As it turns out, any plan or product called Titan Titan can easily invite bad luck! For example, the Titanic probe submarine Titan was crushed in the deep sea and all killed, and Apple's Project Titan electric vehicle research and development plan! Apple announced on February 20 that it would terminate the development plan for the new electric car Apple car, and the terrible thing is that more than 2,000 employees have participated in the program and have been operating since 2015, but after nearly a decade of hard work, the result is that there has never been any chance of mass production and market! What is outrageous is that Apple has invested more than $10 billion in this plan, but in the end it has achieved nothing. Interestingly, Apple initially took Tesla as an imaginary enemy, and its goal was quite ambitious, not only to develop and produce an electric car, but also to have a powerful self-driving function, and to compete with the unmanned rental car Waymo, but obviously it is not able to walk like a super ideal state of running, and the end of overstepping the level is to be used as fertilizer. Obviously, Apple has not made any achievements in the research and development of pure electric vehicles and breakthroughs in autonomous driving technology! Even though Apple hired professional engineers from Porsche and American aerospace to lead the research and development, it was difficult to create something out of nothing when there was a serious lack of automotive engineering foundation. In the end, Apple wanted to buy Tesla at one point, and discussed this matter directly with Musk, but apparently the two sides did not reach any consensus or agreement.
It turns out that you and I may never buy any Apple car, but the plan is not worthless, at least the artificial intelligence R&D team has been transferred to other departments to continue to develop follow-up 3C products, in addition, Apple has also developed a new sunroof, which can reduce the sun's heat into the car interior, in addition to creating a windshield that can show the direction of steering, similar to the function of a head-up display, in addition, Apple navigation has gradually caught up with or even surpassed the trend of Google navigation, But the $10 billion spent on this mere achievement is obviously not simple. It takes about $3.5 billion to develop a brand new car from a first-tier car manufacturer, and $10 billion can obviously develop an entire fleet!
Why doesn't Apple learn from Sony and obediently cooperate with Honda to develop a new generation of electric vehicles, I believe it will definitely not be a failure, and you will see a shadow anyway! If Apple was willing to join Lucid and other American electric vehicle factories, I believe that Lucid would not need to go to the Middle East financiers to help! Obviously, when Apple has been unable to make up its mind and cannot determine the direction of R&D, the speed of burning money is definitely faster than expected.