**: China Consumer Daily.
China Consumer Daily reported (reporter Sun Wei) With the return of people returning to their hometowns after the Spring Festival and the enthusiasm for job hunting in the new year, the rental market is heating up. Recently, the "2024 Post-holiday Rental Survey Report" released by 58.com and Anjuke shows that tenants' demands for the whole rental are high, accounting for more than eighty percent. In terms of choice, the surrounding living facilities are more popular with the crowd, and the brand apartments are favored due to the advantages of living environment and service quality. The most worrying problem for renters is that there is less suitability, followed by the deviation of the authenticity of the information, and the contract and the professionalism of the intermediary are also issues that renters are more concerned about.
More than 80 percent of tenants want to achieve "freedom to rent as a whole".
According to statistics, among the people surveyed, most of the people who intend to rent want to have a stable and continuous rent**, and the proportion of intending tenants who want to rent for more than one year is 51%, 369% of renters intend to rent for between six months and one year. The proportion of families with children who choose to rent for more than one year is relatively higher, at 563%。From the perspective of family situation, the more family members, the stronger the desire for long-term stable rental, and the proportion of families with children who choose long-term rental for more than one year is 563%。
As for the main reason for renting, most people rent because of work, accounting for 608%；There are 216% rent for reasons such as convenience; 15.4 per cent are going to school for their children. Among them, the proportion of families with children who choose to rent because their children go to school is 273%。
Surveys show that tenants tend to have more private space. There are 844% want to rent the whole house, and only 15% choose to share a house (including sharing a room).6%。In the fast-paced urban life, having exclusive space has become an important factor for tenants to enhance their well-being, and more and more people are eager to achieve "freedom of renting". At the same time, renters who live alone are relatively more receptive to shared housing, with 373% of single renters prefer to share a flat (including sharing a room), and more than 90% of families with children choose to rent the whole house.
Two-bedroom units are the most popular among tenants. In this survey, more than 60% of renters prefer two-bedroom apartments, followed by one-bedroom apartments, accounting for 217%。50% of single renters choose a one-bedroom apartment6%, while families of two and families with children prefer to choose two-bedroom and above units.
In terms of rent acceptance, there are 639% of people want to control the monthly rent between 1001-3000 yuan. Among them, the monthly rent of renters working in first-tier cities accounted for the largest proportion of 2001-3000 yuan, which was 294%, the monthly rent of renters working in new first-tier cities accounts for the largest proportion of 1001-2000 yuan, which is 365%。
At present, the general mortgage payment method in the rental market is to pay one and pay three, and most renters tend to choose the quarterly payment method to pay rent. As for the room for rent to rise, more than 70% of renters can accept a certain degree of rent increase under the condition of stable work and income. Rent increases of less than 5% are more acceptable, and more than half of renters say they can't accept rent**.
The surrounding living facilities have become a hot focus
In terms of the choice of rental** type, 516% of renters still give preference to ordinary residential communities**, which are more numerous in the rental market and have more options, suitable for most tenants. There are also 216% of renters give priority to brand apartments Long-term rental apartments, which are generally of high quality, complete with household appliances and more designed, are welcomed by many urban white-collar workers or young tenants. In addition, there are 93% of renters would give preference to affordable rental housing (rental housing).
Zhang Bo, president of 58 Anjuke Research Institute, told reporters that in recent years, the construction of rental housing in many places across the country has been steadily promoted, and it is committed to solving the housing difficulties of new citizens, young people and other groups. Rental housing has many advantages such as safety and stability, which has become the main reason for people to choose rental housing. In addition, a comfortable living environment, a convenient rental process, and ** subsidy discounts are also important reasons to attract some renters to give preference to rental housing.
58 Anjuke Research Institute found that there are 177% of renters say they are very knowledgeable about rental housing, with 592% of renters say they are generally aware of the policy requirements and are not particularly aware of them. Of the renters who are aware of guaranteed rental housing, 35...2% of people learn about it through an internet search, 246% reported through **, 233% is known through ** publicity.
What kind of renters are more inclined to**? The survey shows that the surrounding living facilities are more popular with people, with 384% of the respondents chose this option, more than 20% of renters pay more attention to the overall environment of the community, and 19% pay attention to indoor conditions such as decoration furniture and appliances.
For the main reasons for choosing a branded apartment for long-term rental apartments, most renters believe that the living environment of branded apartments is relatively good, followed by the high authenticity of the brand, the rental service is more professional, the configuration of public space is better, and the service during the residence is excellent, which are all important advantages to attract renters.
More than half of the tenants tend to go to the platform to find a house
With the upgrading of the online platform housing experience, as well as the richness and diversification, more tenants tend to find a house online and lock in their favorite residence. According to the survey, there are 515% of renters will look for a suitable ** through professional online housing platforms such as Anjuke. In addition, 110%。
When choosing an online housing platform, more than sixty percent of renters pay more attention to the diversity of online platforms, the authenticity, and the number of online platforms.
With the leap of digital technology, the traditional offline property viewing and signing process has been moved online, which has also reshaped people's rental experience. There are 456% of renters only browse to find the right one, and then go to the site to see the property before making a decision; There are 411% of renters will find and view houses on the website, lock their favorites through real shots or VR, and directly sign contracts on the spot. There are also some people who will choose to complete the steps such as finding a house and signing a contract and move in directly.