Nowadays, takeout has become a lot of peoplelife. However, when we see all kinds of coupons and subsidies, can we really enjoy cheap **? Through the payment information of a takeaway order posted by a merchant, we can see a value of 44For 5 yuan of takeaway, the user only paid 29 in the end$3. However, in addition to this fee, there are also delivery fees, service fees, event expenses, etc., how are these expenses distributed? Let's uncover the true face of takeaway.
First, let's look at it from a user perspective. When the user placed an order, after various full discounts, he only paid 29$3. However, it is important to note that this ** does not include delivery fees, service fees, and other possible fees. As a result, the amount actually paid by the user may be much more than 29$3.
Second, let's look at merchant profits. The merchant only got 985 yuan, while the total price of the dish is 29 yuan. In other words, merchants can only make a small profit from the dishes. This forces merchants to save costs, leading to a possible drop in quality and ultimately bad reviews. In this case, it is difficult for merchants to make a significant profit from the food delivery business.
Again, what we want to consider is the rider's income. In this order, the rider can only get 8 yuan. Delivery fee 13A portion of the $5 was deducted by the platform, resulting in a significant reduction in the rider's income. It also means that riders need to work harder to stay afloatlife, which may also have a certain impact on the quality of service.
Finally, let's look at the interests of the platform. The service fee and activity expenses in this order add up to 152 yuan, which accounts for almost one-third of the order amount. This part of the fee is regarded as the income of the platform side, providing the platform with a profitable**. While the platform provides convenience for the food delivery business, it also reaps benefits from it accordingly.
To sum up, for this single pay 29For a takeaway order of 3 yuan, the benefits of all aspects are distributed as follows: 985 yuan, the rider gets 8 yuan, and the user pays 293 yuan, of which there are 1145 yuan was deducted by the platform and other channels. Although it seems that the income of merchants and riders is relatively small, the fees that merchants need to pay, the efforts of riders, and the operation of the platform cannot be ignored.
In the face of the great convenience of takeaway and various preferential activities, it is easy for users to fall into the ** of participating in takeaway activities. However, we should be well aware that the benefits that come with the event are not completely gratuitous. In the takeaway payment information posted by the merchant, it can be clearly seen that the activity expenditure that the merchant needs to pay is quite considerable. This part of the fee is actually deducted from the user's order amount.
Faced with this situation, one might question why users should participate in these events. It's true that user participation in events is voluntary, but without participating in these activities, it will be difficult for merchants to attract enough orders andFlow。In other words, if a merchant doesn't boost sales through activities, they will most likely not be able to make money and may even go out of business. Therefore, users participate in these activities out of a certain degree of need and interest.
However, looking at the big picture, this model of food delivery activities is not necessarily the best choice for users. Although they can enjoy some discounts, they are based on a certain price. Users often pay more than the discounted price they initially see, and merchants and riders earn less money. In the long run, this model may lead to lower profits for merchants, lower quality of work for riders, and less experience for users.
For users, if they only pursue short-term cheapness, they may lose some high-quality services and products. Therefore, although takeaway has certain convenience and advantages, we should also look at the pros and cons more rationally.
In the face of the cost of all aspects of the takeaway order, how should we reasonably distribute the benefits so that all parties can obtain relatively fair benefits?
First of all, merchants need to increase the sales value and profit margins of their dishes. Merchants should try to improve the quality of the dishes, improve user satisfaction, and be able to make more profits from the dishes themselves. At the same time, merchants can also increase their own profit margins by saving costs and improving efficiency.
Secondly, the platform side should pay attention to the interests of merchants and riders. Platforms can consider reducing the proportion of service fees and activity expenditures to reduce the impact on merchant and rider revenue. The platform can also make up for the loss of revenue through other ways to make up for it, such as introducing advertising and increasing the membership system.
Finally, for riders, the platform offers better income security and benefits. As an important part of the food delivery business, riders should be paid and cared for reasonably. Platforms can consider increasing the proportion of delivery fees to ensure that riders' income can be guaranteed. At the same time, the platform can also provide riders with some benefits, such as insurance, leave system, etc., to improve riders' work enthusiasm and satisfaction.
In this process, users should also be rational about food delivery activities. Although events can bring certain benefits, we need to weigh the pros and cons. If you're a customer who is looking for quality and experience, you may want to consider eating in-store meals to ensure better service and products.
In short, takeaway as modernlifeis an important issue for the distribution of benefits among all parties. Rational distribution and coordination will be the direction of joint efforts of all parties, and only in this way can sustainable development and win-win situation be achieved.