Zibo** Zibo Evening News Expo News.
Reporter Cui Xiaolei.
At the just-concluded Paris Fashion and Fabrics Expo, Zibo Dyeing Workshop Silk Group took hundreds of products such as national tide silk scarves, bedding, fashion hair hats, hair rings, beauty pillowcases, pajamas and clothing and home textile fabrics with a new independent design and development of hundreds of products, with the new identity of "China's time-honored brand", and reached cooperation intentions with dozens of foreign customers in only 3 days.
It is a time-honored brand in China, with hand-me-down products and profound cultural heritage. In the third batch of China's time-honored brand list announced by the Ministry of Commerce in February this year, five Zibo brands, "Zibo Da Dyeing Workshop", "Qiao Daughter-in-law", "Zibo Dinghui", "Zibo Seiko" and "Jingtaicheng" were on the list. Up to now, there are 15 time-honored Chinese brands in the city, ranking second in the province.
In the previous review of China's time-honored brands by the Ministry of Commerce, Zibo's "Shi**", which began in 1928, was removed from the list of China's time-honored brands, and the century-old brand collapsed overnight.
Between advance and retreat, it reveals the opportunities and challenges faced by Zibo's "China Time-honored Brand".
Integrity and innovation are the vitality of the "time-honored brand". Integrity is fundamental; Innovation is the soul. With the strong entry of emerging brands and the rapid rise of young consumer groups, "time-honored brands" will inevitably need to seek new changes. In recent years, the popular "national tide" has injected fresh blood into the "time-honored brand" and accelerated the market transformation of the "time-honored brand".
How to build a bridge between traditional silk printing, dyeing, weaving, embroidery and other skills and cultural elements and modern technology is the key to the breakthrough of "Zibo Dyeing Workshop" in R&D and innovation. With the help of and absorption of traditional Chinese phoenix bird pattern, honeysuckle pattern, bead pattern and other traditional pattern elements and auspicious patterns, with the current popular color as the main color, the traditional elements are applied to modern design, and a series of national style and national tide products with cultural charm have been developed and created. While maintaining the traditional pickle production process, Shandong "Jade Rabbit" Food keeps up with the market trend in enterprise management, product design, and technology research and development, and realizes a new leap from a traditional handicraft workshop to a modern enterprise.
At the same time, taking advantage of industrial tourism, all kinds of "time-honored brands" have created a new scene of consumption and experience of "workshop + museum". For example, Zhoucun Baked Cake Museum, Zibo Millet Vinegar Museum, "Qiao Daughter-in-law" "Qi Min Yaoshu" Sauce Culture Experience Hall, Yutu Xinfangyuan Sauce and Vinegar Culture Museum, etc., attract young people to accept the immersion of traditional culture through modern exhibition methods such as sound and light, and constantly implant modern popular elements in products, leading consumption fashion and becoming an Internet celebrity check-in place.
When the "time-honored brand" is next to the "new national tide", this is based on the energy convergence of the market, which is not only the inheritance and promotion of traditional culture, but also the acceptance and innovation of modern trends. This enlightens us that Zibo's "time-honored brand" should forge brand confidence in integrity and innovation, so that traditional industries can run more steadily and faster on the track of "tide economy".