On March 2, 2024, legal celebrities gathered at the Pullman Shanghai Zhongxing Hotel to participate in the 2nd Legal Service Industry Brand Development Forum and the 2023 Brand Ceremony of Legal News Agency, witnessing the highlights of the brand development achievements of the lawyer industry and jointly opening a "carnival" of experience exchange in law firm management and brand building.
At the brand ceremony, Lexis officially released the "Guide to Excellent Brand Influence of Law Firms (2023)" and other reports, and Beijing Zhongzheng Law Firm was awarded the "2023 Emerging Brand Law Firm" for its outstanding advantages in brand innovation and other aspects.
Wang Gang (1st from left), co-founder and executive director of Welegal, presents awards to the winning firms.
It is reported that the results of this selection were selected from more than 500 declared cases by LegalNews Agency based on research and expert advice, and based on a number of research data, a comprehensive evaluation formed a list of selected "Guide", showing law firms with outstanding performance in brand building, setting a model for the legal industry to build a boutique brand law firm, with substantial gold content.
Since its establishment, Zhongzheng Law Firm has attached great importance to the construction of the law firm's brand and culture, has the courage to innovate and self-reform, and has carried out a series of fruitful innovation measures. Behind the honor of this award is the fruitful result of the continuous dedication and hard work of Zhongzheng people, and it is also the core manifestation of Zhongzheng's pursuit of first-class legal services and "professional foundation".
Follow the trend and innovate more than once
In terms of management system, Zhongzheng has established a corporatized management system, driven by scientific and technological innovation, and integrated management; We will continue to optimize the incentive mechanism, establish a talent innovation reward system, improve the intimate welfare system, and form a professional community and a community of destiny, so as to promote Zhongzheng to achieve leapfrog development in a short period of time, and will build a top "golden circle" in the legal industry in an all-round way.
In terms of digital construction, Zhongzheng continued to strengthen the construction of information systems to realize the automation and intelligence of business processes; Strengthen internal communication and collaboration, build an information sharing platform, promote exchanges and cooperation between departments and lawyers, improve management efficiency, reduce the burden of lawyers' routine processes, and increase the quality and efficiency of legal services.
In terms of brand building, Zhongzheng actively collaborated with the People's ** People's ** "Minsheng Weekly", the People's Political Consultative Conference Daily, the Rule of Law**, the Rule of Law Weekend, the Beijing TV "Lawyer Help", the People's Rule of Law, and the Phoenix ** "Law Lecture Hall", etc., and jointly built a "mouthpiece" for law popularization through TV programs + live broadcast + book publishing + newspaper interviews + high-end legal communities, which enhanced the brand image and influence of the law firm in multiple dimensions.
By publishing a large number of high-quality legal popularization works, and using a variety of innovative forms to provide users with free and convenient legal consulting services, Zhongzheng has won wide recognition and good reputation, and has created the golden sign of "Zhongzheng Lawyer".
Be a light with hope;
Strive to move forward and chase the light!
On the road of exploration in the future, Zhongzheng Law Firm will continue to give full play to the concept of "professionalism, deep cultivation and innovation", actively comply with the new trend of professional development of the lawyer industry, constantly explore the road of brand innovation, and provide customers with more high-quality and efficient legal services with excellent legal service capabilities and innovative management capabilities, and contribute to the construction of socialist rule of law