The report shared today is: 2023 Sunscreen Industry Research Report.
Featured Report**: Industry Report Think Tank Summary: The report shows that sun protection has gone from being an option to a necessity as awareness of sun protection has increased. The sunscreen industry has entered a stage of rapid development, with the market volume expanding year by year, and showing diversified consumer demand.
In recent years, some laws and regulations have put forward higher requirements for the safety of cosmetic raw materials, which provides a strong guarantee for the safety of sunscreen products.
Women's awareness of sun protection has become a key driving force in the market On the other hand, women have a deeper understanding of the damage caused by ultraviolet rays, and their awareness of sun protection is constantly improving. This has also brought a high frequency to the consumption of sunscreen cosmetics, which has become one of the key drivers of the market.
The update and iteration of sunscreen products has not only met the improvement of sunscreen ability, sunscreen strength and skin feel, but has developed in the direction of more efficacy and diversification. The emergence of the external environment and diversified needs further proves the rigid demand characteristics of the sunscreen industry.
From 2019 to 2021, the market volume of the sunscreen industry continued to grow, of which the transaction value in 2020 increased by 18 compared with 201959%, and the total number of transactions in 2021 will exceed 8 billion yuan. The sunscreen industry is a typical seasonally affected industry, with the peak in the second half of the year being Singles' Day, but the transaction value is also far less than that from March to June. The average order value of customers shows a gradual upward trend, with a certain increase every year, and the payment conversion rate is not affected by the average customer value**.
In terms of competition, the report shows that the transaction value of the top 20 brands accounts for about 40%, which still gives non-head brands a certain amount of room for survival. But the market share of some brands is changing dramatically, threatening the industry leader's position.
The report also reveals trends in consumer demand for sunscreen products. High protection, transparent natural color, anti-aging, skin care and repair effects have become the product attributes favored by consumers. This also means that the diversified development of products will become a new vane of the future market.
Excerpts from the report are set out below.