein significantly improved gastrointestinal discomfort compared with drinking ordinary milk.
So why is A2-casein milk relatively high?
In fact, in nature, including goat's milk, yak milk, wild milk and human breast milk, originally only contained A2 casein, and the same is true of dairy cows that were domesticated by humans in the early days.
About 2,000 years ago, some dairy cows in Northern Europe had genetic mutations and began to produce A1 casein, perhaps because these A1 genotype cows had more advantageous milk production and were preferentially selected, resulting in pure A2 genotype cows now becoming a minority, accounting for about 30%, and naturally the total amount of milk produced by these cows is relatively small.
Lao Wang laughed and said that this may be nature's revenge on human beings.
To put it simply, the main milk on the market is A1 casein, which is the main reason for the lactose intolerance of many drinking milk. A2 is relatively close to human genes, and the proportion of allergies is extremely low. It's much easier to understand this way.
Mr. Li said that she used to think that about 30% of people could not drink milk (milk allergy), but later, there were more countries such as Europe and the United States, and she learned that most people abroad drink milk, and some people only drink A2 milk. I know that people with allergies can drink A2 milk, in order to let every Chinese person drink milk, in order to let lactose intolerant people drink milk, in order to make Chinese people healthier, so that children can grow up, so that the elderly can be healthy, and young people can be energetic....She began to specialize in the selection of a batch of A2 cows.
Speaking of which, we have to mention the aforementioned team invited by Shanghai. Many technical breakthroughs in Shibu Dairy are realized by this technical team.
A2 cows, from blood relatives, from strains, from embryos, from genes to adjust, so that Shibu's A2 road is quite smooth.
The dream of the distant custom buffalo milk, next time, will use A2 milk instead of A1 part of the milk.
And, buffalo milk!
When it comes to buffalo milk, the places that can generally be thought of are Guangxi, Guangdong, Guizhou and other southern provinces, especially Guangxi.
Therefore, I used to think that the farms in Guangxi should be all buffaloes.
In fact, no, even in a large buffalo province like Guangxi, buffalo is still only a small part.
The reason is that the yield is too low. If you pursue efficiency, it is difficult for a water buffalo to be the pursuit of dairy companies. Unless, the person who pursues quality appears.
How special is buffalo milk?
Some say it's more nutritious than regular milk;
Some people use the term "melted ice cream" to describe its mellow and silky texture!
It is an excellent milk that combines nutrition and taste!
Buffalo milk is more nutritious than ordinary milk in two main ways:
Whether it's protein content, fat content, or even vitamins....Buffalo milk is superior to regular milk;
On the other hand, the high protein content of buffalo milk makes its amino acid content higher and richer, which contains a class of amino acids for taste amino acids, which are umami, sweet and aromatic amino acids, which will make the food taste better.
This is also the reason why most users, people who drink real buffalo milk for the first time, will find it amazing.
Why is it real buffalo milk? Because buffalo milk is so scarce, there is no shortage of buffalo milk in the market.
Shibu Dairy, Mr. Li said, you have to ask who has the most water cows, it is our family.
While walking through the sugar cane forests, a question suddenly occurred to me and I asked:
Is your buffalo milk sweet because your cows eat sugar cane?
There is a certain relationship, eat sugarcane tail leaves; Of course, not only sugarcane tail leaves, but also giant Juncao. ”
Back then, in order to understand whether Giant Juncao was a better ingredient for cattle and cattle, Mr. Li deliberately went to Fujian many times to study Giant Juncao, and finally found that Giant Juncao was really better for cattle and better milk, and Mr. Li directly led it to Guangxi.
So, the dream customized buffalo milk from afar, why is Shibu Dairy?
To put it up, it is actually a sentence from Mr. Li: 30 years is like a day, only 1 meter wide, 10,000 meters deep in the milk enterprise! Snail.