How to cooperate with brand prices, unauthorized sales, and online anti-counterfeiting?
Hello everyone, this is Xinyang.
With the rise of short **, the Douyin platform has become an important position for brand promotion and product sales with its unique creative content and huge user base. However, with that comes the issue of unauthorized sales. Recently, many brands have approached me for advice on how to deal with unauthorized sales. Unauthorized sales not only infringe on the interests of the brand, but also disrupt the market order. So, what should we do in the face of unauthorized sales on the Douyin platform?
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1. How to deal with unauthorized sales on the Douyin platform
1. Strengthen monitoring and review: Brands should establish a special monitoring mechanism to regularly review relevant content on the Douyin platform. Through technical means, the links or contents suspected of unauthorized sales are detected to provide a basis for subsequent processing.
2. Establish cooperation with the Douyin platform: Brands can establish cooperative relations with the Douyin platform to jointly combat unauthorized sales. The Douyin platform can provide technical support to assist brands in monitoring and protecting their rights, and jointly maintain market order.
3. Initiate complaints and reports: Once unauthorized sales are discovered, the brand owner should immediately initiate complaints and reports to the Douyin platform. When making a complaint, sufficient evidence should be provided, such as products**, links, authorization certificates, etc., so that the platform can better understand the situation and deal with it.
2. Three major impacts of unauthorized sales
1. Affect brand reputation: Unauthorized sales are often accompanied by problems such as unstable product quality and inadequate after-sales service, which will leave a negative impression on consumers and damage brand reputation.
2. Affect the brand market: unauthorized sales will disrupt the market order and destroy the market positioning of the brand. A large number of low-priced, low-quality products flood the market, which will affect consumers' perception of the brand and reduce the market share of the brand.
3. Brand copyright is affected: Unauthorized sales directly infringe on the intellectual property rights of the brand, including trademarks, patents, etc. This will not only lead to financial losses for the brand, but may also affect the long-term development of the brand.
3. What are the main channels for brands to complain about unauthorized sales?
1. Internal complaint channels on the Douyin platform: The Douyin platform provides special complaint channels for brands, through which brands can complain to the platform about unauthorized sales. The platform will investigate and deal with it in accordance with relevant regulations.
2. Third-party rights protection agency: The brand owner can also choose to entrust a third-party rights protection agency to make a complaint. These institutions usually have professional legal teams and technical support, which can provide more comprehensive and efficient rights protection services for brand owners.
3. Report to the relevant departments: If the unauthorized sales behavior is suspected of violating the law, the brand can also report to the relevant departments. For example, they can report the situation to the Market Supervision Bureau, the Intellectual Property Office and other departments to seek legal support and protection.
In short, brands need to take measures to control prices online according to their actual situation, so as to effectively protect their interests and brand image.