In 2023, TikTok Shop and Temu, a cross-border e-commerce platform owned by Pinduoduo, will both include Israel in their e-commerce business map. The addition of these powerful magnates is a strong proof that high-income Israelis have strong purchasing power.
Data**: Network.
Overview of the e-commerce market
Israel is a relatively developed capitalist country with a population of about 9.3 million on the eastern shore of the Mediterranean, with an annual per capita income of about 641$17.
According to a survey by Cheetah Global Think Tank, Israel's mobile phone penetration rate has reached 132%, which means that the country has entered a highly digital society; Not only that, but the penetration rate of smartphones is as high as the third highest in the world, and the Internet penetration rate is 725%, and 52% of residents now shop online.
Data**: Network.
E-commerce accounts for 0 percent of Israel's GDP98%。According to the research center Statista, it is expected to rise to 84 by 2025$3.3 billion, with a compound annual growth rate of 114%。In Israel, anyone can set up a WiFi hotspot anywhere, which creates a good network environment for Israeli consumers, and nearly half of Internet users will buy more than three products per month.
Data**: Network.
Shopping** preferences
In Israel's popular online shopping, consumers prefer e-commerce platforms with good customer service, efficient and reliable delivery channels, and more customization options.
According to a report released by Israeli credit card company Carl ( SHEIN is the most popular in Israeli fashion, 62 people bought on SHEIN in August, 21 in NEXT, and 17 in ASOS. The addition of TikTok Shop and Temu will lead to explosive growth in the Israeli market.
Data**: RetailX
Social preferences
The top three most popular platforms for social networking in Israel are Facebook, Pinterest, and YouTube, with Facebook topping the list with 66 92％；Whereas Pinterest is 17 79％;YouTube usage is 7 37％。At present, the rise of e-commerce live broadcast has made the role of social ** in the e-commerce market more and more important.
Data**: RetailX
E-commerce hot-selling category
Because of Israel's high gross domestic product, the purchasing power of each citizen is strong. Consumer electronics and fashion are two categories that Israeli consumers love.
In 2023, the amount of online spending in the consumer electronics category is 16$100 million, and the amount spent on the fashion category was $14$700 million. Beauty and furniture have also begun to be on the channel, highlighting the best-selling trend.
Data**: RetailX
China is Israel's largest partner in Asia and the world's second-largest**, and Israel's main imports from China include electronic equipment and accessories, cosmetics, toys and home appliances. Today, many young Israelis have become fans of Tmall 11.11 and have become more interested in Chinese goods and culture, as well as loyal customers of Chinese goods.
Data**: Network.
There is no doubt that Israel is an emerging e-commerce market. For cross-border sellers, logistics is indispensable if they want to deeply explore the Israeli market.
Huahan Logistics. Israel's self-operated line
Helping Nuggets in the Middle East market.
Huahan Logistics' Israel special line has resumed ** cargo, which can carry cosmetics, knives, scissors tools, electrified, magnetic and other special goods. The delivery time is 8 to 10 working days, and the delivery scope covers the whole territory of Israel, with stable timeliness and strong customs clearance capacity.
Data**: The network professional service team provides you with door-to-door pickup, checking, claims and other services. At the same time, it has an independent modern logistics system, which can be connected with major ERP systems to achieve one-stop screening, inquiry, forecasting, problem processing and claim settlement and other full-process services, so as to escort the goods you send to the destination safely.
Data**: Network. Hair categories:Cosmetics, liquids, pastes, powders, knives, cutlery, scissor tools, electrified, magnetic and other special goods.
Reference timeliness:8-10 working days.
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