1. Introduction to the basic situation of the forklift industry
Forklifts, also known as forklift loading trucks, are wheeled industrial vehicles that are loaded and unloaded, stacked and transported over short distances to realize heavy load handling operations, and the corresponding international standardization organization is the Technical Committee on Industrial Vehicles (ISO TC110).
As a kind of mobile handling equipment for loading and unloading and short-distance transportation, forklifts are widely used in many fields of the national economy, such as:Manufacturing, logistics handling, transportation, warehousing, postal services, wholesale and retail, leasingand other industries.
With the application and promotion of logistics technology, the application scenarios of forklifts have been continuously expanded, and the product types have been increasing, and it has become the trackless wheeled chassis vehicle that ranks third in output after automobiles and tractors.
World Industrial Vehicle Association (WITS) according to:Power type, working environment, operator location, equipment attributesDivide the forklift trucks into:Class I Electric Counterbalanced Ride-on Forklifts, Class II Electric Ride-on Storage Forklifts, Class III Electric Pedestrian Storage Forklifts, Class Internal Combustion Counterbalanced Ride-On Forklifts。Classes I-III belong to electric forklifts, and Class IV V belong to internal combustion forklifts.
2. Overview of the global forklift market
The international forklift industry originated in the United States, the United States in 1917Clark & Co. (CLARK).Invention of the world's first logistics truck for cargo handling, becoming the originator of modern industrial vehicles. In 1924, on the basis of this model, Clark Company invented a forklift that really used the forklift handling function, which began to be used in the U.S. military, and was widely used in military material handling during World War II, and benefited from the rapid development of post-war economic construction.
After years of development, the international forklift industry has been in a mature periodThe product range is diverse, the specifications are complete, and the technology is matureIt occupies an important position in modern industrial production and social services. In recent years, global forklift sales have also maintained a steady growth trend. According to the World Association of Industrial Vehicle Statistics (WITS), global forklift sales in 2013 were 98880,000 units, and by 2021, the global forklift sales reached 196940,000 units, with a compound annual growth rate of 899%。
3. Overview of China's forklift market
China's forklift industry started at the end of the 50s, and began to introduce forklift production technology from developed countries from the late 70s to the 80s; Since the 90s, leading domestic forklift companies have actively updated and developed their products on the basis of digesting and absorbing imported technology, and the industry has made rapid progress in technology. After years of technology accumulation and continuous R&D investment, the integrity of domestic forklift product series, design and R&D process and other technical quality management have gradually been on par with the international industry level.
The fluctuation of the prosperity of the forklift market is relatively small affected by a single downstream industry, but is closely related to macro factors such as the level of national economic development, the degree of industrialization and the national economic growth rate. In recent years, with the overall rise of China's national economy, the market scale of China's forklift industry has been increasing, and at the same time, the market demand for forklift bearings is also growing.
Since 2009, China has replaced the United States as the world's largest manufacturer and consumer of industrial vehicles, according to the data of the Industrial Vehicle Branch of the China Construction Machinery Industry Association, in 2010, China's forklift sales were 23240,000 units, and by 2021, China's forklift sales have reached 109940,000 units, with a compound annual growth rate of 1383%。
In 2021, under the background of the easing of the epidemic, the accelerated recovery of the manufacturing industry, and the continuous development of the logistics and warehousing industry, the demand for additional purchase and replacement of forklifts will grow rapidly. In 2021, the sales volume of forklifts in China was 10990,000 units, a year-on-year increase of 374%；Of these, domestic sales were 7840,000 units, a year-on-year increase of 267%；Export sales were 3160,000 units, a year-on-year increase of 738%, exports to Germany, the United States and other machinery manufacturing powerhouse markets.
After years of development, China's forklift industry has formed a market pattern of relatively concentrated market and two-level differentiation of the industry. At present, there are about 150 member units registered in the Industrial Vehicle Branch of China Construction Machinery Industry Association, but most of the enterprises have a small scale of production and sales, and the enterprises represented by Anhui Heli and Hangcha Group occupy a dominant position in the domestic market. According to data from the China Construction Machinery Industry Association, as of the end of 2021, the combined market share of the two companies was 48%, and the domestic forklift market has formed a duopoly industry pattern of Anhui Heli and Hangcha Group.
