"Cook decided to end the car building program completely, how stupid is Apple's decision?! "！
Is Cook sure he won't build a car?
Project Titan, Apple's electric vehicle research and development group, has been asked to suspend the manufacture of vehicles and hand over the team to other AI units or be fired, according to people familiar with the matter. At the same time, Apple will invest more in generative AI.
Undoubtedly, all of this points to another point, which is that Apple intends to abandon the car building project altogether and make more use of AI technology.
When they learned of this news, whether it was Musk, Lei Jun, or Li Xiang, or even the giants of the entire automobile industry, they were taken aback by this news. At the same time, many industry insiders have said that it is a good choice for Apple to stop the manufacturing project on its models in China.
This is not only for the sake of future competitors, but more importantly, the billions of dollars invested have not yet brought substantial results, and Apple's car will not officially come out until ten years later. Against this backdrop, it would be wise for Apple to stop at the right time.
Still, I think it's a bit of a project to stop making cars altogether"Stupid"Target.
First of all, we can't ignore the future of electric vehicles. With a "fuel vehicle ban" in many countries, the development of electric vehicles is already a trend. From the position of the two giants of BYD and Tesla alone, it can be inferred that this industry will be an incomparably huge industry in the near future. Now that Apple has announced its withdrawal from the project, it will miss out on a great opportunity.
Of course, there are opportunities and dangers; If Apple had never built a car, wouldn't it have to lose money?
Actually, there is nothing to blame, but, in fact, it is not that Apple does not have the strength to make cars. Xiaomi can produce one car in three years, why can't it produce one? At the end of the day, it's all because, from the very beginning, Apple has chosen a different path, and that is driverless.
However, if there are any changes, just some time ago, Apple announced that it would withdraw from driverless driving and only make regular electric vehicles, so the company will soon have to adjust its strategy. This approach is expected to be successful in the field of electric vehicles.
Second, revoking the project without warning would cost decades and billions of dollars, which would be not only a bad decision for Apple, but also a negative consequence. This, first of all, affects the enthusiasm of the staff within the company. At the same time, it also has a certain impact on its own brand. It is important to note that Apple has been leading the way in many of the previous innovations and has initiated many of them"Revolution"and has had a great impact on the technology industry.
But now, Apple's hasty announcement that it will no longer build vehicles, and years of money and resources spent on it, makes us wonder if Apple will be able to lead the technology industry in the future. It's clear that some equity holders are putting pressure on Apple to be more transparent about its investments in AI. But that doesn't stop a domino effect from happening, because then the production project will be aborted.
In addition, their main income**, such as iPhone and iPad, has not declined much, such as China, it is by relying on ** advantage that the continuous decline in sales has been stopped. It can be seen that Apple urgently needs to find new business growth points, although its technology is much better than American AI technology, but over time, more and more companies are ahead of them, which means that Apple has lagged behind other companies.
So, should they devote themselves to the AI industry? AI technology can be much more dangerous than the automotive industry.
So, in my opinion, instead of not building a car now, it is better to take a better road, to embark on a better road. What do you think? Welcome to leave a message, like, share!