I remember when I first started my business 5 years ago, I wanted to go to the college student business incubation center to apply for a rent-free office, and the person in charge of the roadshow announced a data that the 2-year survival rate of the incubator was 2%. 100 companies settled in, and after 2 years only 2 companies survived, which is a very scary statistic.
My first company was 1 196...
Why is it so difficult to start a business? To borrow a sentence from Miss Wang's master in "Flowers": "To open a company, your heart must be hot and your head must be cold."
What is a good question?
01. The ceiling is big enough.
The average unit price is 10 yuan, and there are a total of 500 people in the community, 500 people come to eat breakfast every day, and the ceiling of daily turnover is 5,000 yuan.
However, if you do breakfast to attract investment, there are 100,000 people engaged in catering every year, and the ceiling of the track is much higher than that of a breakfast stall.
02. The audience is accurate enough.
No product or service will satisfy everyone, so be sure to find your audience.
What's the problem?
Some people complained that it was difficult to choose a restaurant, and Dianping came out; Some people complained that it was difficult to find a job, and Boss Zhipin came.
*Is it proportional to quality? Japan's Yanai is in the contradiction between "good quality" and "low price", and founded UNIQLO.
To start a business without capital and strength, you must have a big pie, and this pie must be believed by yourself and others.
The process of Glenn (the protagonist) starting a business in "The Story of the Rich Bottom" is the process of the white wolf with empty gloves.
Glenn excitedly told the team members that the economic reconstruction of Yili (the name of the city) is a marathon, not overnight, everyone in Yili is working hard, hoping to contribute to the revitalization of the hometown, our barbecue restaurant is named "Xiaobu Barbecue", although this venture does not guarantee success, and there is no salary at present, but if everyone is willing to continue to work, hard work and efforts, I believe this must be a great company.
Draw a pie to open a well-known barbecue restaurant in the local area, recruit a team with common ideals, and use the team as a lever.
For example, Xiaomi's "cake": always insist on making good products that are "touching and kind", so that everyone in the world can enjoy the beautiful life brought by technology.
When Jobs was working on the Apple computer system, the boot time of the Apple computer was 10 seconds, which was already very ahead of other brands of computers. Engineers say this is already the limit of what can be done, and the start-up time cannot be shortened.
Steve Jobs only had one sentence: "If the boot time doesn't reach 5 seconds, just fuck me off", and many engineers left one after another, giving up this impossible task. Later, after continuous polishing and innovation by engineers, the boot time was 5 seconds, far exceeding that of other brands of computers.
At the beginning of entrepreneurship, we must set good goals for ourselves and the company in time, use 10 times better results to push back every link in the process, find places that may be subverted, and be sure to get rid of this impossible inherent thinking.
Tell another story of inherent thinking, our unit spent 180,000 yuan in 19 years (according to the leader) to invite a well-known training teacher in Taiwan to give us a lecture, the teacher asked everyone to make a game, a group of 10 people, a ball passed from everyone's hands one by one, and the team with the shortest time won. After many attempts, the team with the shortest time proudly said: "Our group used 50 seconds, we used all the methods, there could not be a shorter time, we won".
At this time, the teacher said, "The shortest time for this game is 5 seconds, and there are other methods", and the audience was in an uproar, and they all thought of a solution according to the teacher's 2 seconds.
In the end, it was achieved in 8 seconds, 5 seconds, and 3 seconds, and the teacher said, "Look, what you just said was impossible, isn't it done now?"
1. Value assumption 2. Growth assumption.
Whether or not the user pays for your product or service.
Whether the user repurchases and whether it is recommended for you.
2. Create a minimum viable model (MVP).
If you want to be a snack seller, you might as well try to sell it in the circle of friends or community to see if everyone will buy your snacks. If the circle of friends and the community can't sell, then there is a high probability that it is not a good business.
MVP design should be market-oriented, user-centric, product-centric, and profit-oriented.
Entrepreneurship is a process of trial and error, constantly adjusting in order to maximize returns and minimize risks.
Entrepreneurship is not a tool for making a living, but growth with feelings.
Regardless of success or failure, benefit yourself (gain experience, get growth).
The world is not linear, you get a salary of 5,000 this year, and you don't necessarily get a salary of 6,000 next year.
The world never goes according to the plan, you can think of the worst, it will happen, and we can only prevent the worst before the outcome comes. Don't put all your eggs in the same basket, always make plan B, the east is not bright, the west is bright.
Build a biomorphic team.
1. Contribute to society.
2. Lifelong growth.
3. Keep trying new things.
Management team: 1. Provide soil for the growth of talents.
2. Mistakes are allowed, but the bottom line must be kept.
3. Inspire the goodwill of employees.
Fat Donglai staff clears snow for every customer who enters the door).
The essence of an effective team is to feel safe and dare to speak! Dare to make a suggestion! Dare to disagree! Responsible!
A one-size-fits-all management process.
1. Instructions: specify what to do and what not to do.
2. Coaching: Ask what you think should be done and guide you.
3. Support: Support your approach, autonomy.
4. Authorization: Let it go.
How to make management landing.
Make good use of the TDA communication tool model.
For new members of the team who don't know anything about the business, the first stage only needs to tell what to do and what not to do.
When the new member is able to understand the company's business and can handle the work well informed, the second stage is the coaching stage: discuss with the new member what to do.
When the new member is able to handle the relevant work proficiently and can solve some problems on their own, the third stage is the support stage: what is your next goal, how far you are now, what are the problems, how many solutions are there to the problems, which way you are willing to choose, what is the probability of success in this way, and how to improve the possibilities.
The fourth stage, the empowerment stage: let it go, but keep an eye on the process and process, and don't let it go.
To build a team pillar: the need for growth ethical reflection.
The first ingredient for success: quality products and services.
There is no particularly good, unproven product, and any means of marketing and promotion is a devastating blow to you. Customers only give you one chance!
Find the demand first, and then order the product!
If Coca-Cola's factories around the world were burned down, as long as the brand remained, it could be rebuilt overnight, leaving all the factories in ruins. — President of Coca-Cola.
Instead of 100,000 people saying yes, let 100 people scream!
Let customers bring new customers:
1. Let customers participate in sales.
Direct sales, endorsement, and delivery mode.
2. Let customers provide word of mouth.
y(performance) = n to the xth power (nx is a variable).
How? 1. Enhance capacity: lower the threshold for use, so that more people can use the product.
2. Expand reach: connect more users, MGM (user referral).
3. Set the willingness: MTP agrees with the concept and takes the initiative to join and share.
Since the recovery in 2023, mortgage interest rates have fallen again and again, and the signals released behind it are self-evident, we are not Zhang Yiming, not Ma Yun, not Ma Huateng, don't stud, don't take out online loans.
There is no failure in starting a business, the company survives to win profits, and the company collapses to gain experience.
Prepare for 9 months of living costs: rent (mortgage), food and drink, upfront investment (employee salary, rent, **business accounts, etc., can be used second-hand but not new).
You can't go 9 months without finding a job, just do it!
Even if you fail, it's a big deal to find a new job and start all over again!
Although the road is far away, it is coming, and although it is difficult to do, it will be done!
I wish you all good luck!