4. The development trend of forklift industry
Rising labor costs and mechanical replacement of labor support the long-term development of the downstream forklift industry
In recent years, with the rapid development of China's economy, labor costs have been rising. According to the National Bureau of Statistics, the average salary of manufacturing production and transportation equipment operators in 2020 was 630,000 yuan, with a compound growth rate of 6 in the past 5 years8%。At the same time, downstream industries closely related to the forklift industry, such as:Manufacturing, transportation, warehousing, postal services, wholesale and retailThe wages of employees in other industries also maintained rapid growth. In the case of rising labor costs year by year, in order to reduce production costs and improve production efficiency, forklifts will replace labor will become an inevitable trend, and the forklift industry will usher in the long-term market demand of the downstream.
The rapid development of the downstream field represented by intelligent warehousing has driven the demand for forklifts to increase
Due to the rising labor costs, the improvement of warehousing and logistics, and the wide application of 5G Internet of Things construction, the development of smart logistics in China is rapid. The rapid development of China's logistics industry provides a huge market demand for the rise of the warehousing industry, coupled with the release of outsourcing demand for manufacturing and trade circulation industry and the guidance of policies, the strategic position of intelligent warehousing continues to strengthen.
In recent years, with the rapid development of the logistics industry, the scale of China's intelligent warehousing market has maintained a steady growth trend. According to data released by GGII, the size of China's smart warehousing market reached 856 in 2019500 million yuan, with an average annual compound growth rate of 17% from 2015 to 2019. As one of the main application scenarios in the downstream of forklifts, the rapid development of the warehousing industry has led to the continuous improvement of the forklift market.
The new trend of electrification has driven the demand for upgrading in the forklift industry
With technological advancements, electric forklifts have significantly improved in terms of durability, reliability, and serviceability. Compared with internal combustion forklifts, electric forklifts have a lower cost of use in the life cycle, and have the advantages of flexible and simple operation, energy saving and high efficiency, strong work accuracy, low noise, and no exhaust emissionsFood, medicine, electronics, textile, warehouse shelvesand other places with high environmental requirements, the penetration rate is rising rapidly.
According to the data of the Industrial Vehicle Branch of the China Construction Machinery Industry Association, from 2015 to 2020, the proportion of electric forklifts in the total sales of forklifts in China increased from the initial 3666% year-on-year growth to 5127%, the growth trend is obvious. In the future, with the implementation of the "National IV" standard for construction machinery, electric forklifts will usher in a new round of development opportunities.
Chapter 1 Characteristics of the forklift market
Section 1 Industry Introduction.
1. Industry overview.
Second, the characteristics of the industry.
Section 2 The development of the forklift industry"Porter's Five Forces Model"Analyse.
1. Competition within the industry.
Second, the buyer's bargaining power.
3. The seller's bargaining power.
Fourth, the threat of entry.
V. Alternative Threats.
Chapter 2 Analysis of the development environment of the global forklift market from 2021 to 2023
Section 1 Analysis of the development environment of forklifts.
1. Analysis of China's macroeconomic environment (GDP, CPI, etc.).
2. Analysis of the European economic environment.
3. Analysis of the U.S. economic environment.
Fourth, the analysis of Japan's economic environment.
5. Analysis of the economic environment in other regions.
6. Analysis of the global economic environment.
Section 2: Analysis of the Economic Environment.
First, the state of economic development.
2. Income growth.
3. Investment in fixed assets.
4. Changes in deposit and loan interest rates.
5. Changes in the RMB exchange rate.
Section 3: Analysis of the Policy Environment.
1. Analysis of national macroeconomic regulation and control policies.
2. Analysis of relevant policies in the forklift industry.
Section 4 Analysis of the technical environment of the forklift industry.
1. Analysis of the technical environment.
2. Technology trends.
Chapter 3 2021-2023 Global and Domestic Forklift Market Supply and Demand Balance Survey and Analysis
Section 1 Analysis of the current situation of the international forklift market from 2021 to 2023.
First, the development process of the international forklift market.
Second, the analysis of the development of forklifts in major international countries.
Third, the development trend of the international forklift market.
Section 2 Analysis of the supply and demand balance of China's forklift market from 2021 to 2023.
