Compared with emerging marketing methods (such as short**, social**, etc.), there are 5 major advantages of email marketing, which will be analyzed in detail for you today
First, the cost is low.
Using a professional email marketing platform to send letters, the cost of each email is as low as a few cents (such as in Mailbrid, depending on the volume of emails, each email is as low as 1.).4 points), the marketing cost is very low, much lower than other forms of advertising;
Second, the user base is large.
In 2022, there were 4 billion global email users, and this number is estimated to grow to 4.6 billion by 2025. The huge user base provides fertile soil for the development of email marketing.
3. Personalization.
Since email is a point-to-point communication, personalized elements can be added to the email (such as adding the user's name, gender, etc.), and the email address list can also be grouped according to the user's characteristics (such as dividing the email address list according to geography) to achieve the purpose of sending personalized emails, so as to shorten the distance with users and improve the conversion rate.
Fourth, easy to operate.
Using a professional email marketing platform, the operation is very simple, only a few simple steps are needed to complete the email**;
Fifth, the effect of email marketing can be tracked.
Using a professional email marketing platform, the effect of email marketing can be tracked, and real-time statistics of users' open, click and other behaviors can be counted, which is not possible with other marketing methods.