How to cooperate with brand prices, unauthorized sales, and online anti-counterfeiting?
Hello everyone, this is Xinyang.
In today's increasingly prosperous digital economy, second-hand trading platforms such as Xianyu have become the first choice for many people to buy and sell idle items due to their convenience and wide user base. However, along with its development, there is a problem that cannot be ignored - unauthorized sales. Recently, many brands have approached me for consultation, and many brands have found that their products are sold without authorization on Xianyu, which not only damages the brand image, but also brings potential risks to consumers. So, why is the Xianyu platform prone to unauthorized sales?
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1. Why does the Xianyu platform have the problem of unauthorized sales?
1. High difficulty in supervision: There are many types of goods on the Xianyu platform, and the number is huge, and it is almost impossible for the platform to conduct strict authorization review for each product. This gives some bad actors the opportunity to take advantage of this regulatory loophole and make unauthorized sales on the platform.
2. Lack of awareness of sellers: On the Xianyu platform, many sellers are individual users, and they may not be clear about the concept of intellectual property rights and authorized sales. Without the relevant knowledge and awareness, they may inadvertently sell unauthorized goods.
3. It is difficult for the brand to protect its rights: Although the Xianyu platform has certain regulatory measures for unauthorized sales, the brand still faces many difficulties in the process of protecting its rights. For example, proving that a product is unauthorized often requires a lot of evidence, which is a challenge for many brands.
2. Where is the unauthorized sale manifested?
1. Direct sales**: Some sellers sell directly on Xianyu without the authorization of the brand**. Although this behavior does not involve fakes, it still infringes on the intellectual property rights of the brand.
2. Selling counterfeit or copycat products: This is the most common situation in unauthorized sales. Some sellers, in order to make huge profits, sell counterfeit or knock-off products, which are often of poor quality and pose great risks to consumers.
3. Selling unclear products: Some sellers sell unclear products and cannot provide legal proof of purchase or proof of authorization. It is also possible that such products are not authorized for sale.
3. What materials need to be provided to report the unauthorized sale of Xianyu merchants
1. Goods** or links: First of all, you need to provide the suspected unauthorized sales of goods** or links, so that the platform can quickly locate the relevant products.
2. Authorization documents: As a brand, you need to provide relevant authorization documents to prove that you have legal intellectual property rights or sales rights for the product.
3. Proof of purchase: If you have purchased the product and want to defend your rights, then the proof of purchase is essential. Proof of purchase proves that you are the rightful owner of the item.
4. Other evidentiary materials: Depending on the specific situation, you can also provide other evidentiary materials, such as communication records with the seller, commodity appraisal reports, etc. These materials can help strengthen your persuasiveness.
In short, brands need to take measures to protect their rights according to their actual situation, so as to effectively protect their own interests and brand image.