1. Analysis of the market size of China's forklift market from 2021 to 2023.
2. Statistical analysis of China's forklift market supply from 2021 to 2023.
3. Statistical analysis of China's forklift market demand from 2021 to 2023.
Section 3 Analysis of factors affecting the balance of supply and demand in the forklift market from 2021 to 2023.
1. External factors.
2. Internal factors.
Chapter 4 Analysis of the development characteristics of the forklift market
Section 1 Forklift market cyclical, seasonal and other characteristics.
Section 2 Forklift industry barriers.
First, the forklift industry entry barriers.
Second, the forklift industry technical barriers.
Third, the forklift industry talent barriers.
Fourth, the forklift industry policy barriers.
Section 3 SWOT analysis of forklift market development.
1. Analysis of the development advantages of the forklift market.
Second, the analysis of the disadvantages of the forklift market development.
3. Forklift market opportunity analysis.
Fourth, forklift market threat analysis.
Section 4 Analysis of the degree of competition in the forklift market.
1. Market concentration analysis.
2. Analysis of market competition types.
3. Analysis of the competitive strategy of key enterprises.
Chapter 5 2021-2023 China forklift market key regional operation analysis
Section 1 2021-2023 East China Market Situation.
First, the market size in East China.
Second, the characteristics of the market in East China.
3. Analysis of market potential in East China.
Section 2 2021-2023 Market Movement in South China.
1. Market size in South China.
Second, the characteristics of the market in South China.
3. Analysis of market potential in South China.
Section 3 Market performance in Central China from 2021 to 2023.
First, the market size in Central China.
Second, the characteristics of the market in Central China.
3. Analysis of market potential in Central China.
Section 4 2021-2023 North China Market Situation.
1. Market size in North China.
Second, the characteristics of the market in North China.
3. Analysis of market potential in North China.
Section 5 2021-2023 Market Movement in Northwest China.
First, the market size of the northwest region.
Second, the characteristics of the market in Northwest China.
3. Analysis of market potential in Northwest China.
Section 6 Market Movement in Southwest China from 2021 to 2023.
First, the market size of the southwest region.
Second, the characteristics of the market in the southwest region.
3. Analysis of market potential in southwest China.
Section 7 Market Movement in Northeast China from 2021 to 2023.
First, the market size in Northeast China.
Second, the characteristics of the market in Northeast China.
3. Analysis of market potential in Northeast China.
Chapter 6 Enterprise Analysis (5-10 companies provided).
Section 1 A Enterprise.
First, the overall overview of the enterprise.
2. Analysis of business scale.
3. Business scope analysis.
Fourth, comprehensive competitiveness analysis.
5. Analysis of development strategy.
Section 2 B Enterprises.
First, the overall overview of the enterprise.
2. Analysis of business scale.
3. Business scope analysis.
Fourth, comprehensive competitiveness analysis.
5. Analysis of development strategy.
Section 3 C Enterprises.
First, the overall overview of the enterprise.
2. Analysis of business scale.
3. Business scope analysis.
Fourth, comprehensive competitiveness analysis.
5. Analysis of development strategy.
Section 4 D Enterprises.
First, the overall overview of the enterprise.
2. Analysis of business scale.
3. Business scope analysis.
Fourth, comprehensive competitiveness analysis.
5. Analysis of development strategy.
Section 5 E-Enterprises.
First, the overall overview of the enterprise.
2. Analysis of business scale.
3. Business scope analysis.
Fourth, comprehensive competitiveness analysis.
5. Analysis of development strategy.
Section 6 F Enterprises.
First, the overall overview of the enterprise.
2. Analysis of business scale.
3. Business scope analysis.
Fourth, comprehensive competitiveness analysis.
5. Analysis of development strategy.
Section 7 G Enterprises.
First, the overall overview of the enterprise.
2. Analysis of business scale.
3. Business scope analysis.
Fourth, comprehensive competitiveness analysis.
5. Analysis of development strategy.
Section 8 H Enterprises.
First, the overall overview of the enterprise.
2. Analysis of business scale.
3. Business scope analysis.
Fourth, comprehensive competitiveness analysis.
5. Analysis of development strategy.
Section 9 iEnterprises.
First, the overall overview of the enterprise.
