BYD Qinben is BYD's most cost-effective ordinary car.
Now as a butcher, he has even lowered his life to 798, and in some areas, the subsidy is even as long as 7w.
Its slogan "Electricity is lower than oil", and the abbreviation of BYD is actually "lower than oil".
Many original BYD owners were deeply stabbed in the back, and the Song plus bought two years ago has also fallen by 30,000 or 40,000, only to feel that the back is full of thorns, and then look at the new trams of today's car companies are cheap and new.
After BYD's operation, many car companies have issued various preferential policies.
For example, Changan Qiyuan A05, a subsidiary of Changan Automobile, is limited to 7Starting from 890,000 yuan, Nezha's various models have dropped by up to 22W, Hyundai Buick has also offered various discounts.
BYD's policy has made many car companies miserable, especially similar car companies.
The target group of such car companies is ordinary people who do not seek brands but only high cost performance.
And this wave of price reductions made the BYD Qin PLUS Glory Edition exceed 23,590 units in the first week of its launch. At the same time, it also means that the order volume of friends has also shrunk.
Many people asked why BYD did this to suppress other tram industries. Is there any money to be made in this way?
There are also people who feel sorry for Xiaomi car su7,The price has not been announced yet,BYD is doing it like this,Xiaomi car can only wait for Redmi to come out。
So why is BYD's operation?
In my opinion, BYD does have the strength and reason to do so.
1. First of all, the cost can be low and profitable.
BYD has its own factory, and he aims to reduce costs by reducing the profitability of the machinery parts factory.
At present, the battery material is also low, and BYD has its own core battery technology, which can also save some of the cost on the battery.
As for the batteries of other car companies, many of them have been acquired by other battery-making companies such as "CATL", and the cost of batteries has been earned by other companies.
2. Competition for market share.
The automotive industry is hot, many layman companies have also entered this track, many new power cars have been born, and some people even ridicule that there may be "Antarctic" cars in the future. This phenomenon has led to increased competition in the market, and customers can only be attracted by low prices.
Among the competitors here, many new power trams are cannon fodder, and BYD's main competitor is still joint venture cars, after all, BYD's slogan is still "electricity is lower than oil".
3. Product life cycle.
For example, the old model Han who has reduced the price, the product has matured, the demand has gradually decreased, and the price needs to be reduced to stimulate consumption.
So what do you think about BYD's price cut?
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