In recent years, in the face of the new market environment, Meiji International Beauty has made changes and adjusted in terms of people, goods and yards in order to improve retail efficiency. Since 2023, Meiki has been innovating in the store image, upgrading the overall vision of the store, optimizing the service experience, and providing refined services to in-store members, hoping to effectively solve customers' skin problems and establish a brand mentality in the hearts of users.
For stores, the value of functional skincare products is not only the product itself, but also the added value such as experience or service extended by the product, which is a key to distinguishing the physical channel from online. Therefore, in addition to providing products, the professional service ability of franchisees or first-class merchants is also a factor that Meiji attaches great importance to.
In addition, the empowerment of stores is also reflected in many aspects. For example, we provide a variety of training content for stores. One-stop help to join, rich experience in opening stores and starting a business, mature service team, professional service franchisees, from training and education to front desk support, to provide the most complete training services for each cooperative franchisee, including unified personnel training, commodity operation and management, product and service training, the use of the Internet and other forms, to provide store operation guidance for each cooperative franchisee, investigate and investigate the local market, and solve the problem of store operation in the store area.
Miki is a new retail brand that integrates global beauty, skin care, fragrance and other warehouses! Based on the in-depth analysis of the existing market and catering to the consumption habits of contemporary young people, Meiji closely follows the development of the market and integrates a four-in-one new retail form on the basis of consumption upgrading, customer experience, private domain traffic and customer loyalty. Mastering the private domain traffic system is the most direct way for beauty physical stores to increase sales. This requires store owners to make full use of WeChat groups, moments, ** accounts and mini programs, or online ** promotion, to convert customers into active fans, interact more, increase fan stickiness, and slowly accumulate into a valuable online traffic pool.