How to cooperate with brand prices, unauthorized sales, and online anti-counterfeiting?
Hello everyone, this is Xinyang
With the boom of e-commerce, online sales have become an important sales channel for brands. However, this trend has been accompanied by the growing problem of unauthorized online sales. Recently, many brands have approached me for consultation on how to control and protect their rights and interests. These unauthorized sales not only infringe on the intellectual property rights of the brand, but also disrupt the market order and damage the brand image and interests. So, in the face of this problem, how should brands effectively protect their rights and interests through e-commerce platforms?
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1. Report on the protection of rights and interests through e-commerce platforms
1. Intellectual property complaint platform: Most e-commerce platforms have an intellectual property complaint platform, where brands can submit relevant evidence of unauthorized sales, such as links, **, etc., to make complaints. The platform will review the complaint, and once the infringement is confirmed, it will deal with the seller involved, such as listing the product and restricting the transaction.
2. Report unauthorized links: After discovering unauthorized links, brands can directly report to the e-commerce platform. When reporting, you should provide detailed link information, evidence of infringement, and proof of rights and interests of the brand. The e-commerce platform will investigate and handle the report in accordance with its regulations.
3. Cooperate with e-commerce platforms to combat counterfeit goods: Brands can establish cooperative relations with e-commerce platforms to jointly combat counterfeit goods and unauthorized sales. Strengthen market supervision and reduce the occurrence of unauthorized sales through data sharing and joint law enforcement.
2. How can the brand find a third-party rights protection agency to assist in rights protection and price control?
1. Choose a professional rights protection agency: The brand owner should choose a rights protection agency with professional knowledge and rich experience for cooperation. These agencies usually have professional investigation, legal and technical teams that can provide a full range of rights protection services for brand owners.
2. Clarify the goal and scope of cooperation: Before cooperating with a third-party rights protection agency, the brand owner should clarify the goal and scope of the cooperation to ensure that both parties have a full understanding and understanding of the cooperation matters. At the same time, a good communication mechanism should be established with rights protection agencies to ensure that information is transmitted in a timely and accurate manner during the cooperation process.
3. Formulate rights protection strategies and plans: Third-party rights protection agencies will formulate specific rights protection strategies and plans according to the needs and actual situation of the brand. These strategies may include whistleblowing complaints, legal enforcement, technical tracking, and more. Brands should actively participate in the formulation and implementation of the plan to ensure the effectiveness and pertinence of rights protection actions.
3. What are the reasons why online unauthorized authorization is difficult to control?
1. Difficult supervision: Online sales have the characteristics of anonymity and cross-regionality, which makes it difficult for the regulatory authorities to comprehensively and effectively supervise. At the same time, the number of goods on e-commerce platforms is huge, and it is difficult for regulators to review them one by one.
2. Legal loopholes: Although China has issued a series of laws and regulations on intellectual property protection, there are still some loopholes and deficiencies. These vulnerabilities provide an opportunity for unauthorized sales.
3. Cost considerations: For some brands, cracking down on unauthorized online sales may require a lot of manpower, material and financial resources. Due to cost considerations, some brands may choose to waive or take limited enforcement measures.
In short, brands need to take measures to control prices online according to their actual situation, so as to effectively protect their interests and brand image.