When the craze for "Internet celebrity sports" such as frisbee, paddle board, and flag football gradually subsided, young people found that instead of trying to stop at all kinds of fancy sports, it is better to honestly find a simple and people-friendly project that does not cost much money, which is the long-term solution for sports and fitness. Later, I found out that table tennis, badminton, basketball, and other national sports are the most qualified to adhere to them. In particular, badminton is a reserved item for many units and companies in team building. After learning this, you can quickly mingle with colleagues in the unit. "Badminton, known as "the first major sport of state-owned enterprises". There are even rumors that for the development of culture and sports, or to be able to win the first place in badminton matches with brother units, some units in the system will recruit some badminton students. 
It was once believed that only professionals and retired masters could keep badminton rackets in their hands. Now in the context of young people, it has become "a badminton bag on the back, and the only novice in the workplace has been blown up and changed into a young and promising appearance." ”
You've wondered why playing badminton gives young people a sense of resourcefulness and effortlessness. Then you realize, "That's a reliable image of having a stable job and being a stable person." ”
Source@clean
As one of the most popular sports in China, playing badminton has been quietly popular among state-owned enterprises for decades. The weekly badminton interest class and the annual badminton friendly match are the most popular team building projects in the system.
Image source @ Lin Xiaoyun.
Before joining the company, some people heard that the unit team building favorite organization played badminton, and quickly made up for the knowledge of badminton, just to be able to integrate into the collective in advance;
Some people actively participate in badminton interest groups and competitions after joining the company, winning or losing is not important, and the main focus is to warm up the social atmosphere among colleagues. In the workplace, the way to stand out is not only to be strong in PPT and Excel, but also to have a skill.
Wen Neng writes a good work report, Wu Neng sets off a badminton storm, just ask such an all-round development of employees, which company doesn't like to find? ”
There are many popular influencer sports in the market, but there are very few that can really maintain engagement over time. At the end of fitness, it has to be "state-owned enterprise style" badminton.
There is a saying on the Internet that playing badminton is one of the shortcuts to expand your network in the modern workplace. "Who would have thought that the golfers who have just been killed by you for three games in a row may be the chief doctor of a tertiary hospital or the president of a university outside the court, all of whom are industry talents that you can't usually get in touch with at work, but they get to know each other because of badminton. Some young people said that in Beijing, if you want to experience a good course with low cost, you have to go to major universities with students, faculty and staff benefits. But the premise is, "Either you know a network of teachers and students who love to play, or you are a graduate yourself." ”
Source@clean
Bank man D**ID said that when he was looking for a job three years ago, he was taught by his elders, and when the interviewer asked, "What is your hobby?" "If you answer listening to songs and watching movies, it will seem too childish and youthful. The implication of this question is that if you love equestrianism, sailing, and golf, then you are likely to come from a wealthy business family; If you are proficient in badminton, then you may have been exposed to it in a state-owned enterprise family since childhood. ”
The position of badminton in state-owned enterprises can be said to be unshakable. Lao Gao, a senior employee of a state-owned enterprise, said that the rule of his unit to organize sports competitions is to change a sport every other year, "the previous year can be a variety of other ball games, but the next year is definitely the favorite badminton of state-owned enterprises." “
Source: @tyj
At the beginning, young people who couldn't play badminton were pushed back in the face of the unit's invitation to team building. Later, they began to have an epiphany: "Stop complaining that the unit is always keen to organize sports competitions and sports interest groups, that is not overtime in disguise, it may be that the organization is trying its best to assign you objects." ”
Post-00s netizen Xiao Liuzi analyzed that because it is a high-intensity aerobic exercise, people who play badminton are generally strong and slender; And because you can't get the sun indoors, most of them are delicate and fair.
Sisters who love small fresh meat types can soak in the badminton court more. In mixed doubles, you may have gained an object. ”
And the sign of a worker's growth and maturity "probably starts from understanding the gentle and elegant temperament of badminton, rather than ridiculing it as a hobby of 'old cadres'." "If we say that the most "state-owned enterprise-style" single product is the tea jar printed with the logo of the unit. It doesn't have to look stylish, but it certainly carries it.
Then, badminton can be regarded as the vanguard of the "state-owned enterprise style" sport. "Playing badminton is full of security, people are indoors, the wind can't blow and the rain can't hit; Singles, doubles, mixed doubles, and everyone can participate very much. On the one hand, it has steadily completed the function of strengthening the body, and on the other hand, it has a strong decompression effect with strong explosive power, and the cost performance has to be said to be extremely high. ”
You used to think that playing badminton was an "old man's pleasure" to kill time after retirement, and the sexual shrinkage of carrying a badminton racket with you is equivalent to a birdcage in the hands of uncles. As everyone knows, luxury brands such as Chanel, Dior, and Yves Saint Laurent have long launched badminton rackets and bags that are "rich and golden". 
