From April 8th to 10th, 2024, the 29th China Shengfang International Furniture Fair will be grandly opened, with the three strategies of deepening product innovation, deepening brand building and deepening service upgrading as the main starting point, leading the development trend of the furniture industry, realizing the best value of global furniture, and creating a new engine for the sustainable growth of Shengfang furniture industry.
With an exhibition area of 470,000 square meters, Shengfang Home Expo brings together more than 80,000 styles of single products in 8 categories, including two-hall furniture, leisure furniture, outdoor furniture, school furniture, office furniture, hotel furniture, suite furniture, and small furniture.
part.1Deepen design innovation
The exhibition brings together the most cutting-edge product design, material and technology in 2024, and new products will be unveiled! For example, the soft furniture on the second floor of Hall C of the Expo Center, especially the sofa products, are designed with wide sitting depth and wide armrests to create a more lazy and comfortable home environment; Coffee tables and dining tables have gradually returned from the craze of rock slabs to glass materials, and the texture patterns are designed using 3D printing technology, which are more exquisite than rock slabs; Installing lighting fixtures on beds and lounge chairs makes product design more practical and convenient; The office furniture mainly promotes the light luxury style, and the design of aluminum alloy edging and hidden door handles enhances the overall texture.
part.2Improve the customization system
With the continuous improvement of Shengfang furniture industry chain, a large number of foreign trade processing enterprises provide advanced technical support, 200,000 square meters of material city provides rich raw material support, and the small-scale personalized customization system is becoming more and more mature to better meet the individual needs of customers.
Shengfang furniture originated in the 80s of the 20th century, after more than 30 years of development, the formation of industrial brand and exhibition brand dual-driven development model. The 29th Shengfang Home Expo will continue to deepen the construction of the two major brands, enhance the brand influence of Shengfang furniture, and promote the common prosperity of Chinese furniture.
part.1Deepen the industrial brand
During the exhibition, Bazhou will award the "industry-university-research base", and Shengfang Furniture Industry Association will cooperate strategically with a number of universities to strengthen cooperation in industrial technology development, high-quality talent delivery, research and practice integration, etc., and build a solid foundation for continuous industrial upgrading. At the same time, with the integration of industry and city as the goal, the third phase of the Expo City, which integrates R&D and design, new product release, headquarters office and information exchange, will be put into use, which will integrate the upstream and downstream enterprises of the furniture industry chain to form a complete furniture industry ecology and empower the industry.
part.2Deepen the brand of the exhibition
Relying on the "Chinese Custom Furniture Industry Base", "China Furniture Industry Demonstration Industrial Cluster" and other national golden signboards, since 2007 to hold the Shengfang Home Expo, has successfully held 28 exhibitions, bringing together more than 1,600 high-quality furniture brands and millions of merchant resources from all over the world, becoming a multi-dimensional super industry event integrating exhibition and sales integration, new product release, foreign trade negotiations, high-end forums, industry communication, etc. Two exhibitions a year, with equal emphasis on finished products and materials, have formed a long-term word-of-mouth communication and established the highly influential industry status of Shengfang exhibition brand in North China.
In this exhibition, we will take multiple measures to upgrade the service system, take the domestic first-class exhibition service as the benchmark, create a comfortable and convenient exhibition environment, and help brands, enterprises and merchants reach cooperation in multiple matrices and dimensions, and empower the value of exhibition services.
part.1Digital services
The exhibition creates a "digital + service" model, and comprehensively builds a modern furniture industry system through digital application functions. From April 8th to 10th, the 29th Shengfang Furniture Fair was broadcast live on the official Douyin and ** platforms to realize cloud exhibition. At the exhibition site, the full-dimensional guidance route is guided by the full-function guide system to help people easily visit the exhibition, and explore more cooperation opportunities through real-time push of ** docking resources and activity information.
part.2Quality service
Many exhibition halls in the exhibition hall have been newly upgraded, creating home life scenes through immersive exhibition layout and scene creation, bringing a more intuitive viewing experience; Shengfang Furniture Industry Association selects "five-star merchants", sets a benchmark through listing publicity, selects high-quality cooperative brands for buyers, and improves procurement efficiency; Scientifically plan each aspect of the exhibition, allocate professional service personnel, and provide convenient and humanized warm services and experiences in transportation, accommodation, catering, procurement, entertainment, etc.
From April 8th to 10th, 2024, the 29th China Shengfang International Furniture Fair will open a new situation, seize the opportunity, and create a one-stop professional and efficient procurement ceremony.