With the continued downturn in the variety show market, the investment dilemma and the "zero investment" phenomenon of new variety shows are becoming more and more obvious, however, in this environment, the superstar legend (6683HK) launched the outdoor reality interactive variety show "Travelogue 2", which bucked the trend and attracted wide attention from the market with its outstanding performance.
It is reported that "Travelogue 2" was participated by Jay Chou throughout the whole process, and joined forces with surprise guest Liang Jingru to present a wonderful cooking show. In the show, Jay Chou not only staged the difficult action of knocking eggs with a one-handed iron plate shovel, but also drew a fish with egg white, which amazed the audience. According to statistics, the number of readings on Weibo of the first episode of "Travelogue 2" has exceeded 200 million, and the ratings of CSM64 City have reached 1627%, far more than the 0961%, the whole network received 37 hot searches, and the audience responded enthusiastically.
The success of "Travelogue 2" is not accidental, behind it is the business logic carefully created by Superstar Legend - Superstar Legend takes IP creation and operation and new retail as its main business, and realizes the complete commercialization closed loop of brand sponsorship, program copyright income and new retail product sales by creating the IP of "Travelogue". This operation model not only attracts the favor of third-party brands, but also brings huge traffic dividends to the ace product of Superstar Legend, Magic Coffee.
For example, as the exclusive title brand of "Travelogue 2", Mogu Coffee has successfully obtained the first wave of traffic dividends brought by the popularity of the program with its high quality and unique market positioning. It is reported that Superstar Legend has ranked first in China's bulletproof beverage market share for three consecutive years, and its sales increased by 363% year-on-year after the broadcast of "Travelogue 1", driving Superstar Legend's net profit that year to increase by 233 year-on-year04%。The broadcast effect of the first episode of "Travelogue 2" has surpassed that of "Travelogue 1" year-on-year, and the sales revenue of Mogu Coffee is expected to benefit again.
It is worth mentioning that under the two-wheel drive of IP creation and operation and new retail business, Superstar Legend can not only allow the two businesses to generate revenue independently, but also create linkage between each other, burst out huge synergies, and form a closed loop of traffic. This unique business model not only brings huge profits to Superstar Legend, but also provides new development ideas for the entire entertainment consumption field.
With the hit of "Travelogue 2" and the continuous growth of the sales revenue of Magic Coffee, the future performance of Superstar Legend is worth looking forward to. At the same time, the superstar legend also created the ** program "Le Lai Le Happy" for Yu Chengqing will be broadcast soon, which is expected to replicate the successful model of "Travel" and bring more profit sharing and performance growth to superstar legend.