And young people have also begun to play this "old cadre style" movement into a trend.
On the Internet, "badminton wear" came into being. lululemon yoga pants, one of the "middle-class girls' three-piece suits", and golf T-shirts, one of the "middle-class men's three-piece suits", have become the leading supporting roles on the badminton court.
Source@fayola Feng Ling.
The whole babyblue (baby blue) badminton suit looks like an elegant flight attendant of an airline**; The cherry blossom pink racket with milky yellow hand glue exudes a strong sense of youth and beauty, and is known as the "girl group color".
In addition to the blessing of dressing, some netizens described that the noble son character created by playing badminton is like an idol male protagonist with a strong sense of contrast in the boss**.
Off the court, he is not good at words, he dresses plainly, and when he plays on the court, he shows a strong explosive appearance and a violent buckle on your head. ”
When Mai was in Shanghai on a business trip in '98, he found that the fashionable people who shuttled through the "super-rich" would not only hang frisbees and rugby gloves on small cloth bicycles and freitag bags, but also carry badminton rackets. In a Shanghai shopping mall where all kinds of luxury brands gather, Mai also saw a store where someone was using a high-tech device to weave strings for badminton rackets. "With the blessing of the magnificent background, I felt for the first time that badminton had an aristocratic temperament. ”
After being played out of the circle by young people, the popularity of badminton proves that it is not old-fashioned, but helps to cultivate temperament. But equally, it can be expensive to move badminton from amateur to professional. Some netizens posted on social ** that they had been in the pit for half a year, but unknowingly spent tens of thousands of yuan on consumption records.
A slender and lightweight racket, only the weight of an egg, you think you can buy one for 150 yuan in a sports store, but its actual ** may be as high as 10,000 yuan. ”
Some badminton private trainers have caught up with the "rich man's sport" Pilates, which is 500 yuan for one-on-one hours and 300 yuan for one-to-many.
Some young people who are addicted to badminton have found that the venue fees of badminton courts have also begun to widen the gap. "Depending on the location, transportation, nearby business districts and other conditions, the low court fee for playing for one hour is only a few yuan, and the expensive one costs 200 yuan. ”
There are also badminton enthusiasts who are addicted, in order to find out which badminton court in their city has the best experience, they do not hesitate to check in all the venues in the city. "Even if I've been as far as a two-hour drive, I've had to see if the lights are bright enough and what kind of floor glue is laid. ”
Not to mention the small equipment such as hand glue, racket string, and badminton that have to be replaced at every turn, "I can break one of the balls in 10 minutes for 150 yuan a bucket." The real luxury is to keep throwing money into consumables. ”
Source: @r1taaa-
Who would have thought that in addition to buying equipment, playing badminton also gave rise to some "social expenses": in order to mingle with colleagues, generously contracting the cost of hand glue and badminton; In order to let the golfers take their own flying skills, they have to invite the opponent to have supper at the end of the game; In order to successfully catch up with Crush, in addition to delivering drinks and snacks, you may also have to take a taxi to take him home ...... regardless of the distance
You take playing badminton as exercise, and the most sober young people have long regarded it as a preparatory class for entering society. "Badminton enthusiasts always carry more than two rackets, not to show how expensive the equipment is and how generous the shots are, but to be ready to lend the rackets to others at any time.
In fact, it is taboo to borrow a racket when playing badminton, but because between borrowing and returning, you can deepen your friendship with each other, and your social attributes are very strong. So in order to have a good friendly game with colleagues and friends, you will have a cheap racket that you can borrow and bump and get dirty. ”
Chen Ru, a post-95 girl, is a junior salesperson, and after entering the workplace for more than a year, the opportunity for her to start playing badminton is that her colleagues will occasionally make an appointment for a game after work. After feeling the fun and fitness effect of badminton in the process of playing with colleagues, she took the initiative to sign up for a badminton lesson in a fitness institution.
What she didn't expect was that this new hobby really allowed her to meet some customer bosses who were conducive to improving her work performance. After converting several golfers into successful customers, Chen Ru realized:
Making friends on the pitch is the same as a sales routine. While showing off your excellent skills, you can feed the opponent a few balls appropriately. In this way, not only can you show off your style on the court, but you can also make them feel fully involved. Playing a ball that both sides gain, the relationship heats up faster. After spending a lot of money on equipment, registering for classes, renting venues, and even finding a partner, badminton, a sport that was ridiculed as "state-owned enterprise style" and with the color of the bureau, was picked up again by young people who had experienced consumerist backstabbing over and over again.
Compared with the new sports with a variety of patterns, the characteristics of badminton are to return to the basics and be thrifty.
It finally brought back to the senses of young people who had been confused between "emptying their wallets or sweating first".
Pulling a net downstairs in the company, and sweating for an hour without spending a penny, isn't that what I wanted in the first place? ”