2. Analysis of business scale.
3. Business scope analysis.
Fourth, comprehensive competitiveness analysis.
5. Analysis of development strategy.
Section 10 J Enterprise.
First, the overall overview of the enterprise.
2. Analysis of business scale.
3. Business scope analysis.
Fourth, comprehensive competitiveness analysis.
5. Analysis of development strategy.
Chapter 7 2021-2023 China forklift market competition pattern and enterprise competitiveness evaluation
Section 1 Theoretical Basis of Competitiveness Analysis.
Section 2 Number of Domestic Enterprises and Brands.
Section 3 Analysis of the Competitive Landscape.
Section 4: Competitive Group Analysis.
Section 5 Evaluation of the Market Competitiveness of Major Enterprises.
First, product competitiveness.
Second, the first competitiveness.
3. Channel competitiveness.
Fourth, sales competitiveness.
Fifth, service competitiveness.
6. Brand competitiveness.
Chapter 8 Industry Channel and Consumer Analysis
Section 1 Analysis of marketing channels in the forklift industry.
1. Traditional channels.
2. Network channels.
Third, the impact of various channels on the forklift industry.
Fourth, the main forklift enterprises channel strategy research.
Section 2 Analysis of the main customer groups of the forklift industry.
First, the characteristics of customer group demand.
Second, the structure of the customer base.
Third, the trend of customer group demand.
Chapter 9 2024-2029 Forklift Market Development Analysis**
Section 1 2024-2029 China forklift market size**.
Section 2 2024-2029 China's forklift industry output value scale**.
Section 3 2024-2029 China forklift market demand trends**.
Chapter 10 Analysis of investment prospects and investment strategies in the forklift industry
Section 1 Analysis of investment value in forklift industry.
First, the development prospect of the forklift industry analysis.
Second, the profitability of the forklift industry.
Section 2 Investment risk analysis of forklift industry.
1. Policy risks.
2. Competition risk.
3. Operational risks.
4. Other risks.
Section 3 Analysis of investment strategies in the forklift industry.
1. Analysis of key investment varieties.
2. Analysis of key investment areas.
Chapter 11 Analysis of investment risks and countermeasures in China's forklift industry
Section 1 Industry Investment Risk Analysis.
1. Risk analysis of investment policy.
2. Risk analysis of investment technology.
3. Risk analysis of the investment market.
Fourth, the risk of macroeconomic fluctuations.
Section 2 Investment opportunities and suggestions in the forklift industry.
1. Analysis of industry investment opportunities.
Second, the main investment suggestions of the industry.
Chapter 12 Industry experts summarize China's forklift industry and management suggestions for key customers
Section 1 Summary of enterprise problems in the forklift industry.
Section 2 Forklift enterprise response strategy.
1. Seize the opportunity of national investment.
Second, the implementation of competitive strategic alliances.
3. The company's own response strategy.
Section 3 The implementation of the strategy of key customers in the forklift market.
First, the necessity of implementing the strategy of key customers.
2. Reasonably establish key customers.
3. Marketing strategy for key customers.
Fourth, strengthen the management of key customers.
Fifth, the implementation of the key customer strategy to focus on the problems to be solved.
Section 4 Forklift project investment suggestions.
1. Precautions for technical application.
2. Precautions for project investment.
Table of Contents of Charts
Chart: Forklift market demand at home and abroad.
Chart: Market size and growth rate of China's forklift industry from 2021 to 2023.
Chart: Market size and growth rate of China's forklift industry from 2024 to 2029**.
Chart: 2021-2023 forklift market size and growth rate.
Chart: 2024-2029 forklift market size and growth rate**.
Chart: Market share of key forklift companies from 2021 to 2023.
Chart: Forklift regional structure 2024-2029.
Chart: Forklift channel structure 2024-2029.
Chart: Total forklift demand 2021-2023.
Chart: Total forklift demand 2024-2029**.
Chart: Concentration of forklift demand in 2021-2023.
Chart: Forklift demand growth rate from 2021 to 2023.
Chart: Analysis of forklift production value from 2021 to 2023.
Chart: 2021-2023 forklift supply growth rate.
Chart: 2024-2029 forklift output value scale**.
Chart: Forklift market concentration from 2021 to 2023.
Chart: Regional distribution of forklift companies from 2024 to 2029.